3D ANIMATION OF IN-VEHICLE COMMUNICATION SYSTEMS
3D ANIMATION OF IN-VEHICLE COMMUNICATION SYSTEMS
3D ANIMATION OF IN-VEHICLE COMMUNICATION SYSTEMS
A NEW PRODUCT LINE IN 3D ANIMATION
The possibilities and developments in the technical field are moving fast. Even in mission-critical communication expressions such as transportation and defense, the digital revolution is advancing rapidly. When you are driving in a vehicle and need to communicate quickly and clearly and exchange data with people outside the vehicle, it is important that you can understand each other well, that there is no interference or noise on the line and, in addition, be confident that data arrives safely and quickly to the recipient. With SOTAS, part of the French-Dutch radar and communication systems company Thales, these processes are made more efficient and reliable and safety assured. Thales wanted to communicate the added value of its extensive product portfolio with the SOTAS line to the target audience through an impressive visual campaign, without getting too technical.
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Making advanced technology understandable
THE CHALLENGE OF THALES AND C4REAL
Project Manager Rob Assink of C4Real: "We have a lot of experience in translating complicated technological products into understandable visualizations. As a result, we know that you can name and explain all the technical specifications of the audio communication system, but what matters is what problem it solves for the customer: the concrete benefits that the products offer compared to what they are currently using. One of the challenges here was to visualize sound, and to recreate the situation for the customer in such a way that it is appropriate and recognizable. That comes down to the smallest details."
Project Manager Rob Assink of C4Real: "We have a lot of experience in translating complicated technological products into understandable visualizations. As a result, we know that you can name and explain all the technical specifications of the audio communication system, but what matters is what problem it solves for the customer: the concrete benefits that the products offer compared to what they are currently using. One of the challenges here was to visualize sound, and to recreate the situation for the customer in such a way that it is appropriate and recognizable. That comes down to the smallest details."
Project Manager Rob Assink of C4Real: "We have a lot of experience in translating complicated technological products into understandable visualizations. As a result, we know that you can name and explain all the technical specifications of the audio communication system, but what matters is what problem it solves for the customer: the concrete benefits that the products offer compared to what they are currently using. One of the challenges here was to visualize sound, and to recreate the situation for the customer in such a way that it is appropriate and recognizable. That comes down to the smallest details."
The visual solution in pictures
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Do you have a question, want to know more about our approach or want more information about a specific challenge? Don't hesitate and feel free to contact us. We look forward to helping you further.
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"We have found that C4Real is undeniably the right party for us. In fact, I cannot imagine a better collaboration. Their approach ensured that we achieved the desired result!"
Andy Swiebel
Director of Marketing & Business Development, Thales Group
First, zoom out to the larger story
THE PROCESS
Andy Swiebel, Director of Marketing & Business Development at Thales, understands that Thales' market segments are not always easy to grasp quickly. "Our market segments are mostly used to communicating in a different way than through 3D animations. C4Real did a great job of reading up on our domain. We appreciate the combination of personal eagerness to learn that is present in the C4Real team with their already existing expertise. They are definitely not people who just execute what is asked, but help by being critical. We noticed this in the questions they asked us, in order to understand why we wanted something and thus be able to provide us with better advice.
For example, we often wanted to quickly dive into the technology, but they advised us at important moments to first zoom out and take in the bigger story before we would go deeper into it. There are some larger aspects that people also want to know about, such as the benefits that SOTAS offers that are not just about features."
Andy Swiebel, Director of Marketing & Business Development at Thales, understands that Thales' market segments are not always easy to grasp quickly. "Our market segments are mostly used to communicating in a different way than through 3D animations. C4Real did a great job of reading up on our domain. We appreciate the combination of personal eagerness to learn that is present in the C4Real team with their already existing expertise. They are definitely not people who just execute what is asked, but help by being critical. We noticed this in the questions they asked us, in order to understand why we wanted something and thus be able to provide us with better advice.
For example, we often wanted to quickly dive into the technology, but they advised us at important moments to first zoom out and take in the bigger story before we would go deeper into it. There are some larger aspects that people also want to know about, such as the benefits that SOTAS offers that are not just about features."
Andy Swiebel, Director of Marketing & Business Development at Thales, understands that Thales' market segments are not always easy to grasp quickly. "Our market segments are mostly used to communicating in a different way than through 3D animations. C4Real did a great job of reading up on our domain. We appreciate the combination of personal eagerness to learn that is present in the C4Real team with their already existing expertise. They are definitely not people who just execute what is asked, but help by being critical. We noticed this in the questions they asked us, in order to understand why we wanted something and thus be able to provide us with better advice.
For example, we often wanted to quickly dive into the technology, but they advised us at important moments to first zoom out and take in the bigger story before we would go deeper into it. There are some larger aspects that people also want to know about, such as the benefits that SOTAS offers that are not just about features."
Single Source Philosophy
UPDATE
To create as many and as efficiently as possible visual solutions for an integrated campaign, C4Real works from a "single source philosophy," where material can be reused for other forms of content. For the videos, we chose to create a clear 3D environment in which the viewer immediately recognizes himself. In it, we played a scenario that directly exposes SOTAS' solution and distinctiveness. From this, we created a 3D product model library of models and vehicles from which visuals and shorter animations were created. We then deployed these for a visual sales kit with brochures, presentation templates and trade show materials so that all Thales sales professionals worldwide can communicate the same visual story to potential customers.
To create as many and as efficiently as possible visual solutions for an integrated campaign, C4Real works from a "single source philosophy," where material can be reused for other forms of content. For the videos, we chose to create a clear 3D environment in which the viewer immediately recognizes himself. In it, we played a scenario that directly exposes SOTAS' solution and distinctiveness. From this, we created a 3D product model library of models and vehicles from which visuals and shorter animations were created. We then deployed these for a visual sales kit with brochures, presentation templates and trade show materials so that all Thales sales professionals worldwide can communicate the same visual story to potential customers.
To create as many and as efficiently as possible visual solutions for an integrated campaign, C4Real works from a "single source philosophy," where material can be reused for other forms of content. For the videos, we chose to create a clear 3D environment in which the viewer immediately recognizes himself. In it, we played a scenario that directly exposes SOTAS' solution and distinctiveness. From this, we created a 3D product model library of models and vehicles from which visuals and shorter animations were created. We then deployed these for a visual sales kit with brochures, presentation templates and trade show materials so that all Thales sales professionals worldwide can communicate the same visual story to potential customers.
Coherent imaging for all sales departments
IMPACT
Andy Swiebel is pleased with the initial response, "We hear from our international colleagues and customers that people find it a very clear story. Internally, our colleagues also agree and feel that it paints a comprehensive and understandable picture of what value SOTAS delivers to the customer. Not only about the functions, but also about the total value from "non-functionals. We are now sharing the material with our global sales departments, where the new sales kit including these animations will be used as much as possible in customer contact.
We now have real supporting visual material with audio support that helps to explain what SOTAS is and what it offers a customer in terms of benefit. This ensures that every sales professional shares the same story. In addition, it is time consuming to travel all over the world to tell the story, and is a great tool to use in social media campaigns. We can now approach a large group of people with relatively few resources and time. With this, we show interested parties directly the added value of an integrated approach."
Andy Swiebel is pleased with the initial response, "We hear from our international colleagues and customers that people find it a very clear story. Internally, our colleagues also agree and feel that it paints a comprehensive and understandable picture of what value SOTAS delivers to the customer. Not only about the functions, but also about the total value from "non-functionals. We are now sharing the material with our global sales departments, where the new sales kit including these animations will be used as much as possible in customer contact.
We now have real supporting visual material with audio support that helps to explain what SOTAS is and what it offers a customer in terms of benefit. This ensures that every sales professional shares the same story. In addition, it is time consuming to travel all over the world to tell the story, and is a great tool to use in social media campaigns. We can now approach a large group of people with relatively few resources and time. With this, we show interested parties directly the added value of an integrated approach."
Andy Swiebel is pleased with the initial response, "We hear from our international colleagues and customers that people find it a very clear story. Internally, our colleagues also agree and feel that it paints a comprehensive and understandable picture of what value SOTAS delivers to the customer. Not only about the functions, but also about the total value from "non-functionals. We are now sharing the material with our global sales departments, where the new sales kit including these animations will be used as much as possible in customer contact.
We now have real supporting visual material with audio support that helps to explain what SOTAS is and what it offers a customer in terms of benefit. This ensures that every sales professional shares the same story. In addition, it is time consuming to travel all over the world to tell the story, and is a great tool to use in social media campaigns. We can now approach a large group of people with relatively few resources and time. With this, we show interested parties directly the added value of an integrated approach."
Award Winning case
For this production, Thales and C4Real jointly won a gold MarCom Award; an international creative competition that recognizes outstanding achievements by marketing and communication professionals. From the many entries from around the world, the MarCom Awards jury rewarded the visual collaboration of C4Real and Thales within the SOTAS campaign with the MarCom Award in the "Strategic Communication Campaign" category.
Award Winning case
For this production, Thales and C4Real jointly won a gold MarCom Award; an international creative competition that recognizes outstanding achievements by marketing and communication professionals. From the many entries from around the world, the MarCom Awards jury rewarded the visual collaboration of C4Real and Thales within the SOTAS campaign with the MarCom Award in the "Strategic Communication Campaign" category.
Visual impressions of Thales SOTAS
"With our specialized knowledge, down-to-earth approach and creative problem-solving ability, we always go for maximum customer value and work to build lasting relationships with our clients."
Ton Kuper
CEO, C4Real
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"With our specialized knowledge, down-to-earth approach and creative problem-solving ability, we always go for maximum customer value and work to build lasting relationships with our clients."
Ton Kuper
CEO, C4Real
Free consultation
"With our specialized knowledge, down-to-earth approach and creative problem-solving ability, we always go for maximum customer value and work to build lasting relationships with our clients."
Ton Kuper
CEO, C4Real
Free consultation
Do you have a complex issue you want to clarify? We are here for you.
Do you have a question, want to know more about our approach or want more information about a specific challenge? Don't hesitate and feel free to contact us. We look forward to helping you further.
Get in touch
Do you have a complex issue you want to clarify? We are here for you.
Do you have a question, want to know more about our approach or want more information about a specific challenge? Don't hesitate and feel free to contact us. We look forward to helping you further.
Get in touch
Do you have a complex issue you want to clarify? We are here for you.
Do you have a question, want to know more about our approach or want more information about a specific challenge? Don't hesitate and feel free to contact us. We look forward to helping you further.