INCREASE AWARENESS
INCREASE AWARENESS
INCREASE AWARENESS
INCREASE AWARENESS
OOMT is the development fund of the mobility industry, consisting of 80,000 employees and 12,000 employers. They support the industry with coaching, research, events and career advice with the goal of taking the industry to the next level.
The emergence of electric vehicles has significant impact on car companies; it requires not only less maintenance, but also new knowledge. Many car companies find it difficult to deal with these changes. OOMT was looking for an appealing tool to create awareness and provide support.
For this beautiful challenge, we developed a highly realistic VR experience: an interactive, virtual environment of the garage of the future. VR, 3D animation, 2D animation, audio design and storytelling come together uniquely. The tool to give the garage owner insight into the future and a first step towards transformation.
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Electrification in the mobility industry
THE QUESTION
While car companies currently still focus primarily on internal combustion engines, a big change is on the horizon. Electric vehicles are the future, but car companies are not yet making this topic a priority. OOMT wants to make them aware of the upcoming changes and its impact on their companies.
''Our target group sometimes finds it difficult to make serious topics discussable. Therefore, we were looking for a tool that immediately arouses interest and can be a reason to start a conversation,'' says Ellen Hiep, communications consultant for OOMT.
The cooperation between OOMT, Richtingmakers and C4Real formed a powerful triangular relationship. OOMT brought the content, Richtingmakers directed the campaign and C4Real developed the thoughtful concept of the VR experience. Ellen: ''A collaboration between different specialists, each in their own strength.''
While car companies currently still focus primarily on internal combustion engines, a big change is on the horizon. Electric vehicles are the future, but car companies are not yet making this topic a priority. OOMT wants to make them aware of the upcoming changes and its impact on their companies.
''Our target group sometimes finds it difficult to make serious topics discussable. Therefore, we were looking for a tool that immediately arouses interest and can be a reason to start a conversation,'' says Ellen Hiep, communications consultant for OOMT.
The cooperation between OOMT, Richtingmakers and C4Real formed a powerful triangular relationship. OOMT brought the content, Richtingmakers directed the campaign and C4Real developed the thoughtful concept of the VR experience. Ellen: ''A collaboration between different specialists, each in their own strength.''
While car companies currently still focus primarily on internal combustion engines, a big change is on the horizon. Electric vehicles are the future, but car companies are not yet making this topic a priority. OOMT wants to make them aware of the upcoming changes and its impact on their companies.
''Our target group sometimes finds it difficult to make serious topics discussable. Therefore, we were looking for a tool that immediately arouses interest and can be a reason to start a conversation,'' says Ellen Hiep, communications consultant for OOMT.
The cooperation between OOMT, Richtingmakers and C4Real formed a powerful triangular relationship. OOMT brought the content, Richtingmakers directed the campaign and C4Real developed the thoughtful concept of the VR experience. Ellen: ''A collaboration between different specialists, each in their own strength.''
Check out the virtual experience of OOMT
Do you also want to be visually successful?
Do you have a question, want to know more about our approach or want more information about a specific challenge? Don't hesitate and feel free to contact us. We look forward to helping you further.
Free Consultation
Free Consultation
"Thanks to C4Real, we were able to turn something as abstract as "the future of the automotive industry" into a fantastic solution with concrete results. Including a shift in awareness in our industry."
Ellen Hiep
Communications consultant, OOMT
A look to the future
THE SOLUTION
The VR experience takes you to four different car companies, from traditional, non-electric to completely future-proof. It feels like you have actually entered this new reality. Thanks to the VR experience, garage owners and employees see the future of the industry and discover what steps they can take to get there. From working safely with electric cars, hiring an EV specialist, tools delivered by drones and 3D printers in the warehouse.
"The VR experience gives a concrete picture of what a future can look like. It generates enthusiasm among the target group and leads to good conversations about transformation. Exactly what we wanted,'' said Ellen.
The VR experience takes you to four different car companies, from traditional, non-electric to completely future-proof. It feels like you have actually entered this new reality. Thanks to the VR experience, garage owners and employees see the future of the industry and discover what steps they can take to get there. From working safely with electric cars, hiring an EV specialist, tools delivered by drones and 3D printers in the warehouse.
"The VR experience gives a concrete picture of what a future can look like. It generates enthusiasm among the target group and leads to good conversations about transformation. Exactly what we wanted,'' said Ellen.
The VR experience takes you to four different car companies, from traditional, non-electric to completely future-proof. It feels like you have actually entered this new reality. Thanks to the VR experience, garage owners and employees see the future of the industry and discover what steps they can take to get there. From working safely with electric cars, hiring an EV specialist, tools delivered by drones and 3D printers in the warehouse.
"The VR experience gives a concrete picture of what a future can look like. It generates enthusiasm among the target group and leads to good conversations about transformation. Exactly what we wanted,'' said Ellen.
The power of technologies
OUR EXPERTISE
In the VR experience, Virtual Reality, 3D animation, 2D animation, storytelling and audio blend seamlessly. All these elements come together in the unique environment and create a realistic image that not only fits the subject matter, but also the target audience.
''C4Real understands how to unite our ideas strategically and conceptually. They have an eye for detail and provide a critical conversation. As a result, our ideas fall into place.''
In the VR experience, Virtual Reality, 3D animation, 2D animation, storytelling and audio blend seamlessly. All these elements come together in the unique environment and create a realistic image that not only fits the subject matter, but also the target audience.
''C4Real understands how to unite our ideas strategically and conceptually. They have an eye for detail and provide a critical conversation. As a result, our ideas fall into place.''
In the VR experience, Virtual Reality, 3D animation, 2D animation, storytelling and audio blend seamlessly. All these elements come together in the unique environment and create a realistic image that not only fits the subject matter, but also the target audience.
''C4Real understands how to unite our ideas strategically and conceptually. They have an eye for detail and provide a critical conversation. As a result, our ideas fall into place.''
Enthusiasm among the target audience
THE END RESULT
OOMT advisors are now visiting car companies with VR glasses to demonstrate the impressive VR experience. Sometimes this is individual with just the employer, and in other cases there are group sessions. The result? Concrete conversations about the possibilities for transformation.
With their 'OOMT on the road' campaign, they have already visited 1,700 car companies to draw attention to the VR experience. The car companies are very enthusiastic and are aware of the changes coming. Ellen: ''By reaching the target group at this level, we see that people in the industry are getting moving. Employers and employees are having conversations with each other about the future coming changes, and that was exactly our goal.''
OOMT advisors are now visiting car companies with VR glasses to demonstrate the impressive VR experience. Sometimes this is individual with just the employer, and in other cases there are group sessions. The result? Concrete conversations about the possibilities for transformation.
With their 'OOMT on the road' campaign, they have already visited 1,700 car companies to draw attention to the VR experience. The car companies are very enthusiastic and are aware of the changes coming. Ellen: ''By reaching the target group at this level, we see that people in the industry are getting moving. Employers and employees are having conversations with each other about the future coming changes, and that was exactly our goal.''
OOMT advisors are now visiting car companies with VR glasses to demonstrate the impressive VR experience. Sometimes this is individual with just the employer, and in other cases there are group sessions. The result? Concrete conversations about the possibilities for transformation.
With their 'OOMT on the road' campaign, they have already visited 1,700 car companies to draw attention to the VR experience. The car companies are very enthusiastic and are aware of the changes coming. Ellen: ''By reaching the target group at this level, we see that people in the industry are getting moving. Employers and employees are having conversations with each other about the future coming changes, and that was exactly our goal.''
Visual impressions of OOMT
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"With our specialized knowledge, down-to-earth approach and creative problem-solving ability, we always go for maximum customer value and work to build lasting relationships with our clients."
Ton Kuper
CEO, C4Real
Free consultation
"With our specialized knowledge, down-to-earth approach and creative problem-solving ability, we always go for maximum customer value and work to build lasting relationships with our clients."
Ton Kuper
CEO, C4Real
Free consultation
"With our specialized knowledge, down-to-earth approach and creative problem-solving ability, we always go for maximum customer value and work to build lasting relationships with our clients."
Ton Kuper
CEO, C4Real
Free consultation
Do you have a complex issue you want to clarify? We are here for you.
Do you have a question, want to know more about our approach or want more information about a specific challenge? Don't hesitate and feel free to contact us. We look forward to helping you further.
Get in touch
Do you have a complex issue you want to clarify? We are here for you.
Do you have a question, want to know more about our approach or want more information about a specific challenge? Don't hesitate and feel free to contact us. We look forward to helping you further.
Get in touch
Do you have a complex issue you want to clarify? We are here for you.
Do you have a question, want to know more about our approach or want more information about a specific challenge? Don't hesitate and feel free to contact us. We look forward to helping you further.