EUROPEAN COOPERATION FOR SUSTAINABILITY
EMPOWER is a partnership between several European cities to enthuse people to choose sustainable transport. The city of Enschede plays a leading role in this, working together with the cities of Helsinki, Manchester and Gothenburg. Connections are also being sought in other European countries. The project is part of Horizon 2020 of the European Union.
To encourage people to opt for sustainable transportation more often, EMPOWER uses, among other things, an app that allows users to earn sustainability points. By traveling sustainably you receive discounts at various online shops that participate in the initiative. EMPOWER engaged C4Real to activate the target group.