Let the target group discover
The first elaboration was a short promotional animated film that presented the new system. Based on this we subsequently created 3D stills that were used on the website and in offline communication such as brochures, banners and trade fair material. This way the same atmosphere and product identity was retained everywhere, which provided more recognition. In addition, we have developed a product explorer, with which interested parties can view the field from various angles in 3D and they can click on the different layers of the field. So, they can discover what each layer does and what its role is in the entire system.
The approach that we developed for Greenfields USA was very successful because it was possible for the various target groups and their needs to see exactly what the system can do and how it distinguishes itself from other solutions in the market. A nice transition from only static product information to an interactive and visual approach.