The 3D animation is a modern graphical technique that allows you to represent perspective and depth in an animation.

Thanks to the realistic, three-dimensional image that can be created with this technique, its popularity has increased significantly in recent years. It is particularly popular with marketing companies because you can showcase a product even before it is realized. You can also zoom in on small details and show angles that cannot be represented with 2D animations. Are you considering having a 3D animation made? In this article, we will discuss what this process entails.

The storyboard
If you want to create a successful 3D animation, it is important to have a clear idea of what you want to convey. So think carefully about what story you want to tell and what you hope to achieve with the video. Then, the storyboard can be drafted. A storyboard consists of a collection of sketches that collectively provide a general overview of how the video will proceed. At this stage, much can still be adjusted, so it is important for the client to provide clear feedback. It is also determined at this phase how the camera will move in the various scenes. Therefore, it is also essential to have this clearly in mind beforehand: Do you want the camera to zoom in or out at specific moments? Do you want the camera to move through the space or around a product?

Modeling
Once the storyboard is completed (and approved), modeling can begin. During this phase, the 'real work' takes place: the images come to life, creating three-dimensional representations of the sketched drawings. This is a labor-intensive process, which will likely take the most time of all the components. Once modeling is successful, you will be able to view a rough version of the final result.

Texturing
Texturing the animations is also an important part of the process. If you want a successful 3D animation, it is important that the image looks realistic and has the right atmosphere. This can be achieved through texturing. At this stage, for example, care is taken to ensure that the various materials in the video have a realistic texture so that they appear lifelike.

Rendering
One of the final steps is rendering. This is a term from the graphics industry that indicates that the various images are compiled one after the other. After rendering, the 3D animation is almost finished. However, you can often choose to add music or sound effects at this stage.