Request contact

C4Real

Ubbink Brand value visualized

Customer Ubbink Services
Impressive communication of repositioning

Ubbink Centrotherm Group is an international maufacturer of venting systems, ventilation ductwork and sustainable contruction products. They have conducted a new positoning and strategy. C4Real created a brand value film with them, to communicate this reposistioning for all their stakeholders such as employees, current and potential clients and suppliers.

Share your challenge?
Contact us!
C4Real

Visualize new strategy

Robert Meenink, Marketing Director at Ubbink: “There are several ways to communicate a repositioning of your brand, but film is the most impressive way to involve every targetgroup. That is why we've established a taskforce with marketing managers from different countries. Together, we chose a brand story film to make a perfect new first impression and to visualize our new strategy."

Brand Movie

Thumbnail
C4Real

Martijn van der Wel

International Marketing Manager, Ubbink Centrotherm Group

“C4Real really understands our business, connects and takes care of every visual aspect of the project just right. The way they have delivered such high standing quality despite the corona restrictions is very impressive. Thanks to this brand story film we can communicate and visualize our repositioning very clearly.“

C4Real

A unique visual proposition

Martijn van der Wel, International Marketing Manager at Ubbink Centrotherm Groupo: “Our challenge was that we wanted to show all that we stand for at once. Ubbink is not just a manufacturer of synthetic products for heating, ventilation and construction. We also profide total solutions and handling of especially the customer groups installers and processors. We've been doing this for years. We have to present ourselves and our services better, that is what this film is meant for."

C4Real

Corporate movie makes impact

The production of this film took place in corona pandemic times. This required a lot of (extra) creativity and flexibility. There was no room full of people to show training situations and filming was only possible on locations in The Netherlands and Belgium, not in other countries.

Robert Meenink: “The film we created dit not substitute in quality. Organising was complex because of the measures. Still, eveything worked out very well and the brand value film shows exactely what we want to express. C4Real has been very creative in all this. I think it's impressive how they handeled this. As a viewer, you wouldn't expect the amount of work and time that it took and the difficulties we faced while creating the film.”

Ubbink brand value film in images

Next
Previous
C4Real
C4Real
C4Real
C4Real
C4Real
C4Real
C4Real
C4Real
C4Real
C4Real
C4Real
C4Real
C4Real
1  /  0

What is your challenge?

Share your story

Rather give us a call? Contact us on +31 857 730 733

Cookies voor een gebruiksvriendelijke ervaring
Wij gebruiken cookies om de website te verbeteren en te analyseren, voor social media en om ervoor te zorgen dat u relevante advertenties te zien krijgt.
Bij akkoord geeft u ons toestemming voor het gebruik van alle cookies op onze website. Wilt u een gebruiksvriendelijke ervaring?