VIRTUAL SHOWROOM SHOWS LIFE-SAVING VALUE

VIRTUAL SHOWROOM SHOWS LIFE-SAVING VALUE

VIRTUAL SHOWROOM SHOWS LIFE-SAVING VALUE

CUSTOMER

Tencate advanced armour

SERVICES

Virtual showroom
3D ANIMATION

CUSTOMER

Tencate advanced armour

SERVICES

Virtual showroom
3D ANIMATION

CUSTOMER

Tencate advanced armour

SERVICES

Virtual showroom
3D ANIMATION

TRANSLATE COMPLEX STORYLINE INTO VISIBLE SOLUTIONS FOR CLIENTS

TenCate Advanced Armor biedt effectieve bepantseringssystemen aan voertuigen voor defensie om de militairen en het materieel adequate bescherming te bieden. Deze oplossingen zijn beproefde producten waarvan de effectiviteit is aangetoond in gevechtszones over de hele wereld. Het overlevingsvermogen van moderne militaire voertuigen en hun bemanningen wordt bepaald door de mate waarin de voertuigen bestand zijn tegen onder andere bermbommen en ontploffingen. Maar hoe maak je deze mijnbescherming oplossingen toegankelijk en zichtbaar aan de klant? C4Real kreeg deze vraag en bedacht de oplossing: een virtuele showroom.

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How do you make a complex storyline reveal the solutions for the customer?

THE SOLUTION: A VIRTUAL SHOWROOM

Imagine this: as a company, you operate in a world that is not accessible to "briefly" demonstrate and explain your solutions. So how do you bring this to the (potential) customer? And how do you reach many more customers at the same time in a relatively easy way? C4Real has developed the virtual showroom. In a virtual showroom you can digitally show where a product offers a solution from the perspective of the customer. It thus allows the customer to quickly and easily get to the right solution and documentation. In this way, the virtual showroom works as a sales accelerator!

Imagine this: as a company, you operate in a world that is not accessible to "briefly" demonstrate and explain your solutions. So how do you bring this to the (potential) customer? And how do you reach many more customers at the same time in a relatively easy way? C4Real has developed the virtual showroom. In a virtual showroom you can digitally show where a product offers a solution from the perspective of the customer. It thus allows the customer to quickly and easily get to the right solution and documentation. In this way, the virtual showroom works as a sales accelerator!

Imagine this: as a company, you operate in a world that is not accessible to "briefly" demonstrate and explain your solutions. So how do you bring this to the (potential) customer? And how do you reach many more customers at the same time in a relatively easy way? C4Real has developed the virtual showroom. In a virtual showroom you can digitally show where a product offers a solution from the perspective of the customer. It thus allows the customer to quickly and easily get to the right solution and documentation. In this way, the virtual showroom works as a sales accelerator!

The visual solution in pictures

Thinking in the world of the customer

THE PROCESS

When C4Real received this assignment, they first decided to dig deeper and empathize with the client's world. This case involved a mission to Afghanistan. What does that look like, from base camp, and then. What happens when soldiers head to the target and on the way encounter a roadside bomb that explodes? How does the solution from TenCate Advanced Armor work then? How does this solution ensure that soldiers can continue their mission? C4Real then further mapped and visualized the storyline and customer process in a 3D map. It became a large model, measuring 25 by 25 km. The map shows what the customer's world looks like and it includes the solutions of TenCate Advanced Armor. In this way the customer can ultimately quickly find the solution he is looking for with all the relevant information.

When C4Real received this assignment, they first decided to dig deeper and empathize with the client's world. This case involved a mission to Afghanistan. What does that look like, from base camp, and then. What happens when soldiers head to the target and on the way encounter a roadside bomb that explodes? How does the solution from TenCate Advanced Armor work then? How does this solution ensure that soldiers can continue their mission? C4Real then further mapped and visualized the storyline and customer process in a 3D map. It became a large model, measuring 25 by 25 km. The map shows what the customer's world looks like and it includes the solutions of TenCate Advanced Armor. In this way the customer can ultimately quickly find the solution he is looking for with all the relevant information.

When C4Real received this assignment, they first decided to dig deeper and empathize with the client's world. This case involved a mission to Afghanistan. What does that look like, from base camp, and then. What happens when soldiers head to the target and on the way encounter a roadside bomb that explodes? How does the solution from TenCate Advanced Armor work then? How does this solution ensure that soldiers can continue their mission? C4Real then further mapped and visualized the storyline and customer process in a 3D map. It became a large model, measuring 25 by 25 km. The map shows what the customer's world looks like and it includes the solutions of TenCate Advanced Armor. In this way the customer can ultimately quickly find the solution he is looking for with all the relevant information.

The added value of a virtual showroom

THE END RESULT

The final result is quite something. It has become a model in which the mountain landscape of Afghanistan has been visualized, on a plate measuring 25 by 25 km. And super-sharp, allowing you to zoom in on TenCate's solutions from very close up. It gives an optimal visual experience. In the virtual showroom it is not only clear how the solutions of TenCate Advanced Armor work, but the associated analytics are also built in, making it immediately visible how users behave and what the conversion rate is.


Denk aan downloads voor de resultaten van screening van de mijnbeschermings oplossingen in laboratoria en van ontploffingstesten op schaal. Dit geeft waardevolle inzichten aan de klant. Daarbij kan TenCate Advanced Armor de virtuele showroom zelf beheren middels een CMS. Zo snijdt het mes aan twee kanten. De klant wordt aan de hand genomen en krijgt op een aantrekkelijke manier inzicht in de toepassingen en voordelen van de oplossingen, TenCate Advanced Armor heeft een tool in handen die de sales en leadconversie echt kan versnellen.

The final result is quite something. It has become a model in which the mountain landscape of Afghanistan has been visualized, on a plate measuring 25 by 25 km. And super-sharp, allowing you to zoom in on TenCate's solutions from very close up. It gives an optimal visual experience. In the virtual showroom it is not only clear how the solutions of TenCate Advanced Armor work, but the associated analytics are also built in, making it immediately visible how users behave and what the conversion rate is.


Denk aan downloads voor de resultaten van screening van de mijnbeschermings oplossingen in laboratoria en van ontploffingstesten op schaal. Dit geeft waardevolle inzichten aan de klant. Daarbij kan TenCate Advanced Armor de virtuele showroom zelf beheren middels een CMS. Zo snijdt het mes aan twee kanten. De klant wordt aan de hand genomen en krijgt op een aantrekkelijke manier inzicht in de toepassingen en voordelen van de oplossingen, TenCate Advanced Armor heeft een tool in handen die de sales en leadconversie echt kan versnellen.

The final result is quite something. It has become a model in which the mountain landscape of Afghanistan has been visualized, on a plate measuring 25 by 25 km. And super-sharp, allowing you to zoom in on TenCate's solutions from very close up. It gives an optimal visual experience. In the virtual showroom it is not only clear how the solutions of TenCate Advanced Armor work, but the associated analytics are also built in, making it immediately visible how users behave and what the conversion rate is.


Denk aan downloads voor de resultaten van screening van de mijnbeschermings oplossingen in laboratoria en van ontploffingstesten op schaal. Dit geeft waardevolle inzichten aan de klant. Daarbij kan TenCate Advanced Armor de virtuele showroom zelf beheren middels een CMS. Zo snijdt het mes aan twee kanten. De klant wordt aan de hand genomen en krijgt op een aantrekkelijke manier inzicht in de toepassingen en voordelen van de oplossingen, TenCate Advanced Armor heeft een tool in handen die de sales en leadconversie echt kan versnellen.

Advanced Armour in pictures

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Do you have a question or challenge? Share your story

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or challenge?
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