We believe that ambitious B2B companies can transform into leaders, and that leaders can maintain their top position when they convey their proposition simply, engagingly, and visually to their target audience. These companies tell the story of their brand and offer a solution that resonates with their audience and keeps them engaged. Our goal is to make success stories out of all our clients, so that maximum conversion is the only logical outcome.
Our promise
The C4Real team, consisting of 15 strategic, creative, and technical professionals, has been advising and visualizing since 2007. We understand even the most complex information and peel it layer by layer until only the core remains. The core that is vulnerable and authentic. It is precisely from this core that we translate into spectacular visual stories. Each brand, product, or service thus becomes a unique experience for the target audience. In this way, we ultimately contribute to a higher brand value, better internal and external communication, and improved business results. That is our strength!
Mapping strategic goals
PHASE 1 - VISUAL CONTENT STRATEGY
You have a marketing plan and objectives, and of course, you want to achieve these. You want to inform your target audience, generate more leads, or increase your brand awareness: together we will look at your strategy and goals and determine the visual content strategy that will strengthen your overarching strategy while also aligning with existing campaigns. Together we will create the roadmap that gives you clear insight into which visual content we will implement, through which channels, and what the expected return will be.
Developing distinct concepts
PHASE 2 - CONCEPTS
Strategically, we now have a clear understanding of what we want to achieve and how to do so; we just need to develop the concept. In our creative sessions, we come up with unique and distinctive concepts that engage and activate your target audience. Concepts that align with campaigns and are translated into a variety of visual materials. The crux of these concept phases is translating often complex information into a clear storyline and visual representation. Whether this is a 3D animation, virtual showroom, or product configurator.
Creation of the visual content
PHASE 3 - PRODUCTION
From an interactive visual experience to video footage, 3D animations, brochures, PowerPoint presentations, virtual reality, and augmented reality: our team of creative and technical professionals will bring your visual story to life. The art director and designers ensure the styling and design. The 3D department creates 3D worlds and brings products to life. And the motion designers animate our 2D animations. Is filming required? Then our recording crew will come on location to then edit the footage in the studio. If we have chosen a virtual showroom, product configurator, or VR and AR solutions in the process, our specialized interaction designers and programmers will get to work. Ultimately, all these specialisms come together to create a compelling and complete whole.
Achieve conversion
PHASE 4 - MARKETING
The end product is ready and, as previously determined, must be deployed to align with strategic goals. Among other things, by using online marketing, particularly advertising, we reach the target audience outlined in the personas. We make these results measurable with analytics. Every day we adjust the parameters of the advertising to achieve the desired result: generating conversions.
Award-winning creations
For our visual concepts and creations, we have already won various awards. We received a Gold and a Platinum MarCom Award, and we also snagged the Platinum AVA Digital Award for our VR application for Achmea MetroPolis.
