WHO WE ARE AND WHAT DRIVES US

WHO WE ARE AND WHAT DRIVES US

WHO WE ARE AND WHAT DRIVES US

Our vision

Our vision

Our vision

We believe that ambitious B2B companies transform into frontrunners and leaders maintain their leading position when they know how to convey their proposition to their target audience in a simple, thought-provoking and visual way. These companies tell the story of their brand and offer a solution that touches and engages their target audience. Our goal is to make all of our clients a success story, so that maximum conversion is the only logical consequence.

Our promise

The C4Real team of 15 strategic, creative and technical professionals has been consulting and visualizing since 2007. We understand even the most complex information and peel it off layer by layer until only the core remains. The core that is vulnerable and authentic. And it is precisely from this core that we translate it into spectacular visual stories. Each brand, product or service becomes a unique experience for the target group. This is how we ultimately contribute to higher brand value, better internal and external communication, and better operating results. That is our strength!

A visualization of how we work

A visualization of how we work

FROM STRATEGY TO CONCEPT AND CREATION

FROM STRATEGY TO CONCEPT AND CREATION

So how do you deploy visual assets in such a way that you actually pick up conversion on them? Or that your target audience understands what you want to say? It is often a quest for marketers and communications specialists to find the best way to deploy visual assets. Through our years of experience in creating visual assets, we know how important it is not to just start creating content. We explain below how we kick off a project and how we ultimately arrive at successful visual stories.

So how do you deploy visual assets in such a way that you actually pick up conversion on them? Or that your target audience understands what you want to say? It is often a quest for marketers and communications specialists to find the best way to deploy visual assets. Through our years of experience in creating visual assets, we know how important it is not to just start creating content. We explain below how we kick off a project and how we ultimately arrive at successful visual stories.

Strategic goals mapping

PHASE 1 - VISUAL CONTENT STRATEGY

You have a marketing planning and goals and of course you want to achieve them. You want to inform your target group, generate more leads or increase awareness of your brand: together we look at your strategy and goals and determine the visual content strategy that can strengthen your overall strategy while also connecting to existing campaigns. Together we set up the roadmap that gives you good insight into which visual content we are going to deploy, through which channels and what the expected return will be.

Working out distinctive concepts

PHASE 2 - CONCEPTS

Strategically, we now know very well what we want to achieve and how we are going to achieve it, now we just need to work out the concept. In our creative sessions, we come up with unique and distinctive concepts that reach and activate your target audience. Concepts that connect to campaigns and are translated into a variety of visual assets. The crux in these concept phases is translating the often complex information into a clear storyline and translation into images. Whether this is a 3D animation, virtual showroom or product configurator.

Creation of the visual content

PHASE 3 - PRODUCTION

From an interactive visual experience to video images, 3D animations, brochures, powerpoints or virtual reality and augmented reality, our team of creative and technical professionals get to work bringing your visual story to life. The art director and designers take care of the styling and design. The 3D department creates 3D worlds and brings products to life. And the motion designers animate our 2D animations. Need to film? Then our recording crew will come on location and then edit the footage shot in the studio. In the process, have we chosen a virtual showroom, product configurator or VR and AR solutions? Then our specialized interaction designers and programmers will go to work. In the end, all these specialties come together and create a catchy and complete whole.

Achieve conversion

PHASE 4 - MARKETING

The final product is ready and, as predetermined, must be deployed to match strategic goals. By using online marketing, especially advertising, we reach the target group from the outlined personas. We make these results measurable with analytics. Every day we turn the knobs of advertising to achieve the desired result: conversion.

Award winning creations

We have already won several awards for our visual concepts and creations. For example, we received a Gold and a Platinum MarCom Award and we also won the Platinum AVA Digital Award for our VR application for Achmea MetroPolis.

Our home base at Roombeek

Our home base at Roombeek

Our office is located in one of the most beautiful places in Enschede. From the tower of The Museum Factory we look out over Roombeek and Enschede. An inspiring place with an amazing view, which only further stimulates our creativity. Besides being a pleasant place, The Museum Factory is also a pleasant partner, with whom we regularly collaborate. We give each other space and support each other creatively.

Our office is located in one of the most beautiful places in Enschede. From the tower of The Museum Factory we look out over Roombeek and Enschede. An inspiring place with an amazing view, which only further stimulates our creativity. Besides being a pleasant place, The Museum Factory is also a pleasant partner, with whom we regularly collaborate. We give each other space and support each other creatively.

The team behind the scenes

Wil je jouw business performance verbeteren? Wij staan voor je klaar.

Heb je een vraag, wil je meer weten over onze aanpak of wil je meer informatie over een specifieke uitdaging? Aarzel niet en neem gerust contact met ons op. Wij kijken er naar uit om je verder te helpen.

Wil je jouw business performance verbeteren? Wij staan voor je klaar.

Heb je een vraag, wil je meer weten over onze aanpak of wil je meer informatie over een specifieke uitdaging? Aarzel niet en neem gerust contact met ons op. Wij kijken er naar uit om je verder te helpen.

Wil je jouw business performance verbeteren? Wij staan voor je klaar.

Heb je een vraag, wil je meer weten over onze aanpak of wil je meer informatie over een specifieke uitdaging? Aarzel niet en neem gerust contact met ons op. Wij kijken er naar uit om je verder te helpen.