MULTINATIONAL TENCATE FULL PICTURE
MULTINATIONAL TENCATE FULL PICTURE
MULTINATIONAL TENCATE FULL PICTURE
THE CHALLENGE OF TENCATE
Every organization will recognize it: in order to communicate optimally with each other and function as a team, information management must be in order. It is often the case that information is partly hidden in people's heads, and partly in systems and folders on laptops and desktops. The desire of materials technology group TenCate was to unlock the core information and make it visual as an overarching umbrella of content, so that stakeholders and interested parties continue to access and immediately understand the message of the corporate story.
An interactive solution
Wij creëerden een virtuele showroom: een interactieve, visuele weergave van het gehele businessmodel van TenCate in 3D. In deze 'digitale fabriek' kunnen collega’s en (potentiële) klanten eenvoudig de belangrijkste informatie van proposities, oplossingen en technieken vinden. De digitale bezoeker start bij de entree van het virtuele gebouw van TenCate. Vanaf daar kun je klikken op de diverse divisies en ga je de virtuele procesomgeving binnen. Daar vind je als bezoeker alle visuele en tekstuele informatie over deze divisie, zoals bijvoorbeeld TenCate Grass. Zo bevat dit onderdeel alle informatie over o.a. productieprocessen, halffabricaten of eindproducten, businesscases en producteigenschappen. Tegelijkertijd kun je ook naar buiten om oplossingen digitaal te ervaren: in en rond een vliegtuig, op het strijdtoneel, boven en onder water, in en uit de brand. Zo is de binnenwereld van het TenCate-concern zichtbaar gemaakt voor de belangstellende buitenwereld.
Wij creëerden een virtuele showroom: een interactieve, visuele weergave van het gehele businessmodel van TenCate in 3D. In deze 'digitale fabriek' kunnen collega’s en (potentiële) klanten eenvoudig de belangrijkste informatie van proposities, oplossingen en technieken vinden. De digitale bezoeker start bij de entree van het virtuele gebouw van TenCate. Vanaf daar kun je klikken op de diverse divisies en ga je de virtuele procesomgeving binnen. Daar vind je als bezoeker alle visuele en tekstuele informatie over deze divisie, zoals bijvoorbeeld TenCate Grass. Zo bevat dit onderdeel alle informatie over o.a. productieprocessen, halffabricaten of eindproducten, businesscases en producteigenschappen. Tegelijkertijd kun je ook naar buiten om oplossingen digitaal te ervaren: in en rond een vliegtuig, op het strijdtoneel, boven en onder water, in en uit de brand. Zo is de binnenwereld van het TenCate-concern zichtbaar gemaakt voor de belangstellende buitenwereld.
Wij creëerden een virtuele showroom: een interactieve, visuele weergave van het gehele businessmodel van TenCate in 3D. In deze 'digitale fabriek' kunnen collega’s en (potentiële) klanten eenvoudig de belangrijkste informatie van proposities, oplossingen en technieken vinden. De digitale bezoeker start bij de entree van het virtuele gebouw van TenCate. Vanaf daar kun je klikken op de diverse divisies en ga je de virtuele procesomgeving binnen. Daar vind je als bezoeker alle visuele en tekstuele informatie over deze divisie, zoals bijvoorbeeld TenCate Grass. Zo bevat dit onderdeel alle informatie over o.a. productieprocessen, halffabricaten of eindproducten, businesscases en producteigenschappen. Tegelijkertijd kun je ook naar buiten om oplossingen digitaal te ervaren: in en rond een vliegtuig, op het strijdtoneel, boven en onder water, in en uit de brand. Zo is de binnenwereld van het TenCate-concern zichtbaar gemaakt voor de belangstellende buitenwereld.
TenCate World
Jaap de Carpentier Wolf
Head of Corporate Communications, TenCate
The result of creating this visual experience cannot be expressed in terms of value. Indeed, when we started, it was not equally clear to all colleagues what the unified story to the market could be, precisely because this multinational had so many different divisions worldwide. By capturing the overarching storyline in moving and static images, you as supplier and client are forced to get the story right together. That whole process, plus the final interactive showroom, helped us tremendously in our external as well as internal communication."
Starting to speak the same language
THE STARTING POINT
The various divisions of TenCate contain very specific, and often complex, high-tech information. This ranges from very technical data concerning the automotive industry to aerospace, military, sports and water management. All based on technical textiles. To come up with the right visual solution for this, we had to put ourselves in the shoes of both customers and employees of TenCate. It's important that we both speak the same language, because only if you both understand what you want to achieve in detail and you both contribute your own knowledge and expertise can you achieve this beautiful end result. Head of corporate communications at TenCate, Jaap de Carpentier Wolf: "How the C4Real team often manages to bring very technical things to life is something I have found very inspiring. A digital skill of the highest level. That they are able to so immerse themselves in these different techniques and then turn them into a sublime communicating whole, that is truly an art as far as I am concerned."
The various divisions of TenCate contain very specific, and often complex, high-tech information. This ranges from very technical data concerning the automotive industry to aerospace, military, sports and water management. All based on technical textiles. To come up with the right visual solution for this, we had to put ourselves in the shoes of both customers and employees of TenCate. It's important that we both speak the same language, because only if you both understand what you want to achieve in detail and you both contribute your own knowledge and expertise can you achieve this beautiful end result. Head of corporate communications at TenCate, Jaap de Carpentier Wolf: "How the C4Real team often manages to bring very technical things to life is something I have found very inspiring. A digital skill of the highest level. That they are able to so immerse themselves in these different techniques and then turn them into a sublime communicating whole, that is truly an art as far as I am concerned."
The various divisions of TenCate contain very specific, and often complex, high-tech information. This ranges from very technical data concerning the automotive industry to aerospace, military, sports and water management. All based on technical textiles. To come up with the right visual solution for this, we had to put ourselves in the shoes of both customers and employees of TenCate. It's important that we both speak the same language, because only if you both understand what you want to achieve in detail and you both contribute your own knowledge and expertise can you achieve this beautiful end result. Head of corporate communications at TenCate, Jaap de Carpentier Wolf: "How the C4Real team often manages to bring very technical things to life is something I have found very inspiring. A digital skill of the highest level. That they are able to so immerse themselves in these different techniques and then turn them into a sublime communicating whole, that is truly an art as far as I am concerned."
Information accessible to all
THE PROCESS
Because TenCate wanted to visualize all the information, the organization was forced to share or put on paper the necessary data. Besides enabling us to create the valuable virtual showroom in this way, it also helped to get the information better in order for each division. Jaap de Carpentier Wolf of TenCate comments, "The impactful outcome proves that this vision is the right one. We succeeded in connecting and visualizing all relevant information clearly. I think that many organizations remain stuck in not getting their information management fully in order. That is quite a challenge. But if you can't do that, then you can't create a communicating whole, in fact you can't visually connect all business units. Actually, every company should force itself to achieve this."
Because TenCate wanted to visualize all the information, the organization was forced to share or put on paper the necessary data. Besides enabling us to create the valuable virtual showroom in this way, it also helped to get the information better in order for each division. Jaap de Carpentier Wolf of TenCate comments, "The impactful outcome proves that this vision is the right one. We succeeded in connecting and visualizing all relevant information clearly. I think that many organizations remain stuck in not getting their information management fully in order. That is quite a challenge. But if you can't do that, then you can't create a communicating whole, in fact you can't visually connect all business units. Actually, every company should force itself to achieve this."
Because TenCate wanted to visualize all the information, the organization was forced to share or put on paper the necessary data. Besides enabling us to create the valuable virtual showroom in this way, it also helped to get the information better in order for each division. Jaap de Carpentier Wolf of TenCate comments, "The impactful outcome proves that this vision is the right one. We succeeded in connecting and visualizing all relevant information clearly. I think that many organizations remain stuck in not getting their information management fully in order. That is quite a challenge. But if you can't do that, then you can't create a communicating whole, in fact you can't visually connect all business units. Actually, every company should force itself to achieve this."
Image communicates faster
THE ADDED VALUE
TenCate chose to visualize the overarching story with all the details. "C4Real's many animations provide great value both in terms of content and visually. Images say more than 1,000 words on paper. Literally, image formation then proceeds a lot faster. That is what corporate communication is all about. If you experience something visually, you are more quickly convinced, purely because it is presented comprehensibly, and in this case, someone can also delve into it interactively. Especially in the B2B market it is important that a potential customer understands at a glance what a high-tech solution is for and how it works in detail," says Jaap de Carpentier Wolf.
TenCate chose to visualize the overarching story with all the details. "C4Real's many animations provide great value both in terms of content and visually. Images say more than 1,000 words on paper. Literally, image formation then proceeds a lot faster. That is what corporate communication is all about. If you experience something visually, you are more quickly convinced, purely because it is presented comprehensibly, and in this case, someone can also delve into it interactively. Especially in the B2B market it is important that a potential customer understands at a glance what a high-tech solution is for and how it works in detail," says Jaap de Carpentier Wolf.
TenCate chose to visualize the overarching story with all the details. "C4Real's many animations provide great value both in terms of content and visually. Images say more than 1,000 words on paper. Literally, image formation then proceeds a lot faster. That is what corporate communication is all about. If you experience something visually, you are more quickly convinced, purely because it is presented comprehensibly, and in this case, someone can also delve into it interactively. Especially in the B2B market it is important that a potential customer understands at a glance what a high-tech solution is for and how it works in detail," says Jaap de Carpentier Wolf.
Visuele impressies van TenCate World
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