500 entries in five days with 3D product configurator.
The introduction campaign for the Sophie chair was a great success, says Ton Kuper: "In just five days, Hartman received no less than 500 entries from enthusiastic users who designed their own Sophie with the 3D product configurator. This proves how easy it is to get started with such an online tool and how well it suits the target group. And of course, it also helps that they could win their own design. It also helped a lot in the promotion, because the journalists and bloggers also used the 3D product configurator a lot, such as Huisjeaandehaven and Thuis in huis in huis".