What types of animations are there

Are you considering having an animation made? Then you have several types of animations to choose from. These animations differ from each other in terms of technique, visual representation and cost. Not sure yet which type is most suitable?

In this article, we will discuss the different types of animations you can choose from and what benefits they can offer.



Traditional animations

Traditionally, animations are drawn by hand. In this type of animation, each frame is drawn out by an artist. Think of the earlier Disney animations of Micky Mouse or Donald Duck. This can be done on paper, but nowadays it is also often done on a computer. This technique used to be very popular, but because it is quite labor-intensive (and there are now more efficient digital alternatives) it is little used today. Especially in marketing, this technique is actually hardly used anymore. In creative projects you do come across the technique more often; Disney, for example, still regularly uses traditional animation. However, most companies opt for more efficient techniques that do not require redrawing every frame. In that case, you quickly end up with 2D and 3D animations. 2D animations are also called explanatory animations.


Explanatory animation / 2D animation

Both 2D animations and 3D animations are created using software. An important advantage of both types of animations is that they are generally a lot easier to make than traditional animations. However, there are also important differences between them. 2D animation has been around a lot longer and also uses slightly older technology. With 2D animation, as the name suggests, two-dimensional images are created. This means that this type of animation feels a bit flatter than 3D animation does. A major advantage of 2D animations is that they take less time to develop, making them generally more cost-efficient than 3D animations. So if you like to have simple, budget-friendly animations created, these animations can be a good option.

Are you considering having an animation made? Then you have several types of animations to choose from. These animations differ from each other in terms of technique, visual representation and cost. Not sure yet which type is most suitable?

In this article, we will discuss the different types of animations you can choose from and what benefits they can offer.



Traditional animations

Traditionally, animations are drawn by hand. In this type of animation, each frame is drawn out by an artist. Think of the earlier Disney animations of Micky Mouse or Donald Duck. This can be done on paper, but nowadays it is also often done on a computer. This technique used to be very popular, but because it is quite labor-intensive (and there are now more efficient digital alternatives) it is little used today. Especially in marketing, this technique is actually hardly used anymore. In creative projects you do come across the technique more often; Disney, for example, still regularly uses traditional animation. However, most companies opt for more efficient techniques that do not require redrawing every frame. In that case, you quickly end up with 2D and 3D animations. 2D animations are also called explanatory animations.


Explanatory animation / 2D animation

Both 2D animations and 3D animations are created using software. An important advantage of both types of animations is that they are generally a lot easier to make than traditional animations. However, there are also important differences between them. 2D animation has been around a lot longer and also uses slightly older technology. With 2D animation, as the name suggests, two-dimensional images are created. This means that this type of animation feels a bit flatter than 3D animation does. A major advantage of 2D animations is that they take less time to develop, making them generally more cost-efficient than 3D animations. So if you like to have simple, budget-friendly animations created, these animations can be a good option.

Are you considering having an animation made? Then you have several types of animations to choose from. These animations differ from each other in terms of technique, visual representation and cost. Not sure yet which type is most suitable?

In this article, we will discuss the different types of animations you can choose from and what benefits they can offer.



Traditional animations

Traditionally, animations are drawn by hand. In this type of animation, each frame is drawn out by an artist. Think of the earlier Disney animations of Micky Mouse or Donald Duck. This can be done on paper, but nowadays it is also often done on a computer. This technique used to be very popular, but because it is quite labor-intensive (and there are now more efficient digital alternatives) it is little used today. Especially in marketing, this technique is actually hardly used anymore. In creative projects you do come across the technique more often; Disney, for example, still regularly uses traditional animation. However, most companies opt for more efficient techniques that do not require redrawing every frame. In that case, you quickly end up with 2D and 3D animations. 2D animations are also called explanatory animations.


Explanatory animation / 2D animation

Both 2D animations and 3D animations are created using software. An important advantage of both types of animations is that they are generally a lot easier to make than traditional animations. However, there are also important differences between them. 2D animation has been around a lot longer and also uses slightly older technology. With 2D animation, as the name suggests, two-dimensional images are created. This means that this type of animation feels a bit flatter than 3D animation does. A major advantage of 2D animations is that they take less time to develop, making them generally more cost-efficient than 3D animations. So if you like to have simple, budget-friendly animations created, these animations can be a good option.

Explanatory animation for TenCate Protective Fabrics

In deze 2D uitleganimatie wordt het duurzame karakter van de weefsels van TenCate uitgelegd. Er zijn zoveel elementen en details, dat een ‘simpele’ uitleg bijna ondenkbaar is. Door middel van deze animatie worden de relevante USP's uitgelicht en wordt eenvoudig en helder het duurzame life cycle karakter van de gecombineerde weefsels van Tecawork Ecogreen uitgelegd.

In deze 2D uitleganimatie wordt het duurzame karakter van de weefsels van TenCate uitgelegd. Er zijn zoveel elementen en details, dat een ‘simpele’ uitleg bijna ondenkbaar is. Door middel van deze animatie worden de relevante USP's uitgelicht en wordt eenvoudig en helder het duurzame life cycle karakter van de gecombineerde weefsels van Tecawork Ecogreen uitgelegd.

Explanatory animation for TenCate Protective Fabrics

In deze 2D uitleganimatie wordt het duurzame karakter van de weefsels van TenCate uitgelegd. Er zijn zoveel elementen en details, dat een ‘simpele’ uitleg bijna ondenkbaar is. Door middel van deze animatie worden de relevante USP's uitgelicht en wordt eenvoudig en helder het duurzame life cycle karakter van de gecombineerde weefsels van Tecawork Ecogreen uitgelegd.

3D Animation

This type of animation is even more modern than 2D animation. 3D animation uses special software that creates a realistic, three-dimensional image. So unlike 2D animations, 3D animations do not feel flat. These animations make use of depth and perspective. Therefore, these animations are great for people looking for a realistic, detailed representation of products or situations. For example, 3D animations are often used to present a product or to visualize construction projects that have not yet been realized, because this technique allows you to move around the object and its surroundings. Also, these 3D animations are popular in marketing because they stand out and hold viewers' attention well. On the other hand, they tend to be more time-intensive in development.


Stop Motion

Stop motion animaties lijken enigszins op traditionele animaties. Ze maken namelijk ook gebruik van stilstaande beelden, die snel na elkaar worden afgespeeld om de illusie van beweging te creëren. Maar waar traditionele animaties gebruik maken van (digitale) tekeningen, worden er in deze techniek foto's van objecten gemaakt. Op iedere foto worden de objecten een klein beetje bewogen, waardoor er verschillende beelden kunnen worden gecreëerd. Van alle soorten animaties, is dit de meest arbeidsintensieve soort. Deze techniek is daarom niet populair binnen de marketingwereld. Ook kun je met deze animaties geen realistische weergave creëren, omdat het vaak een wat houterig beeld oplevert. Stop motion wordt daarom eigenlijk vooral nog gebruikt voor artistieke projecten. Een heel herkenbaar voorbeeld van Stop Motion is de populaire serie Buurman en Buurman.


3D Animation

This type of animation is even more modern than 2D animation. 3D animation uses special software that creates a realistic, three-dimensional image. So unlike 2D animations, 3D animations do not feel flat. These animations make use of depth and perspective. Therefore, these animations are great for people looking for a realistic, detailed representation of products or situations. For example, 3D animations are often used to present a product or to visualize construction projects that have not yet been realized, because this technique allows you to move around the object and its surroundings. Also, these 3D animations are popular in marketing because they stand out and hold viewers' attention well. On the other hand, they tend to be more time-intensive in development.


Stop Motion

Stop motion animaties lijken enigszins op traditionele animaties. Ze maken namelijk ook gebruik van stilstaande beelden, die snel na elkaar worden afgespeeld om de illusie van beweging te creëren. Maar waar traditionele animaties gebruik maken van (digitale) tekeningen, worden er in deze techniek foto's van objecten gemaakt. Op iedere foto worden de objecten een klein beetje bewogen, waardoor er verschillende beelden kunnen worden gecreëerd. Van alle soorten animaties, is dit de meest arbeidsintensieve soort. Deze techniek is daarom niet populair binnen de marketingwereld. Ook kun je met deze animaties geen realistische weergave creëren, omdat het vaak een wat houterig beeld oplevert. Stop motion wordt daarom eigenlijk vooral nog gebruikt voor artistieke projecten. Een heel herkenbaar voorbeeld van Stop Motion is de populaire serie Buurman en Buurman.


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