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EXPLANATION ANIMATION FOR SUCCESSFUL RESTAURANT ONBOARDING

EXPLANATION ANIMATION FOR SUCCESSFUL RESTAURANT ONBOARDING

EXPLANATION ANIMATION FOR SUCCESSFUL RESTAURANT ONBOARDING

CUSTOMER

JUST EAT TAKEAWAY


SERVICES

Explanatory animation
Instructional video

CUSTOMER

JUST EAT TAKEAWAY


SERVICES

Explanatory animation
Instructional video

CUSTOMER

JUST EAT TAKEAWAY


SERVICES

Explanatory animation
Instructional video

THE CHALLENGE: UNAMBIGUOUSLY ONBOARDING LOTS OF RESTAURANTS WORLDWIDE

Who doesn't know it? Just Eat Takeaway, known in the Netherlands as Thuisbezorgd. Outside of China, it is the largest meal delivery platform worldwide. Especially through acquisitions, the company has grown exponentially in recent years, from 50,000 to more than 550,000 connected restaurants, in already 25 countries. The growth is not out of it for now, and that creates a challenge. After all, how do you ensure that so many restaurateurs are connected to JustEat Takeaway quickly, easily and unambiguously without having the service capacity to do so? C4Real received this question and came up with the solution: explainer animations.

Share your challenge?

How can you onboard so many restaurants worldwide at once?

THE SOLUTION: WITH EXPLAINER ANIMATIONS!

Om even in de cijfers te duiken: voor het onboarden van 1 restaurant heeft een servicemedewerker 35 tot 60 minuten nodig. Tel maar uit hoeveel uren het kost om duizenden nieuwe restaurants aan te sluiten! Dat zijn veel servicemedewerkers, niet echt haalbaar. Hoe dan? C4Real bedacht een oplossing. Een oplossing in de vorm van een systeem van uitleganimaties in allerlei verschillende talen. In deze animaties wordt op een duidelijke manier in beeld uitgelegd wat een restauranthouder moet doen om aan te sluiten bij het platform, hoe het systeem van bestellen en bezorgen werkt en van welke extra services hij/zij gebruik kan maken, zoals het loyaliteitsprogramma en de partner webshop. Op deze manier krijgen alle restauranthouders dezelfde basisinformatie. Voor verdere vragen wordt doorverwezen naar de klantenservice.

Om even in de cijfers te duiken: voor het onboarden van 1 restaurant heeft een servicemedewerker 35 tot 60 minuten nodig. Tel maar uit hoeveel uren het kost om duizenden nieuwe restaurants aan te sluiten! Dat zijn veel servicemedewerkers, niet echt haalbaar. Hoe dan? C4Real bedacht een oplossing. Een oplossing in de vorm van een systeem van uitleganimaties in allerlei verschillende talen. In deze animaties wordt op een duidelijke manier in beeld uitgelegd wat een restauranthouder moet doen om aan te sluiten bij het platform, hoe het systeem van bestellen en bezorgen werkt en van welke extra services hij/zij gebruik kan maken, zoals het loyaliteitsprogramma en de partner webshop. Op deze manier krijgen alle restauranthouders dezelfde basisinformatie. Voor verdere vragen wordt doorverwezen naar de klantenservice.

Om even in de cijfers te duiken: voor het onboarden van 1 restaurant heeft een servicemedewerker 35 tot 60 minuten nodig. Tel maar uit hoeveel uren het kost om duizenden nieuwe restaurants aan te sluiten! Dat zijn veel servicemedewerkers, niet echt haalbaar. Hoe dan? C4Real bedacht een oplossing. Een oplossing in de vorm van een systeem van uitleganimaties in allerlei verschillende talen. In deze animaties wordt op een duidelijke manier in beeld uitgelegd wat een restauranthouder moet doen om aan te sluiten bij het platform, hoe het systeem van bestellen en bezorgen werkt en van welke extra services hij/zij gebruik kan maken, zoals het loyaliteitsprogramma en de partner webshop. Op deze manier krijgen alle restauranthouders dezelfde basisinformatie. Voor verdere vragen wordt doorverwezen naar de klantenservice.

The visual solution in pictures

Femke Welhuis

Manager Partner Brand Marketing

'We zochten een partij waarvan we het idee hadden deze klus goed aan te kunnen, ook gezien de grote workload ervan. Bij C4Real vonden we dit. Kwaliteit staat natuurlijk voorop, maar er moest ook op een slimme manier gewerkt worden en dat heeft C4Real zeker laten zien en in de oplossing verwerkt. We kijken daarom met een tevreden gevoel terug op de samenwerking en we zijn erg blij met het eindresultaat.’

With modular mode of operation much efficiency

THE PROCESS

C4Real's working method has a concept phase and a production phase, preceded by an analysis. After all, to create the right plan of action and the explainer animations, it is important to know exactly how the process of onboarding goes and what all the steps are. This was worked out in close cooperation with Just Eat Takeaway down to the smallest details. We then worked on a systematic approach and developed the script, storyboard and style frames. The explanation animations were designed entirely in the style and branding of Just Eat Takeaway. The concept for the explainer animations was built modularly per topic. Any new adjustments can thus be easily implemented without having to modify the entire animation. Since the animation had to be worked out in so many different languages, this also saves a lot of time and energy in the event of any future changes. Super efficient!

C4Real's working method has a concept phase and a production phase, preceded by an analysis. After all, to create the right plan of action and the explainer animations, it is important to know exactly how the process of onboarding goes and what all the steps are. This was worked out in close cooperation with Just Eat Takeaway down to the smallest details. We then worked on a systematic approach and developed the script, storyboard and style frames. The explanation animations were designed entirely in the style and branding of Just Eat Takeaway. The concept for the explainer animations was built modularly per topic. Any new adjustments can thus be easily implemented without having to modify the entire animation. Since the animation had to be worked out in so many different languages, this also saves a lot of time and energy in the event of any future changes. Super efficient!

C4Real's working method has a concept phase and a production phase, preceded by an analysis. After all, to create the right plan of action and the explainer animations, it is important to know exactly how the process of onboarding goes and what all the steps are. This was worked out in close cooperation with Just Eat Takeaway down to the smallest details. We then worked on a systematic approach and developed the script, storyboard and style frames. The explanation animations were designed entirely in the style and branding of Just Eat Takeaway. The concept for the explainer animations was built modularly per topic. Any new adjustments can thus be easily implemented without having to modify the entire animation. Since the animation had to be worked out in so many different languages, this also saves a lot of time and energy in the event of any future changes. Super efficient!

The added value of explainer animations

THE END RESULT

In the explainer animations, the entire onboarding process at Just Eat Takeaway with all related information was explained simply and unambiguously. For maximum understanding, the animation is supported by universal visuals and a universal name for the fictional restaurant: "Yummy foods." For restaurant owners, the necessary information is explained in such a comprehensible way. He/she is taken through the whole process step by step. By choosing an explanation animation, it was also possible to simultaneously highlight the extra services for the restaurant owner, such as the loyalty system and the partner webshop. Moreover, the restaurant owner can always watch the animation again.

In the explainer animations, the entire onboarding process at Just Eat Takeaway with all related information was explained simply and unambiguously. For maximum understanding, the animation is supported by universal visuals and a universal name for the fictional restaurant: "Yummy foods." For restaurant owners, the necessary information is explained in such a comprehensible way. He/she is taken through the whole process step by step. By choosing an explanation animation, it was also possible to simultaneously highlight the extra services for the restaurant owner, such as the loyalty system and the partner webshop. Moreover, the restaurant owner can always watch the animation again.

In the explainer animations, the entire onboarding process at Just Eat Takeaway with all related information was explained simply and unambiguously. For maximum understanding, the animation is supported by universal visuals and a universal name for the fictional restaurant: "Yummy foods." For restaurant owners, the necessary information is explained in such a comprehensible way. He/she is taken through the whole process step by step. By choosing an explanation animation, it was also possible to simultaneously highlight the extra services for the restaurant owner, such as the loyalty system and the partner webshop. Moreover, the restaurant owner can always watch the animation again.

A successful explanation animation in pictures

Do you have a question or challenge?
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Do you have a question or challenge? Share your story

Do you have a question
or challenge?
Share your story

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