Use Case
From product to lifelike 3D visualization
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C4Real developed a complete 3D ecosystem for Edel Grass that allows products to be presented realistically and interactively. Photography has largely been replaced, saving time and costs. Customers can explore products in different contexts, which accelerates decision-making and enhances the brand experience.
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Success Story
"The visualisations add immediate value; we can quickly and convincingly showcase our products to customers worldwide. With the digital product portfolio, we transition effortlessly from renders to animation. The collaboration with the team is smooth and professional."
THE QUESTION
Edel Grass develops high-quality artificial grass systems worldwide for sports fields, landscaping projects, and multifunctional outdoor spaces. Their products are technically advanced, consist of various layers and structures, and can be custom-made for a wide range of applications. Traditional product photography did not convincingly convey this complexity: variations in color, structure, applications, and scale were difficult to present visually in a uniform and attractive manner. Additionally, the sales team wanted to be able to better persuade the customer before a physical sample or field was present.
THE SOLUTION
To present the technical complexity and versatility of Edelgrass' grass products in a convincing manner, C4Real developed a complete set of 3D product visualisations. By utilising the technical designs and material data, the products could come to life in stunningly realistic imagery. Where photography was often limited to a specific application or colour variant, this 3D approach offered the ability to showcase all variants and applications consistently and to a high standard.
The visualisations became not only a visual business card for the website, brochures, social media, and pitch presentations, but also a practical tool for the sales team. Suddenly, sports fields, landscaping projects, or lifestyle applications could be easily displayed without the need for new photography each time. Even before a project was actually realised, customers could gain a realistic view of the end result. Furthermore, the visualisations helped clarify the technical differences between products, which was of great value for the training and onboarding of new employees internally.
THE FINAL RESULT
Thanks to the 3D visualisations, Edelgrass now has a consistent visual identity that is reflected across all communication channels. Sales can respond more quickly and effectively to customer inquiries, as prospects already get a realistic view of the products without a physical sample present. The time-to-market has been significantly shortened and the costs for photography and production of demonstration materials have decreased, without losing the appeal of the visuals.
Today, the 3D visualisations form a core part of Edelgrass's commercial content. They support the brand at every stage of the customer journey — from online presentations to quotes and trade show displays — and clearly and persuasively demonstrate the technical added value of the products, both nationally and internationally.
The specialist in high-quality visualizations
Your visualization specialist
Reliable partner
relieving in the entire process
proven track record
sparring partner for complex challenges
award-winning agency
Do you have a complex proposition that needs to be explained clearly? Or an ambitious product or project that should make an impact on your target audience? At C4Real, we make it visually understandable and unforgettable. With over 17 years of experience, we assist you from strategy and concept to creation and implementation, ensuring that your story stands out, resonates, and delivers results.
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