CORPORATE FILM WITH INTERNATIONAL VISION
CORPORATE FILM WITH INTERNATIONAL VISION
CORPORATE FILM WITH INTERNATIONAL VISION
THE CHALLENGE: A CORPORATE FILM THAT TELLS THE COMPLETE STORY
TenCate Geosynthetics is the world's leading provider of geosynthetics and industrial fabrics. They process synthetic raw materials and develop, produce and supply industrial technical textiles for civil engineering. They have been doing this for more than 40 years and they are proud of it. Recently the company split off from its parent, Royal TenCate. Now it was time to form its own identity and communicate its own vision to the outside world. But how to do that? C4Real realized a visionary corporate film.
How do you show the world what you stand for?
WITH A UNIQUE AND IMPACTFUL CORPORATE FILM
To tell the world your story and your vision, it is essential to first have it sharp and clear for yourself, that is the first step. What does the company stand for, what do the different brands mean, how does everything work? Customers and stakeholders need to get a good picture of what the company is and what it stands for. Good storytelling, in other words. And this helps to connect with your target audience. The next step is to use images, speech and music to give the company a face, making the company recognizable to the customer. At TenCate Geosynthetics, it's not just about the product, the industrial fabric. No, it's about making an impact, offering sustainable solutions in different areas, contributing to a better world. Therefore, with the visuals and music it was important to create a matching 'feel good' feeling, in order to also respond to the customer's emotion.
To tell the world your story and your vision, it is essential to first have it sharp and clear for yourself, that is the first step. What does the company stand for, what do the different brands mean, how does everything work? Customers and stakeholders need to get a good picture of what the company is and what it stands for. Good storytelling, in other words. And this helps to connect with your target audience. The next step is to use images, speech and music to give the company a face, making the company recognizable to the customer. At TenCate Geosynthetics, it's not just about the product, the industrial fabric. No, it's about making an impact, offering sustainable solutions in different areas, contributing to a better world. Therefore, with the visuals and music it was important to create a matching 'feel good' feeling, in order to also respond to the customer's emotion.
To tell the world your story and your vision, it is essential to first have it sharp and clear for yourself, that is the first step. What does the company stand for, what do the different brands mean, how does everything work? Customers and stakeholders need to get a good picture of what the company is and what it stands for. Good storytelling, in other words. And this helps to connect with your target audience. The next step is to use images, speech and music to give the company a face, making the company recognizable to the customer. At TenCate Geosynthetics, it's not just about the product, the industrial fabric. No, it's about making an impact, offering sustainable solutions in different areas, contributing to a better world. Therefore, with the visuals and music it was important to create a matching 'feel good' feeling, in order to also respond to the customer's emotion.
TenCate Geosynthetics corporate film in pictures
Do you also want to be visually successful?
Do you have a question, want to know more about our approach or want more information about a specific challenge? Don't hesitate and feel free to contact us. We look forward to helping you further.
"The result cannot be expressed in terms of value. It helped us as a group of companies to capture the overarching storyline in moving and static images. It has helped us tremendously in our external as well as internal communication."
Jaap de Carpentier Wolf
Head of Corporate Communications, TenCate
Even better results through collaboration
FULL FOCUS ON EVERY ASPECT
C4Real has set up its process with a concept and production phase after the intake. By working with a script, storyboards and style frames, in the concept phase you know exactly what you are getting. Fine-tuning this was very important, because in this way the client's own story also became increasingly clear. In this case there was close collaboration with Morskieft Ontwerpers. This agency was responsible for the entire branding, the new house style and the creation of all TenCate Geosynthetics resources. This way of working enabled full focus to be placed on every aspect for the corporate film. Everything was thought of, the most beautiful images, the best audio, the voice-over and the mood music.
C4Real has set up its process with a concept and production phase after the intake. By working with a script, storyboards and style frames, in the concept phase you know exactly what you are getting. Fine-tuning this was very important, because in this way the client's own story also became increasingly clear. In this case there was close collaboration with Morskieft Ontwerpers. This agency was responsible for the entire branding, the new house style and the creation of all TenCate Geosynthetics resources. This way of working enabled full focus to be placed on every aspect for the corporate film. Everything was thought of, the most beautiful images, the best audio, the voice-over and the mood music.
C4Real has set up its process with a concept and production phase after the intake. By working with a script, storyboards and style frames, in the concept phase you know exactly what you are getting. Fine-tuning this was very important, because in this way the client's own story also became increasingly clear. In this case there was close collaboration with Morskieft Ontwerpers. This agency was responsible for the entire branding, the new house style and the creation of all TenCate Geosynthetics resources. This way of working enabled full focus to be placed on every aspect for the corporate film. Everything was thought of, the most beautiful images, the best audio, the voice-over and the mood music.
The corporate film
THE END RESULT
The corporate film directly asks the viewer the question: Do you ever look around you? At the beautiful world outside and the connectedness that exists, in terms of infrastructure? We travel more and more and so sometimes the world seems so small. Ten Cate Geosynthetics also sees this world and wondered how they can contribute. The answer? By optimizing infrastructure in a sustainable way. For a better world. The corporate film consists of animations, shots of construction projects, interspersed with stock shots. Underneath the images and the pleasant voice-over, the most spectacular music can be heard. The corporate film offers a nice explanation of what TenCate Geosynthetics does and means for the world.
The corporate film directly asks the viewer the question: Do you ever look around you? At the beautiful world outside and the connectedness that exists, in terms of infrastructure? We travel more and more and so sometimes the world seems so small. Ten Cate Geosynthetics also sees this world and wondered how they can contribute. The answer? By optimizing infrastructure in a sustainable way. For a better world. The corporate film consists of animations, shots of construction projects, interspersed with stock shots. Underneath the images and the pleasant voice-over, the most spectacular music can be heard. The corporate film offers a nice explanation of what TenCate Geosynthetics does and means for the world.
The corporate film directly asks the viewer the question: Do you ever look around you? At the beautiful world outside and the connectedness that exists, in terms of infrastructure? We travel more and more and so sometimes the world seems so small. Ten Cate Geosynthetics also sees this world and wondered how they can contribute. The answer? By optimizing infrastructure in a sustainable way. For a better world. The corporate film consists of animations, shots of construction projects, interspersed with stock shots. Underneath the images and the pleasant voice-over, the most spectacular music can be heard. The corporate film offers a nice explanation of what TenCate Geosynthetics does and means for the world.
TenCate Geosynthetics Corporate film in pictures
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"With our specialized knowledge, down-to-earth approach and creative problem-solving ability, we always go for maximum customer value and work to build lasting relationships with our clients."
Ton Kuper
CEO, C4Real
"With our specialized knowledge, down-to-earth approach and creative problem-solving ability, we always go for maximum customer value and work to build lasting relationships with our clients."
Ton Kuper
CEO, C4Real
"With our specialized knowledge, down-to-earth approach and creative problem-solving ability, we always go for maximum customer value and work to build lasting relationships with our clients."
Ton Kuper
CEO, C4Real
Want to improve your business performance? We are here for you.
Do you have a question, want to know more about our approach or want more information about a specific challenge? Don't hesitate and feel free to contact us. We look forward to helping you further.
Want to improve your business performance? We are here for you.
Do you have a question, want to know more about our approach or want more information about a specific challenge? Don't hesitate and feel free to contact us. We look forward to helping you further.
Want to improve your business performance? We are here for you.
Do you have a question, want to know more about our approach or want more information about a specific challenge? Don't hesitate and feel free to contact us. We look forward to helping you further.