Corona forced a quick switch
“A fine, educational video in which the emotions of people who work with Brew Assist in the brewery would become visible. That was what we thought we were going to make, but we had to change it last minute and do things differently,” said Martin Wagner, Pentair's (external) content marketing manager. Corona forced us to choose a different technique, because Brew Assist would go "live". By choosing 2D characters we were able to bring back that human aspect. We combined that with a 3D world in a blueprint style that we often use in Pentair videos.