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CHEMISTRY VISUALIZED

CHEMISTRY VISUALIZED

CHEMISTRY VISUALIZED

CUSTOMER

AKZO NOBEL


SERVICES

3D ANIMATION
BUSINESS FILM

CUSTOMER

AKZO NOBEL


SERVICES

3D ANIMATION
BUSINESS FILM

CUSTOMER

AKZO NOBEL


SERVICES

3D ANIMATION
BUSINESS FILM

How do you show chemistry at the molecular level? How do you make it sexy? And how do you demonstrate what differentiates an innovation within the chemistry market? AkzoNobel Polymer Chemistry chose C4Real to answer these questions.

Together with AkzoNobel, we developed a corporate film that shows customers and prospects in a short time why, as an innovative plastics manufacturer, you should choose AkzoNobel Polymer Chemistry. Praise is also coming from unexpected quarters. Top management, non-technical AkzoNobel personnel and students now immediately understand what AkzoNobel Polymer Chemistry stands for. The educational function of visualization within the chemistry sector has thus been confirmed.

Share your challenge?

How do you visualize chemistry?

Chemistry is difficult to explain in words, especially to many technically savvy professionals. How do you explain the function of organic peroxides within the polymerization process? Many prospects think AkzoNobel makes plastics, which is incorrect. In fact, AkzoNobel supplies the chemicals to companies that then make their own plastics.

Chemistry is difficult to explain in words, especially to many technically savvy professionals. How do you explain the function of organic peroxides within the polymerization process? Many prospects think AkzoNobel makes plastics, which is incorrect. In fact, AkzoNobel supplies the chemicals to companies that then make their own plastics.

Chemistry is difficult to explain in words, especially to many technically savvy professionals. How do you explain the function of organic peroxides within the polymerization process? Many prospects think AkzoNobel makes plastics, which is incorrect. In fact, AkzoNobel supplies the chemicals to companies that then make their own plastics.

The visual solution in pictures

Haimo Tonnaer

Digital Customer Experience Manager, AkzoNobel

"Of course, C4Real knows better than anyone how to translate such complicated material into visual language, but it goes beyond that. From the very first meeting they show that they really want to immerse themselves in the subject matter. They ask the right questions, do research and thus ensure the best end result. Because the quality is always top notch."

Making the product understandable

THE PROCESS

C4Real devised a way to visually clarify in a short time the products AkzoNobel Polymer Chemistry supplies and why it is the party to work with when it comes to the efficient development of plastics. The difficulty in this project was in visualizing a complex process/product in an understandable way.

C4Real devised a way to visually clarify in a short time the products AkzoNobel Polymer Chemistry supplies and why it is the party to work with when it comes to the efficient development of plastics. The difficulty in this project was in visualizing a complex process/product in an understandable way.

C4Real devised a way to visually clarify in a short time the products AkzoNobel Polymer Chemistry supplies and why it is the party to work with when it comes to the efficient development of plastics. The difficulty in this project was in visualizing a complex process/product in an understandable way.

Corporate film

UPDATE

The corporate film we developed for AkzoNobel contains both film footage showing the markets in which AkzoNobel operates and an explanation of the polymerization process that is stylishly and fully animated in 3D. Customers and prospects understand quickly and simply what the added value of AkzoNobel is compared to the competition. The reactions from the organization have been so positive that AkzoNobel and C4Real have teamed up in the field of education and HR in order to make new employees within AkzoNobel more quickly familiar with the chemical process in which AkzoNobel has a large market share.

The corporate film we developed for AkzoNobel contains both film footage showing the markets in which AkzoNobel operates and an explanation of the polymerization process that is stylishly and fully animated in 3D. Customers and prospects understand quickly and simply what the added value of AkzoNobel is compared to the competition. The reactions from the organization have been so positive that AkzoNobel and C4Real have teamed up in the field of education and HR in order to make new employees within AkzoNobel more quickly familiar with the chemical process in which AkzoNobel has a large market share.

The corporate film we developed for AkzoNobel contains both film footage showing the markets in which AkzoNobel operates and an explanation of the polymerization process that is stylishly and fully animated in 3D. Customers and prospects understand quickly and simply what the added value of AkzoNobel is compared to the competition. The reactions from the organization have been so positive that AkzoNobel and C4Real have teamed up in the field of education and HR in order to make new employees within AkzoNobel more quickly familiar with the chemical process in which AkzoNobel has a large market share.

Chemistry visualized

Do you have a question or challenge?
Share your story

Do you have a question or challenge? Share your story

CALL +31 (0)85 773 0 733
MAIL info@c4real

Do you have a question
or challenge?
Share your story

CALL +31 (0)85 773 0 733
MAIL info@c4real