We believe that ambitious B2B companies transform into frontrunners and leaders maintain their leading position when they know how to convey their proposition to their target audience in a simple, thought-provoking and visual way. These companies tell the story of their brand and offer a solution that touches and engages their target audience. Our goal is to make all of our clients a success story, so that maximum conversion is the only logical consequence.
The C4Real team of 15 strategic, creative and technical professionals has been consulting and visualizing since 2007. We understand even the most complex information and peel it off layer by layer until only the core remains. The core that is vulnerable and authentic. And it is precisely from this core that we translate it into spectacular visual stories. Each brand, product or service becomes a unique experience for the target group. This is how we ultimately contribute to higher brand value, better internal and external communication, and better operating results. That is our strength!
Strategic goals mapping
PHASE 1 - VISUAL CONTENT STRATEGY
You have a marketing planning and goals and of course you want to achieve them. You want to inform your target group, generate more leads or increase awareness of your brand: together we look at your strategy and goals and determine the visual content strategy that can strengthen your overall strategy while also connecting to existing campaigns. Together we set up the roadmap that gives you good insight into which visual content we are going to deploy, through which channels and what the expected returns will be.
Working out distinctive concepts
PHASE 2 - CONCEPTS
Strategically, we now know very well what we want to achieve and how we are going to achieve it, now we just need to work out the concept. In our creative sessions, we come up with unique and distinctive concepts that reach and activate your target audience. Concepts that connect to campaigns and are translated into a variety of visual assets. The crux in these concept phases is translating the often complex information into a clear storyline and translation into images. Whether this is a 3D animation, virtual showroom or product configurator.
Creation of the visual content
PHASE 3 - PRODUCTION
From an interactive visual experience to video images, 3D animations, brochures, powerpoints or virtual reality and augmented reality, our team of creative and technical professionals get to work bringing your visual story to life. The art director and designers take care of the styling and design. The 3D department creates 3D worlds and brings products to life. And the motion designers animate our 2D animations. Need to film? Then our recording crew will come on location and then edit the footage shot in the studio. In the process, have we chosen a virtual showroom, product configurator or VR and AR solutions? Then our specialized interaction designers and programmers will go to work. In the end, all these specialties come together and create a catchy and complete whole.
PHASE 4 - MARKETING
The final product is ready and, as determined in advance, must be deployed to match strategic goals. By using online marketing, especially advertising, we reach the target group from the outlined personas. We make these results measurable with analytics. Every day we turn the knobs of advertising to achieve the desired result: conversion.
Award winning creations
We have already won several awards for our visual concepts and creations. For example, we received a Gold and a Platinum MarCom Award and we also won the Platinum AVA Digital Award for our VR application for Achmea MetroPolis.