C4Real is winner of an AVA Digital Awards; the 2020 competition for digital professionals. The jury reviewed 2,500 entries from around the world and rewarded the unique VR application Achmea Metropolis, created by C4Real, with a score of 90 to 100 points (with a maximum of 100 points).

In doing so, the project won a platinum AVA Digital Award. An extraordinary achievement. C4Real is the only Dutch winner in the Augmented/Virtual Reality category.

Teamwork

Ton Kuper, CEO of C4Real: "We are very proud of this achievement and want to thank all involved for their efforts. And of course we especially thank our client Achmea for the trust they showed in us in creating this unique VR case."

Achmea Metropolis

Visualize the complexity of the entire IT landscape by developing a concept and solution that all IT and non-IT people understand. That is the assignment C4Real received from Achmea. This resulted in the Achmea MetroPolis; the digital IT city of Achmea with a fully interactive experience and storyline in Virtual Reality.

Visualizing such a highly complex IT landscape in VR has never been done before. It is one of the first real business cases of VR technology in the field of change management in the IT sector. Without extensive IT knowledge, the whole thing was out of reach, but now it is. Even employees not working in the IT department now understand what is happening when in Achmea's systems. It is a giant step forward compared to the boring and complex IT architecture boards on the wall, where every part has the same color and you actually have no idea what you are looking at. Thanks to MetroPolis, people get excited about the way Achmea works and exactly how IT works. Employees can now really experience this.

About the AVA Digital Awards

AVA Digital Awards recognizes outstanding achievements by creative professionals involved in the concept, direction, design and production of media that are part of the evolution of digital communications. AVA digital Awards is sponsored and judged by the Association of Marketing and Communications Professionals (AMCP). The international organization consists of several thousand production, marketing, communications, advertising, public relations and freelance professionals. Judges are industry professionals looking for companies and individuals whose talent exceeds a high standard of excellence and whose work serves as an industry benchmark.