HOW WE GREW OUT OF OUR OLD COAT

Chances are you already knew us, but have suddenly come to see us differently in the past few weeks. We're in better shape than ever, and exuding it. We have a completely new wardrobe in the form of an updated logo, tighter design and an even better story. No longer are we concealing what you'd previously only discover when engaging with us: an expansion of our services. This transformation has been underway for years, but not previously reflected in our identity. We have been around since 2007. Back then, our proposition was forward-thinking, so we could easily go a few years with it. But now what we do is no longer in line with that same proposition. We have grown out of it.

Being the example yourself

In essence, we have always helped clients visualize often complex stories and propositions to create impactful brand experiences. But instead of concept formation and execution, we now help clients on a strategic level. So of course we also need to be able to provide a good example of how we apply that to our own business. And that remains important, even if you achieve fantastic results for clients and then often don't get around to updating your own identity in the process. 

Focus on the 'why'

Our previous positioning already went beyond producing visual assets. In particular, we helped companies develop distinctive visual concepts. So it's not about the technical and substantive details of the product or service, but about the story you create through visual storytelling. In a stimulating and distinctive way, you show the target group why the product or service offers them a solution. The focus is mainly on answering the "what's in it for me" question and evoking the right emotions in the viewer or user.

Visual content strategy

Meanwhile, the market has changed: more and more companies are working with visual content to better position themselves, acquire customers or support customers. Then it becomes extra important to have a good strategy on your visual content, so as not to lose overview when the amount of visual content in the company keeps increasing. And not to blend in with the masses and lose your distinctiveness from the competition. In doing so, questions arise such as: But what happens to the visual material after it is delivered? Where is it placed? As a company, how do you make sure you get as many conversions as possible from the new videos and animations you've commissioned? When do we deploy what visual assets? What budgets do we need to allocate? How do we integrate visual content strategy into our campaigns and marketing strategy? That's a question of strategy. Or, Visual Content Strategy.

Without strategy, no focus on results

Before our new proposition was actually on paper, we were already helping clients in practice with visual content strategy. This is how we help clients see the bigger picture, and deploy appropriate imagery at the right time to generate more conversions. We outline the customer journey, estimate the information needs at each step to create a content roadmap of unique storylines and concepts. Finally, we then concretely determine which visual assets will be deployed at which contact moment to create the appropriate image and effect. With such a clear strategy, you as a company can better map what it delivers.

Innovatively responding to customer needs

Devising a roadmap based is not the only way we can strategically support customers. Customer journey is not the only way we can strategically support customers. For example, we are working with the rapidly growing international meal delivery chain TakeAway to roll out a digital onboarding through videos for participating restaurants in dozens of countries. For each country, the instructional videos and visual FAQs must be appropriate and flexibly changeable. In this way, they respond well to customer needs to relieve service personnel. Also with our latest service - the interactive Virtual Showroom - the viewer (the customer) steps into a virtual world where a product or process is placed in an environment very recognizable to their situation. It is the perfect solution to achieve faster lead conversion when you have a large product portfolio, for products that are still in development, difficult to explain or to take away. In this innovative storytelling way, we help the likes of Pentair, Malvern Panalytical and Lighthouse Instruments make the context of their product immediately clear. Because it captures their imagination, customers quickly understand how the product or service solves their problem and therefore convert faster.