You want to create a video for your product. Do you choose a 3D animation or a 2D animation, and what is actually the difference? In this article, we answer this question.

visualising with animation
Animations are often used to simplify complex matters. We can zoom in on, for example, processes or techniques that are not visible, difficult to access, or that may not even exist yet. With an animation, you can present them to your stakeholders.2D animation
A 2D animation is an animation that uses images made on a flat surface to create movements. It can be created using traditional hand-drawn techniques or digital software, and can consist of images that are moved frame by frame to stimulate movement. 2D animation is limited to a flat surface and can have a more stylised or cartoon-like appearance. 2D animation is often used in films, television shows, video games, advertisements, and educational materials.

3D animation
A 3D animation is an animation where images are created and animated in a three-dimensional space. It is a graphic technique that uses movement to bring characters and objects to life in the digital world. This creates a sense of depth, giving the viewer the feeling that they are in the scene. This results in a hyper-realistic visualisation where, unlike a 2D animation, you also experience real depth.

The advantages of 3D animation
3D animations require more technical skills and resources than 2D animation due to the complexity of three-dimensional images and animations. They are created with special software and models. Through this technique, things that cannot be seen with the naked eye can be represented. For example, a chemical process or tiny particles. Complex images can be simplified in 3D. You can also create a realistic visualisation of a product that is still in the concept phase but can still be shown to a client.