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CUSTOMER

Coulisse


SERVICES

INSTRUCTIONAL VIDEO

CUSTOMER

Coulisse


SERVICES

INSTRUCTIONAL VIDEO

CUSTOMER

Coulisse


SERVICES

INSTRUCTIONAL VIDEO

THE CHALLENGE: EXPLAIN THE BENEFITS AND APPLICATION OF ADHESIVE PRODUCT IN SIMPLE TERMS

Coulisse, a family company founded in 1992, has become a leading global specialist in window coverings. Convinced that window coverings are so much more than a functional product, they develop advanced collections, innovative systems and smart technology to take window coverings to the next level with inspiring window covering solutions. Therefore, in addition to the window coverings themselves, such as wooden blinds, roller blinds, vertical blinds or pleated blinds, they also offer corresponding adhesive solutions. After all, how often does it happen that the glue causes problems? But how do you explain the exact benefits and proper application of the adhesive product to the target audience? C4Real received this question and came up with the solution: an instruction/promovideo.

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The solution: an instructional video

HOW DO YOU EXPLAIN THE BENEFITS OF A PRODUCT AND ITS APPLICATION AS CLEARLY AS POSSIBLE?

Everyone is familiar with it. You use a certain type of glue easily and quickly, but it turns out not to be the right one, is difficult to remove afterwards and certainly not without leaving a trace of damage. Coulisse launched a special adhesive solution for this. But how do you explain this in understandable language to the target group, how do you build up the story and show the application in the right way? C4Real came up with the solution in the form of a combination of an instruction video containing 3D components to highlight the product even more.

Everyone is familiar with it. You use a certain type of glue easily and quickly, but it turns out not to be the right one, is difficult to remove afterwards and certainly not without leaving a trace of damage. Coulisse launched a special adhesive solution for this. But how do you explain this in understandable language to the target group, how do you build up the story and show the application in the right way? C4Real came up with the solution in the form of a combination of an instruction video containing 3D components to highlight the product even more.

Everyone is familiar with it. You use a certain type of glue easily and quickly, but it turns out not to be the right one, is difficult to remove afterwards and certainly not without leaving a trace of damage. Coulisse launched a special adhesive solution for this. But how do you explain this in understandable language to the target group, how do you build up the story and show the application in the right way? C4Real came up with the solution in the form of a combination of an instruction video containing 3D components to highlight the product even more.

Greenfields Artificial Grass at top level in picture

A constructive collaboration

THE PROCESS

The process began with an inventory of the proposition: the adhesive solution in combination with the shading system. What are the USPs that distinguish the product? Then, step by step, the user instruction was worked out and the story was built up with a clear storyline and translation into images. There was a constructive cooperation and an excellent understanding between Coulisse, also known for its open atmosphere and C4Real, with its fresh and clear outlook. In this way, the instruction film / promo video quickly took shape. The cooperation went very well.  

The process began with an inventory of the proposition: the adhesive solution in combination with the shading system. What are the USPs that distinguish the product? Then, step by step, the user instruction was worked out and the story was built up with a clear storyline and translation into images. There was a constructive cooperation and an excellent understanding between Coulisse, also known for its open atmosphere and C4Real, with its fresh and clear outlook. In this way, the instruction film / promo video quickly took shape. The cooperation went very well.  

The process began with an inventory of the proposition: the adhesive solution in combination with the shading system. What are the USPs that distinguish the product? Then, step by step, the user instruction was worked out and the story was built up with a clear storyline and translation into images. There was a constructive cooperation and an excellent understanding between Coulisse, also known for its open atmosphere and C4Real, with its fresh and clear outlook. In this way, the instruction film / promo video quickly took shape. The cooperation went very well.  

Watch more Instructional Videos here
Watch more Instructional Videos here

The added value of the instructional video

THE END RESULT

With the instruction video / promo film Coulisse got a wonderful solution to convey the product advantages of the adhesive solution to the customer well and in understandable language. In a short time the information about the product is clearly told. Thereby the instruction video is a good tool to show how the product works.

It is the ideal way to instruct customers on a product and its proper application. And by including the aspects of a promo video in the story, the benefits of the adhesive product are also understood at the same time. It's a combination that came into its own in this case. Moreover, the instruction/promovideo can be played at any time, wherever and whenever it is convenient. If that's not convenient for a successful sale!

With the instruction video / promo film Coulisse got a wonderful solution to convey the product advantages of the adhesive solution to the customer well and in understandable language. In a short time the information about the product is clearly told. Thereby the instruction video is a good tool to show how the product works.

It is the ideal way to instruct customers on a product and its proper application. And by including the aspects of a promo video in the story, the benefits of the adhesive product are also understood at the same time. It's a combination that came into its own in this case. Moreover, the instruction/promovideo can be played at any time, wherever and whenever it is convenient. If that's not convenient for a successful sale!

With the instruction video / promo film Coulisse got a wonderful solution to convey the product advantages of the adhesive solution to the customer well and in understandable language. In a short time the information about the product is clearly told. Thereby the instruction video is a good tool to show how the product works.

It is the ideal way to instruct customers on a product and its proper application. And by including the aspects of a promo video in the story, the benefits of the adhesive product are also understood at the same time. It's a combination that came into its own in this case. Moreover, the instruction/promovideo can be played at any time, wherever and whenever it is convenient. If that's not convenient for a successful sale!

Coulisse glue solution in pictures

Do you have a question or challenge?
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Do you have a question or challenge? Share your story

Do you have a question
or challenge?
Share your story

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