A SUCCESSFUL TRADE SHOW AND MARKETING CONCEPT

A SUCCESSFUL TRADE SHOW AND MARKETING CONCEPT

A SUCCESSFUL TRADE SHOW AND MARKETING CONCEPT

Pentair is a company that carries several sub-brands and products and is a pioneer in product technology in the food and beverage industry. But what do these different brands and associated products mean to the customer? This can be discovered with the visual concept: Pentair World. A visual world in which all market segments, brands and products of Pentair come together into one strong communicative and logical whole, from the customer's point of view. This visual concept is used as a common thread in all visual content Pentair is currently deploying.

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Pride in technology behind product

'One of the biggest challenges we have is clear communication about our products,' says Martin Wagner. 'The message we promote is not that 'sexy.' The content is hard to understand and has to be technically correct. We were looking for a party that could translate our products from complex technology to simple and appealing imagery in an appealing way. C4Real understood us super fast and well, which saves us a lot of time and works very nicely. In addition, C4Real does not only think in visual means or pretty pictures. They understand very well how to use visual content in campaigns and how to communicate successfully on different channels. As a result, we now present our products in a unique way; Pentair World is a concept that fits perfectly with the visual content we have developed.

'One of the biggest challenges we have is clear communication about our products,' says Martin Wagner. 'The message we promote is not that 'sexy.' The content is hard to understand and has to be technically correct. We were looking for a party that could translate our products from complex technology to simple and appealing imagery in an appealing way. C4Real understood us super fast and well, which saves us a lot of time and works very nicely. In addition, C4Real does not only think in visual means or pretty pictures. They understand very well how to use visual content in campaigns and how to communicate successfully on different channels. As a result, we now present our products in a unique way; Pentair World is a concept that fits perfectly with the visual content we have developed.

'One of the biggest challenges we have is clear communication about our products,' says Martin Wagner. 'The message we promote is not that 'sexy.' The content is hard to understand and has to be technically correct. We were looking for a party that could translate our products from complex technology to simple and appealing imagery in an appealing way. C4Real understood us super fast and well, which saves us a lot of time and works very nicely. In addition, C4Real does not only think in visual means or pretty pictures. They understand very well how to use visual content in campaigns and how to communicate successfully on different channels. As a result, we now present our products in a unique way; Pentair World is a concept that fits perfectly with the visual content we have developed.

The visual solution in pictures

Sjoerd van der Sterren

Strategic Marketing Manager, Pentair

"We are always very critical in looking for the right partner. With C4Real, we found a partner with the same mindset and who quickly understands our needs. They translate difficult information into an easy way that perfectly aligns with how we want to convey our message. That is very positive."

Pentair world

THE WORLD AS METAPHOR

"The challenge for Pentair in particular was to create a clear overview of, and between, the different products, their relationship to each other and what they mean to the customer in solutions," says Ton Kuper, CEO C4Real. "They make great products. Pentair World is a principle where we can communicate solutions of all the different products from the customer and the end user's point of view. We chose the world as a metaphor. Each continent forms a storyline about a market. The story takes you on a journey of discovery. For example, there is the milk industry there you discover what the milk industry looks like. Then you see a cross-section of the factory with all segments of the production process and the products Pentair provides in it. This is reinforced and visualized with animations of the products in relation to each other and what Pentair's products offer in terms of effectiveness for their customers."

"The challenge for Pentair in particular was to create a clear overview of, and between, the different products, their relationship to each other and what they mean to the customer in solutions," says Ton Kuper, CEO C4Real. "They make great products. Pentair World is a principle where we can communicate solutions of all the different products from the customer and the end user's point of view. We chose the world as a metaphor. Each continent forms a storyline about a market. The story takes you on a journey of discovery. For example, there is the milk industry there you discover what the milk industry looks like. Then you see a cross-section of the factory with all segments of the production process and the products Pentair provides in it. This is reinforced and visualized with animations of the products in relation to each other and what Pentair's products offer in terms of effectiveness for their customers."

"The challenge for Pentair in particular was to create a clear overview of, and between, the different products, their relationship to each other and what they mean to the customer in solutions," says Ton Kuper, CEO C4Real. "They make great products. Pentair World is a principle where we can communicate solutions of all the different products from the customer and the end user's point of view. We chose the world as a metaphor. Each continent forms a storyline about a market. The story takes you on a journey of discovery. For example, there is the milk industry there you discover what the milk industry looks like. Then you see a cross-section of the factory with all segments of the production process and the products Pentair provides in it. This is reinforced and visualized with animations of the products in relation to each other and what Pentair's products offer in terms of effectiveness for their customers."

Pentair World in pictures

Visual impressions of Plus Ultra Amsterdam

Visual impressions of Plus Ultra Amsterdam

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