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Pentair a succesful marketingconcept

A succesful marketingconcept

Pentair is a company that carries several sub-brands and products and is a pioneer in the field of production technology in the food and beverage industry. But what do these different brands and their products mean for the customer? You can discover this with the visual concept: Pentair World. A visual world in which all market segments, brands, and products of Pentair come together in one strong communicative and logical whole, from the customer’s point of view. This visual concept is used as the central thread in all the visual content that Pentair currently uses.

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Proud of the technique behind the product

“One of the biggest challenges we face is clear communication about our products,” says Martin Wagner. “The message we promote is not so ‘sexy’. The content is difficult to understand and has to be technically correct. We needed a party who could translate our products from complex technology to simple and attractive visual language in an appealing way. And who can convey the proud feeling that our customers have about their end products: beer, water, soft drinks, but also milk powder, for example.” “We have spoken to various parties. C4Real was the party that understood us very quickly and well, which saves us a lot of time and who is very pleasant to work with. In addition, C4Real does not only think in terms of visual aids or beautiful pictures. They have a good understanding of how to use visual content in campaigns and how to communicate successfully on different channels. As a result, we now present our products in a unique way, where Pentair World is a concept that fits in perfectly with the visual content that we have developed.”

The visual end result


Martin Wagner

Owner/ content marketing manager at Wagner o.o.m.

"In addition to 3D visualisations, C4Real also develops 3D stills, corporate and product films and interactive product explorers such as the one in which Pentair World was created. But they also help sharing our philosophy about hygiene, sustainability and optimization. We use the content for many channels: trade fairs and online are the spearheads in this aspect. The next projects are already underway, I am looking forward to it."


Pentair world

The world as a metaphor

“The challenge for Pentair was to create a clear overview of, and between the different products, the relationship to each other and what they mean for the customer in solutions,” says Ton Kuper, CEO C4Real. “They make great products.” “Pentair World is a principle in which we can communicate solutions of all different products from the customer and the end-user,” says Ton Kuper. “We have chosen the world as a metaphor. Each continent forms a storyline about a market. The story takes you on a journey of discovery. For example, there is the milk industry, where you can discover what the milk industry looks like. Then you see a cross-section of the factory with all segments of the production process and the products that Pentair supplies in it. This is reinforced and visualized with animations of Pentair’s products. In this way, you can see how the products relate to each other and what the products of Pentair offer in terms of effectiveness for their customers.”

Pentair World in images

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