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C4Real

The full story of multinational Tencate

The callenge of TenCate

Every organisation knows that the management information must be properly organized to realize optimal communications and truly function as a team. This information is often hidden in the minds of people or in systems & folders on laptops and desktops. It was TenCate’s wish to collect and bundle all this information and to visualize it so that everybody can access the information and immediately understand it. 

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C4Real

An interactive solution

We have created a virtual showroom: an interactive visual representation of the entire TenCate business model in 3D. So employees and (potential) customers can easily find all information of propositions, solutions and technologies. The tour starts at the TenCate building. That’s where you can click on the various divisions that all have their own space in the building. After you have entered the building, the viewer will find all information about the division there, for example about the TenCate Grass division. The part of the building that houses TenCate Grass, holds all information of this division, e.g. about processes, products, cases and specifications. This solution opens up the interior world of TenCate and makes it transparent to the outside world. 

TenCate World

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Jaap de Carpentier Wolf

Head of Corporate Communication, TenCate

“The value of this visual solution we created, is priceless. When we started out, it was not clear to all our employees what the unambiguous story was we wanted to present to the market because of the large number of divisions. By actually ‘stepping into the picture’ you are forced to create a clear shared story together. The entire process and the resulting interactive showroom has helped us enormously, both in our internal and our external communication.”

C4Real

Start to speak the same language

The starting point

The various divisions of TenCate contain very specific and often complex information. This varies from highly technical information within the Automotive Industry to Space and Offshore. To come up with the right visual solution for this, we had to put ourselves in the shoes of the customers and employees of TenCate. It is important we both speak the same language because only when the both of us understand what we are trying to achieve and both sides offer their specific knowledge and competence, a final result like this can be realized. Head Corporate Communications TenCate Jaap de Carpentier Wolf: “It has been a very special experience to see how the C4Real team can bring often very technical matters to life. I was absolutely amazed by the fact that they were able to connect with our technology and turn it into an interactive presentation.” 

C4Real

Information accesible for everybody

The process

As TenCate wanted to visualize all information, the organisation was forced to record and share every bit of information. The fact that each division now has its information fully in order is an extra benefit next to the valuable virtual showroom we have created. Jaap de Carpentier Wolf of TenCate: “The outcome proves that our vision was correct as we have succeeded in obtaining and visualizing all information. In my opinion, many organisations get stuck in not getting their management information fully in order. And this is essential to be able to connect the various departments with each other. Every company should commit itself to getting this done.”

C4Real

Images speed up communication

The added value

TenCate could have stopped at having all the information it collected from its divisions on paper. However, they decided to visualize it. “We often create animations with C4Real and know the added value of visual communication. Visuals do not say more than words on paper but it is a lot faster. And seeing something with our own eyes tends to win us over more quickly. And especially in the B2B market it is important that a potential client can see at a single glance what a solution is for and how it works”, says Jaap de Carpentier Wolf. 

TenCate World in images

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