EXPLANATION ANIMATION SUSTAINABLE FABRICS

EXPLANATION ANIMATION SUSTAINABLE FABRICS

EXPLANATION ANIMATION SUSTAINABLE FABRICS

CUSTOMER

TENCATE PROTECTIVE FABRICS


SERVICES

EXPLANATION ANIMATION
INSTRUCTIONAL VIDEO

CUSTOMER

TENCATE PROTECTIVE FABRICS


SERVICES

EXPLANATION ANIMATION
INSTRUCTIONAL VIDEO

CUSTOMER

TENCATE PROTECTIVE FABRICS


SERVICES

EXPLANATION ANIMATION
INSTRUCTIONAL VIDEO

THE CHALLENGE: EXPLAINING SUSTAINABILITY TISSUES SIMPLY

Explaining the sustainable nature of Tecawork Ecogreen fabrics in as simple and understandable a way as possible was the challenge given to C4Real. Ten Cate Protective Fabrics, which once began as a textile company in Nijverdal, also focuses on the production of sustainable fabrics for workwear. In plain language, Ten Cate Protective Fabrics makes fabrics from plastic and sustainable wood. These combined fabrics are then sent to its customers as fabrics for making work clothing. Clothing for car mechanics, fire fighters and health care personnel, among others. With the durability and quality label of Ten Cate Protective Fabrics. But how do you explain the sustainable nature of these fabrics simply and clearly to the target group? C4Real received this question and came up with the solution: a 2D explanation animation.

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How do you explain a complex story intelligibly?

THE SOLUTION: 2D EXPLANATION ANIMATIONS!

Imagine this: you want to explain a broad and complex story. But there are so many elements and details that a "simple" explanation is almost unthinkable. What UPSs are relevant to this concept and how are we going to build the story? C4Real came up with the solution in a form of a 2D explainer animation. A 2D explainer animation offers the possibility to present a complex story clearly in image and sound with more limited budgets.

Imagine this: you want to explain a broad and complex story. But there are so many elements and details that a "simple" explanation is almost unthinkable. What UPSs are relevant to this concept and how are we going to build the story? C4Real came up with the solution in a form of a 2D explainer animation. A 2D explainer animation offers the possibility to present a complex story clearly in image and sound with more limited budgets.

Imagine this: you want to explain a broad and complex story. But there are so many elements and details that a "simple" explanation is almost unthinkable. What UPSs are relevant to this concept and how are we going to build the story? C4Real came up with the solution in a form of a 2D explainer animation. A 2D explainer animation offers the possibility to present a complex story clearly in image and sound with more limited budgets.

The visual solution in pictures

Ask, consult and spar!

THE PROCESS

When C4Real got this case on their plate, they first decided to jointly write out the entire production process. In what steps is sustainability involved? How can this be represented? At the start of the concept phase, the story was still far too broad. It had to be transformed into a short, clear and logical story.

C4Real went to work by working out scripts, storyboards, styleframes and above all a lot of questions, consultations and sparring with the client. In a pleasant, constructive way, all lines were eventually merged into a powerful final product!

When C4Real got this case on their plate, they first decided to jointly write out the entire production process. In what steps is sustainability involved? How can this be represented? At the start of the concept phase, the story was still far too broad. It had to be transformed into a short, clear and logical story.

C4Real went to work by working out scripts, storyboards, styleframes and above all a lot of questions, consultations and sparring with the client. In a pleasant, constructive way, all lines were eventually merged into a powerful final product!

When C4Real got this case on their plate, they first decided to jointly write out the entire production process. In what steps is sustainability involved? How can this be represented? At the start of the concept phase, the story was still far too broad. It had to be transformed into a short, clear and logical story.

C4Real went to work by working out scripts, storyboards, styleframes and above all a lot of questions, consultations and sparring with the client. In a pleasant, constructive way, all lines were eventually merged into a powerful final product!

The added value of a 2D explanation animation

THE END RESULT

The end result is impressive. The animation is one big continuous flow that simply and clearly explains the sustainable life cycle nature of Tecawork Ecogreen's combined fabrics. The camera walks with you from the beginning to the end of the story. In the animation extra attention has been paid to the visual transitions and the use of moving icons from the Ten Cate icon library with which the USPs are indicated. The whole thing features a specially composed loops audio line to give it something extra and unique. In addition, the 2D explanation animation was produced in 5 different languages (Dutch, English, German, French and Polish) with voice-overs in these languages.

The end result is impressive. The animation is one big continuous flow that simply and clearly explains the sustainable life cycle nature of Tecawork Ecogreen's combined fabrics. The camera walks with you from the beginning to the end of the story. In the animation extra attention has been paid to the visual transitions and the use of moving icons from the Ten Cate icon library with which the USPs are indicated. The whole thing features a specially composed loops audio line to give it something extra and unique. In addition, the 2D explanation animation was produced in 5 different languages (Dutch, English, German, French and Polish) with voice-overs in these languages.

The end result is impressive. The animation is one big continuous flow that simply and clearly explains the sustainable life cycle nature of Tecawork Ecogreen's combined fabrics. The camera walks with you from the beginning to the end of the story. In the animation extra attention has been paid to the visual transitions and the use of moving icons from the Ten Cate icon library with which the USPs are indicated. The whole thing features a specially composed loops audio line to give it something extra and unique. In addition, the 2D explanation animation was produced in 5 different languages (Dutch, English, German, French and Polish) with voice-overs in these languages.

A successful 2D explanation animation in pictures

Visual impressions of Plus Ultra Amsterdam

Visual impressions of Plus Ultra Amsterdam

Do you have a question or challenge?
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Do you have a question or challenge? Share your story

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or challenge?
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