C4Real C4REAL HELPING NOURYON CHEMIE TO EXIST
C4Real C4REAL HELPING NOURYON CHEMIE TO EXIST
C4Real C4REAL HELPING NOURYON CHEMIE TO EXIST
OPTIMIZE PROCESSES THROUGH SUCCESSFUL COLLABORATION
Communicating complicated material clearly to different target groups is not always easy. They know all about that at Nouryon (formerly AkzoNobel). For years, C4Real therefore helps them explain chemistry in general and the products of Nouryon in particular. All with the aim of comprehensibility and process optimization, both internally and externally.
Op moleculair niveau visualiseren
Nouryon's customers often use the company's chemicals as ingredients for their own products. This is why their composition and added value is so important. This is where the power of visualization comes in handy, says Haimo Tonnaer of Nouryon: "We use the knowledge of C4Real to translate the company's critical products into images and really bring it to life. We do that with animations and virtual reality, because it allows us to give real insight into why our products are so good and how the process works. Very concretely, we show everything at the molecular level."
Nouryon's customers often use the company's chemicals as ingredients for their own products. This is why their composition and added value is so important. This is where the power of visualization comes in handy, says Haimo Tonnaer of Nouryon: "We use the knowledge of C4Real to translate the company's critical products into images and really bring it to life. We do that with animations and virtual reality, because it allows us to give real insight into why our products are so good and how the process works. Very concretely, we show everything at the molecular level."
Nouryon's customers often use the company's chemicals as ingredients for their own products. This is why their composition and added value is so important. This is where the power of visualization comes in handy, says Haimo Tonnaer of Nouryon: "We use the knowledge of C4Real to translate the company's critical products into images and really bring it to life. We do that with animations and virtual reality, because it allows us to give real insight into why our products are so good and how the process works. Very concretely, we show everything at the molecular level."
The visual solution in pictures
Haimo Tonnaer
Digital Customer Experience Manager, Nouryon
"Of course, C4Real knows better than anyone how to translate such complicated material into visual language, but it goes beyond that. From the very first meeting they show that they really want to immerse themselves in the subject matter. They ask the right questions, do research and thus ensure the best end result. Because the quality is always top notch."
Visualization for greater safety
Many of the products sold by Nouryon are hazardous materials. C4Real has made a significant contribution to safety awareness, Tonnaer says: "How our customers' employees can work safely with our products, we visualized that perfectly in a 3D animation and later also in a VR training we offer our customers. The first reaction we get from our customers to this visual content is usually "wow, that's really professional. After all, we can show them what happens inside a tank, things that normally remain invisible. The second reaction is often 'I've never seen anything like that'. We are proud of that, that we are a forerunner in the chemical industry in the field of visualization and VR training."
The processes of Nouryon's customers are optimized in this way. But the visual vision is also bearing fruit internally at Nouryon when it comes to better cooperation and preventing miscommunication.
Many of the products sold by Nouryon are hazardous materials. C4Real has made a significant contribution to safety awareness, Tonnaer says: "How our customers' employees can work safely with our products, we visualized that perfectly in a 3D animation and later also in a VR training we offer our customers. The first reaction we get from our customers to this visual content is usually "wow, that's really professional. After all, we can show them what happens inside a tank, things that normally remain invisible. The second reaction is often 'I've never seen anything like that'. We are proud of that, that we are a forerunner in the chemical industry in the field of visualization and VR training."
The processes of Nouryon's customers are optimized in this way. But the visual vision is also bearing fruit internally at Nouryon when it comes to better cooperation and preventing miscommunication.
Many of the products sold by Nouryon are hazardous materials. C4Real has made a significant contribution to safety awareness, Tonnaer says: "How our customers' employees can work safely with our products, we visualized that perfectly in a 3D animation and later also in a VR training we offer our customers. The first reaction we get from our customers to this visual content is usually "wow, that's really professional. After all, we can show them what happens inside a tank, things that normally remain invisible. The second reaction is often 'I've never seen anything like that'. We are proud of that, that we are a forerunner in the chemical industry in the field of visualization and VR training."
The processes of Nouryon's customers are optimized in this way. But the visual vision is also bearing fruit internally at Nouryon when it comes to better cooperation and preventing miscommunication.
Content for all channels
Een groot voordeel van alle visualisaties die C4Real maakt voor Nouryon, is dat ze zorgen voor een verduidelijking en consistentie in informatieverschaffing. Bovendien worden ze gebruikt op alle mediakanalen van het bedrijf. Tonnaer: “De eerste animaties die we samen maakten, gebruikten we alleen voor inkoopmanagers. Maar na een paar jaar zagen we dat deze video’s op YouTube meer dan 50.000 views hadden behaald. We merkten het ook bij de klant aan tafel, want ze waren enthousiast geraakt door de animatie die ze online al hadden gezien. Technische medewerkers vroegen bovendien of ze de visualisaties mochten gebruiken voor trainingsdoeleinden. Zo zie je dat het visuele content denken inmiddels in onze hele organisatie is ingebed. En de return on investment is erg hoog door de goede resultaten die we ermee behalen.”
Een groot voordeel van alle visualisaties die C4Real maakt voor Nouryon, is dat ze zorgen voor een verduidelijking en consistentie in informatieverschaffing. Bovendien worden ze gebruikt op alle mediakanalen van het bedrijf. Tonnaer: “De eerste animaties die we samen maakten, gebruikten we alleen voor inkoopmanagers. Maar na een paar jaar zagen we dat deze video’s op YouTube meer dan 50.000 views hadden behaald. We merkten het ook bij de klant aan tafel, want ze waren enthousiast geraakt door de animatie die ze online al hadden gezien. Technische medewerkers vroegen bovendien of ze de visualisaties mochten gebruiken voor trainingsdoeleinden. Zo zie je dat het visuele content denken inmiddels in onze hele organisatie is ingebed. En de return on investment is erg hoog door de goede resultaten die we ermee behalen.”
Een groot voordeel van alle visualisaties die C4Real maakt voor Nouryon, is dat ze zorgen voor een verduidelijking en consistentie in informatieverschaffing. Bovendien worden ze gebruikt op alle mediakanalen van het bedrijf. Tonnaer: “De eerste animaties die we samen maakten, gebruikten we alleen voor inkoopmanagers. Maar na een paar jaar zagen we dat deze video’s op YouTube meer dan 50.000 views hadden behaald. We merkten het ook bij de klant aan tafel, want ze waren enthousiast geraakt door de animatie die ze online al hadden gezien. Technische medewerkers vroegen bovendien of ze de visualisaties mochten gebruiken voor trainingsdoeleinden. Zo zie je dat het visuele content denken inmiddels in onze hele organisatie is ingebed. En de return on investment is erg hoog door de goede resultaten die we ermee behalen.”
Nouryon chemistry explanation in pictures
Do you have a question or challenge?
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Do you have a question or challenge? Share your story
CALL +31 (0)85 773 0 733
MAIL info@c4real
Do you have a question
or challenge?
Share your story
CALL +31 (0)85 773 0 733
MAIL info@c4real