If you’d like to make a successful 3D animation, it’s important that you have a clear idea of what exactly you want to say. So think carefully about what story you want to convey and what you hope to achieve with the video. Then the storyboard can be drawn. A storyboard consists of a collection of sketches that together show roughly how the movie will progress. There’s still a lot of room for adjustment in this phase, so it’s important as a customer to provide clear feedback. In this phase, it is also determined how the camera will move in the different scenes. It’s therefore important be clear about certain things beforehand: Do you want the camera to zoom in or out at specific moments? Do you want the camera to move through space or around a product?
Once the storyboard is complete (and approved), modeling can begin. During this phase, the 'real work' takes place: the pictures are brought to life so that three-dimensional images of the sketched drawings are created. This is a labor-intensive process that will probably be the most time-consuming of all the processes. Once modeling is completed, you will already be able to see a rough version of the final result.
Texturing the animations is also an important part of the process. To achieve a successful 3D animation, it’s important that the image looks realistic and that it has the right atmosphere. This can be done by texturing. At this stage, for example, care is taken to give the various materials in the movie a realistic texture, so that they look lifelike.
One of the last steps is rendering. This is a term from the graphic industry, by means of which the different images are placed in sequence. After rendering, the 3D animation is as good as finished. However, you can often choose to add music or sound effects at this stage.