THE CHALLENGE: SHOWING THE CUSTOMER VALUE OF A HIGH-TECH PRODUCT

For the introduction of the Brink Air 70, Brink was looking for a partner who could provide maximum visual impact. C4Real developed a 3D product animation in which the value of the product in people's living environment is made clear in a short period of time. At the product launch in Germany and the Netherlands, the 3D product animation was very well received and quickly led to concrete leads.

Share your challenge?

Get in touch

With a 3D animation

TRANSLATING TECHNOLOGY INTO CUSTOMER VALUE

De Brink Air 70 is een high-tech product met vele ingenieuze mogelijkheden. De vertaling van technische features naar klantwaarde was in dit project de grote uitdaging. Hoe vertaal je technische voordelen naar een gezondere leefomgeving voor particulieren en de B2B markt.

The visual solution in pictures

Adriaan Cramer

Director Product Management, Brink Climate Systems

"For our new product we asked C4Real to make a short film to explain the proposition to the public. Thanks to the very professional and creative approach, we succeeded and are very satisfied with the result!"

The effect of figurative language

THE END RESULT

Using simple and powerful imagery, we show how the system works and how it contributes to a better living and housing environment. A perfect example of how film and 3D animation reinforce each other. Because it is almost immediately clear how the product works, it creates a more efficient sales conversation that leads to lead time reduction