TOP LEVEL ARTIFICIAL TURF
TOP LEVEL ARTIFICIAL TURF
TOP LEVEL ARTIFICIAL TURF
PRODUCT INTRODUCTION OF AN INTEGRATED SPORTS FIELD
GreenFields is a manufacturer of artificial turf sports field systems, used around the world for sports such as American football, field hockey, soccer and baseball. Atlanta-based GreenFields USA asked C4Real to help think about the product communication for its new system: the MX3 star. A product in which top layer, intermediate layer, foundation and drainage are offered as an integrated system.
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From customer journey to strategy
To best map the customer journey of the target group, C4Real deployed several applications. For example, we figured out how to provide the target group with the right information at the right time. Based on this, we developed a visual content strategy for GreenFields, which was rolled out to various elaborations for different customer and prospect needs.
To best map the customer journey of the target group, C4Real deployed several applications. For example, we figured out how to provide the target group with the right information at the right time. Based on this, we developed a visual content strategy for GreenFields, which was rolled out to various elaborations for different customer and prospect needs.
To best map the customer journey of the target group, C4Real deployed several applications. For example, we figured out how to provide the target group with the right information at the right time. Based on this, we developed a visual content strategy for GreenFields, which was rolled out to various elaborations for different customer and prospect needs.
Greenfields Artificial Grass at top level in picture
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Allowing target audience to discover
The first elaboration was a short promotional film, done in animation, presenting the new system. From that, we then created 3D stills that were used on the website and in offline communications such as in brochures, banners and trade show materials. In this way, the same atmosphere and product identity was retained throughout, ensuring greater recognition. We also developed a product explorer, which allows interested parties to view the field from different angles in 3D and click on the different layers of the field. This way they discover what each layer does and what its role is in the overall system.
The approach we developed for Greenfields USA struck a chord, as there was an opportunity for the different target groups and their needs to see exactly what the sports system can do and how it differs from other solutions in the market. A nice transition from just static product information to an interactive and visual approach.
The first elaboration was a short promotional film, done in animation, presenting the new system. From that, we then created 3D stills that were used on the website and in offline communications such as in brochures, banners and trade show materials. In this way, the same atmosphere and product identity was retained throughout, ensuring greater recognition. We also developed a product explorer, which allows interested parties to view the field from different angles in 3D and click on the different layers of the field. This way they discover what each layer does and what its role is in the overall system.
The approach we developed for Greenfields USA struck a chord, as there was an opportunity for the different target groups and their needs to see exactly what the sports system can do and how it differs from other solutions in the market. A nice transition from just static product information to an interactive and visual approach.
The first elaboration was a short promotional film, done in animation, presenting the new system. From that, we then created 3D stills that were used on the website and in offline communications such as in brochures, banners and trade show materials. In this way, the same atmosphere and product identity was retained throughout, ensuring greater recognition. We also developed a product explorer, which allows interested parties to view the field from different angles in 3D and click on the different layers of the field. This way they discover what each layer does and what its role is in the overall system.
The approach we developed for Greenfields USA struck a chord, as there was an opportunity for the different target groups and their needs to see exactly what the sports system can do and how it differs from other solutions in the market. A nice transition from just static product information to an interactive and visual approach.
Greenfields Artificial Grass at top level in picture
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"With our specialized knowledge, down-to-earth approach and creative problem-solving ability, we always go for maximum customer value and work to build lasting relationships with our clients."
Ton Kuper
CEO, C4Real
Free consultation
"With our specialized knowledge, down-to-earth approach and creative problem-solving ability, we always go for maximum customer value and work to build lasting relationships with our clients."
Ton Kuper
CEO, C4Real
Free consultation
"With our specialized knowledge, down-to-earth approach and creative problem-solving ability, we always go for maximum customer value and work to build lasting relationships with our clients."
Ton Kuper
CEO, C4Real
Free consultation
Do you have a complex issue you want to clarify? We are here for you.
Do you have a question, want to know more about our approach or want more information about a specific challenge? Don't hesitate and feel free to contact us. We look forward to helping you further.
Get in touch
Do you have a complex issue you want to clarify? We are here for you.
Do you have a question, want to know more about our approach or want more information about a specific challenge? Don't hesitate and feel free to contact us. We look forward to helping you further.
Get in touch
Do you have a complex issue you want to clarify? We are here for you.
Do you have a question, want to know more about our approach or want more information about a specific challenge? Don't hesitate and feel free to contact us. We look forward to helping you further.