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Innovation of Pentair Brew Assist visualized

The strategic issue

A brewer wishes to organize his brewing process as lean as possible. In the new innovative application “Brew Assist” from Pentair, all data from the machines in the brewing process is brought together. In this way, the brewer can view all data from the process and adjust what can be improved. Pentair wanted to introduce Brew Assist to its target group in an activating way and asked C4Real to help them out by creating a visual stunning presentation.

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Making data visible

In short, the product is about data and people: With Brew Assist, Pentair makes data visible so brewers can work more efficiently. The fact that Brew Assist plays an important role for people as well, had to be made clear in the video. In the concept phase we chose to create a video inclusing film and 3D animation to get the message across in the best way possible. One part of the concept is to film people in the brewery. But then the corona pandemic threw a spanner in the works, filming on location became impossible and we had to choose a different technique. We decided to work with 2D character animation. This was the best solution to still get the human character in the video.

Our visual solution for Pentair Brew Assist

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Martin Wagner

Content Marketing Manager (external), Pentair

“We have a long-term partnership with C4Real and have already done several projects with them. At Pentair, we create many complex and technological solutions for various industries. Working with C4Real I feel that if I have to pitch something new, they immediately understand what I mean. That's because of our long partnership and the fact that they already have so much knowledge of our technologies, the markets we serve and the communication challenges we face."

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Corona forced a quick switch

“A fine, educational video in which the emotions of people who work with Brew Assist in the brewery would become visible. That was what we thought we were going to make, but we had to change it last minute and do things differently,” said Martin Wagner, Pentair's (external) content marketing manager. Corona forced us to choose a different technique, because Brew Assist would go "live". By choosing 2D characters we were able to bring back that human aspect. We combined that with a 3D world in a blueprint style that we often use in Pentair videos.

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Essence and distinctive aspects visualized

Brew Assist turned out to be a technical story that we had to translate into the benefits for an end user. By listening carefully to the technicians to grasp the technology and then listening to understand the end user, we created a concept. Where the customer often argues from the product or solution, we look from the outside in. We filter what really matters: we capture the essence of the story and the distinctive aspect of the product or solution. Martin Wagner: “When it comes to developing a good and understandable story about a complex product, we always turn to C4Real.”

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Short teasers and stills for marketing purposes

In addition to the full video, we also made short teasers for social media, among other things. These teasers briefly discuss problems in 30 seconds. This content is taken from the full video, so we reused animations for shorter content. In addition, we always supply 8K stills. These stills can be used for brochures or, for example, trade fairs. Using these stilles for those purposes as well ensures that they are recognizable in all communication documents, in this case for Brew Assist.

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Long-term partnership

We already made a whole range of videos for Pentair.For example, we also developed Pentair World.This is a visual world in which all Pentair market segments, brands and products come together.

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Reliable partners in projectmanagement

Martin Wagner explains:

“Rob Assink from C4Real is one of the best project managers when it comes to such marketing projects. He adopts quickly, follows everything during the process, is flexible and works agile. It gives me peace of mind when he directs the project. Then I know that I don't have to go after it myself and that I have a reliable partner who honors agreements. C4Real always goes the extra mile when necessary, they have never disappointed us!”

Pentair Brew Assist in images

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