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Interactive stadium

Client Heracles Services
Ticketsales through 3D experience

Heracles Almelo was facing a challenge with regards to ticket sales. C4Real helped Heracles Almelo to create a 3D interactive stadium to stimulate ticket sales and for use in exploring the new stadium.

Supporters can view the field from a number of different vantage points. The system is linked to the ticket sales system, thus enabling supporters to purchase their tickets or subscriptions instantly.

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Heracles Almelo has had its existing stadium converted into a new, larger capacity stadium. The result is a lot of additional seating for supporters and these seats have to be sold. The combination of new stadium plus additional supporters highlights the challenge: ticket sales and visualising a stadium that has not yet been completed.

Heracles: the new stadium in 3D visualized


Rob Toussaint

General director, Heracles

"The virtual approach of C4Real provides us with a lot of value for our future."


3D interactive stadium

We developed a 3D interactive stadium to help supporters visualize where they would like to buy tickets: an application for mobile devices that allows supporters to look around the stadium. This experience makes choosing a seat easier and stimulates ticket sales.

For several weeks, the app topped the entertainment charts for the Android App Store in the Netherlands.

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