C4Real C4REAL HELPING NOURYON CHEMIE TO EXIST
C4Real C4REAL HELPING NOURYON CHEMIE TO EXIST
C4Real C4REAL HELPING NOURYON CHEMIE TO EXIST
OPTIMIZE PROCESSES THROUGH SUCCESSFUL COLLABORATION
Communicating complicated material clearly to different target groups is not always easy. They know all about that at Nouryon (formerly AkzoNobel). For years, C4Real therefore helps them explain chemistry in general and the products of Nouryon in particular. All with the aim of comprehensibility and process optimization, both internally and externally.
Visualizing at the molecular level
Nouryon's customers often use the company's chemicals as ingredients for their own products. This is why their composition and added value is so important. This is where the power of visualization comes in handy, says Haimo Tonnaer of Nouryon: "We use the knowledge of C4Real to translate the company's critical products into images and really bring it to life. We do that with animations and virtual reality, because it allows us to give real insight into why our products are so good and how the process works. Very concretely, we show everything at the molecular level."
Nouryon's customers often use the company's chemicals as ingredients for their own products. This is why their composition and added value is so important. This is where the power of visualization comes in handy, says Haimo Tonnaer of Nouryon: "We use the knowledge of C4Real to translate the company's critical products into images and really bring it to life. We do that with animations and virtual reality, because it allows us to give real insight into why our products are so good and how the process works. Very concretely, we show everything at the molecular level."
Nouryon's customers often use the company's chemicals as ingredients for their own products. This is why their composition and added value is so important. This is where the power of visualization comes in handy, says Haimo Tonnaer of Nouryon: "We use the knowledge of C4Real to translate the company's critical products into images and really bring it to life. We do that with animations and virtual reality, because it allows us to give real insight into why our products are so good and how the process works. Very concretely, we show everything at the molecular level."
The visual solution in pictures
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"C4Real knows better than anyone how to translate complicated subject matter into visual language. They are my favorite partner! They ask the right questions, do research and thus ensure the best end result. The quality is always top notch."
"C4Real knows better than anyone how to translate complicated subject matter into visual language. They are my favorite partner! They ask the right questions, do research and thus ensure the best end result. The quality is always top notch."
Haimo Tonnaer
Digital Customer Experience Manager, Nouryon
Visualization for greater safety
Many of the products Nouryon sells are hazardous materials. C4Real has made a significant contribution to safety awareness, Tonnaer says: "How our customers' employees can work safely with our products, we visualized that perfectly in a 3D animation and later also in a VR training we offer our customers. The first reaction we get from our customers to this visual content is usually "wow, that's really professional. After all, we can show them what happens inside a tank, things that normally remain invisible. The second reaction is often 'I've never seen anything like that'. We are proud of that, that we are a forerunner in the chemical industry in the field of visualization and VR training."
The processes of Nouryon's customers are optimized in this way. But the visual vision is also bearing fruit internally at Nouryon when it comes to better cooperation and preventing miscommunication.
Many of the products Nouryon sells are hazardous materials. C4Real has made a significant contribution to safety awareness, Tonnaer says: "How our customers' employees can work safely with our products, we visualized that perfectly in a 3D animation and later also in a VR training we offer our customers. The first reaction we get from our customers to this visual content is usually "wow, that's really professional. After all, we can show them what happens inside a tank, things that normally remain invisible. The second reaction is often 'I've never seen anything like that'. We are proud of that, that we are a forerunner in the chemical industry in the field of visualization and VR training."
The processes of Nouryon's customers are optimized in this way. But the visual vision is also bearing fruit internally at Nouryon when it comes to better cooperation and preventing miscommunication.
Many of the products Nouryon sells are hazardous materials. C4Real has made a significant contribution to safety awareness, Tonnaer says: "How our customers' employees can work safely with our products, we visualized that perfectly in a 3D animation and later also in a VR training we offer our customers. The first reaction we get from our customers to this visual content is usually "wow, that's really professional. After all, we can show them what happens inside a tank, things that normally remain invisible. The second reaction is often 'I've never seen anything like that'. We are proud of that, that we are a forerunner in the chemical industry in the field of visualization and VR training."
The processes of Nouryon's customers are optimized in this way. But the visual vision is also bearing fruit internally at Nouryon when it comes to better cooperation and preventing miscommunication.
Content for all channels
A major benefit of all the visualizations C4Real creates for Nouryon is that they provide clarification and consistency in information delivery. Moreover, they are used on all of the company's media channels. Tonnaer: "The first animations we made together, we used only for purchasing managers. But after a few years, we saw that these videos had achieved more than 50,000 views on YouTube. We also noticed it at the client's table, because they were excited by the animation they had already seen online. Moreover, technical staff asked if they could use the visualizations for training purposes. So you see that visual content thinking is now embedded throughout our organization. And the return on investment is very high because of the good results we are achieving with it."
A major benefit of all the visualizations C4Real creates for Nouryon is that they provide clarification and consistency in information delivery. Moreover, they are used on all of the company's media channels. Tonnaer: "The first animations we made together, we used only for purchasing managers. But after a few years, we saw that these videos had achieved more than 50,000 views on YouTube. We also noticed it at the client's table, because they were excited by the animation they had already seen online. Moreover, technical staff asked if they could use the visualizations for training purposes. So you see that visual content thinking is now embedded throughout our organization. And the return on investment is very high because of the good results we are achieving with it."
A major benefit of all the visualizations C4Real creates for Nouryon is that they provide clarification and consistency in information delivery. Moreover, they are used on all of the company's media channels. Tonnaer: "The first animations we made together, we used only for purchasing managers. But after a few years, we saw that these videos had achieved more than 50,000 views on YouTube. We also noticed it at the client's table, because they were excited by the animation they had already seen online. Moreover, technical staff asked if they could use the visualizations for training purposes. So you see that visual content thinking is now embedded throughout our organization. And the return on investment is very high because of the good results we are achieving with it."
Nouryon chemistry explanation in pictures
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"With our specialized knowledge, down-to-earth approach and creative problem-solving ability, we always go for maximum customer value and work to build lasting relationships with our clients."
Ton Kuper
CEO, C4Real
"With our specialized knowledge, down-to-earth approach and creative problem-solving ability, we always go for maximum customer value and work to build lasting relationships with our clients."
Ton Kuper
CEO, C4Real
"With our specialized knowledge, down-to-earth approach and creative problem-solving ability, we always go for maximum customer value and work to build lasting relationships with our clients."
Ton Kuper
CEO, C4Real
Want to improve your business performance? We are here for you.
Do you have a question, want to know more about our approach or want more information about a specific challenge? Don't hesitate and feel free to contact us. We look forward to helping you further.
Want to improve your business performance? We are here for you.
Do you have a question, want to know more about our approach or want more information about a specific challenge? Don't hesitate and feel free to contact us. We look forward to helping you further.
Want to improve your business performance? We are here for you.
Do you have a question, want to know more about our approach or want more information about a specific challenge? Don't hesitate and feel free to contact us. We look forward to helping you further.