PENTAIR BREW ASSIST INNOVATION VISUALIZED
PENTAIR BREW ASSIST INNOVATION VISUALIZED
PENTAIR BREW ASSIST INNOVATION VISUALIZED
THE STRATEGIC ISSUE
A brewer naturally wants to set up his brewing process as lean as possible. Pentair's new innovative application "Brew Assist" brings together all the data from the machines in the brewing process. This allows the brewer to view all data from the process and steer on what can be improved. Pentair wanted to introduce Brew Assist to its target audience in an activating way and asked C4Real to help them by creating a visually catchy presentation.
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Making data visible
In short, the product is about data and people: with Brew Assist, Pentair makes data visible so brewers can work more efficiently. The fact that Brew Assist plays an important role for people had to be highlighted in the video. In the concept phase, we chose a video with film and 3D animation to present the message in the best possible way. Part of the concept was to film people in the brewery. But then corona broke out, filming on location became impossible and we had to choose another technique. We decided to work with 2D character animation. This was the best solution to still get the human character in the video.
In short, the product is about data and people: with Brew Assist, Pentair makes data visible so brewers can work more efficiently. The fact that Brew Assist plays an important role for people had to be highlighted in the video. In the concept phase, we chose a video with film and 3D animation to present the message in the best possible way. Part of the concept was to film people in the brewery. But then corona broke out, filming on location became impossible and we had to choose another technique. We decided to work with 2D character animation. This was the best solution to still get the human character in the video.
In short, the product is about data and people: with Brew Assist, Pentair makes data visible so brewers can work more efficiently. The fact that Brew Assist plays an important role for people had to be highlighted in the video. In the concept phase, we chose a video with film and 3D animation to present the message in the best possible way. Part of the concept was to film people in the brewery. But then corona broke out, filming on location became impossible and we had to choose another technique. We decided to work with 2D character animation. This was the best solution to still get the human character in the video.
The visual solution in pictures
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"C4Real is our visual partner and helps us with all kinds of 3D visualizations and applications. We deploy it on all our channels where trade shows and our website are spearheads. The cooperation is very pleasant and I look forward to a bright future."
Martin Wagner
Content Marketing Manager, Pentair
Corona forced a quick switchover
"A beautiful educational video in which the emotions of people working with Brew Assist in the brewery would be visibly expressed. That was what we thought we were going to make, but we had to change it last minute and do it differently," said Martin Wagner, content marketing manager (external) at Pentair. Corona forced us to choose a different technique, because Brew Assist would go "live" though. By choosing 2D characters, we were still able to bring back that human aspect. We combined that with a 3D world in a blueprint style that we often use in Pentair videos.
"A beautiful educational video in which the emotions of people working with Brew Assist in the brewery would be visibly expressed. That was what we thought we were going to make, but we had to change it last minute and do it differently," said Martin Wagner, content marketing manager (external) at Pentair. Corona forced us to choose a different technique, because Brew Assist would go "live" though. By choosing 2D characters, we were still able to bring back that human aspect. We combined that with a 3D world in a blueprint style that we often use in Pentair videos.
"A beautiful educational video in which the emotions of people working with Brew Assist in the brewery would be visibly expressed. That was what we thought we were going to make, but we had to change it last minute and do it differently," said Martin Wagner, content marketing manager (external) at Pentair. Corona forced us to choose a different technique, because Brew Assist would go "live" though. By choosing 2D characters, we were still able to bring back that human aspect. We combined that with a 3D world in a blueprint style that we often use in Pentair videos.
Essence and distinctive aspect in view
Brew Assist turned out to be a technical story that we needed to translate into benefits for an end user. By listening carefully to techies for the technology and then to marketing for understanding that end user, we came up with a concept. Whereas the customer often reasons from the product or solution, we look from the outside in. We filter out what really matters: we capture the essence of the story and the distinctive aspect of the product or solution. Martin Wagner: "When it comes to developing a good and understandable story about a complex product, we always turn to C4Real."
Brew Assist turned out to be a technical story that we needed to translate into benefits for an end user. By listening carefully to techies for the technology and then to marketing for understanding that end user, we came up with a concept. Whereas the customer often reasons from the product or solution, we look from the outside in. We filter out what really matters: we capture the essence of the story and the distinctive aspect of the product or solution. Martin Wagner: "When it comes to developing a good and understandable story about a complex product, we always turn to C4Real."
Brew Assist turned out to be a technical story that we needed to translate into benefits for an end user. By listening carefully to techies for the technology and then to marketing for understanding that end user, we came up with a concept. Whereas the customer often reasons from the product or solution, we look from the outside in. We filter out what really matters: we capture the essence of the story and the distinctive aspect of the product or solution. Martin Wagner: "When it comes to developing a good and understandable story about a complex product, we always turn to C4Real."
Short teasers and stills for marketing purposes
In addition to the full video, we also made short teasers for social media, among other things. In these, we very briefly, in 30 seconds, showcase problem issues. This content comes from the full video and so we reused animations for shorter content. In addition, we always provide 8K stills as well. These stills can be used for brochure material or trade shows, for example. This ensures that, in this case for Brew Assist, they have recognition in all communication pieces.
In addition to the full video, we also made short teasers for social media, among other things. In these, we very briefly, in 30 seconds, showcase problem issues. This content comes from the full video and so we reused animations for shorter content. In addition, we always provide 8K stills as well. These stills can be used for brochure material or trade shows, for example. This ensures that, in this case for Brew Assist, they have recognition in all communication pieces.
In addition to the full video, we also made short teasers for social media, among other things. In these, we very briefly, in 30 seconds, showcase problem issues. This content comes from the full video and so we reused animations for shorter content. In addition, we always provide 8K stills as well. These stills can be used for brochure material or trade shows, for example. This ensures that, in this case for Brew Assist, they have recognition in all communication pieces.
Long-term partnership
For Pentair, we already made a whole range of videos. For example, we also developed Pentair World. This is a visual world where all of Pentair's market segments, brands and products come together.
For Pentair, we already made a whole range of videos. For example, we also developed Pentair World. This is a visual world where all of Pentair's market segments, brands and products come together.
For Pentair, we already made a whole range of videos. For example, we also developed Pentair World. This is a visual world where all of Pentair's market segments, brands and products come together.
Reliable partners in project management
MARTIN WAGNER TELLS:
"Rob Assink of C4Real is one of the best project managers when it comes to such marketing projects. He adopts quickly, always follows up on everything during the process, is flexible and works agile. It gives me peace of mind when he manages the project. Then I know that I don't have to chase it myself and that I have a reliable partner who keeps appointments. C4Real also always goes the extra mile when necessary, they have never let us down!"
"Rob Assink of C4Real is one of the best project managers when it comes to such marketing projects. He adopts quickly, always follows up on everything during the process, is flexible and works agile. It gives me peace of mind when he manages the project. Then I know that I don't have to chase it myself and that I have a reliable partner who keeps appointments. C4Real also always goes the extra mile when necessary, they have never let us down!"
"Rob Assink of C4Real is one of the best project managers when it comes to such marketing projects. He adopts quickly, always follows up on everything during the process, is flexible and works agile. It gives me peace of mind when he manages the project. Then I know that I don't have to chase it myself and that I have a reliable partner who keeps appointments. C4Real also always goes the extra mile when necessary, they have never let us down!"
Pentair Brew Assist in pictures
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"With our specialized knowledge, down-to-earth approach and creative problem-solving ability, we always go for maximum customer value and work to build lasting relationships with our clients."
Ton Kuper
CEO, C4Real
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"With our specialized knowledge, down-to-earth approach and creative problem-solving ability, we always go for maximum customer value and work to build lasting relationships with our clients."
Ton Kuper
CEO, C4Real
Free consultation
"With our specialized knowledge, down-to-earth approach and creative problem-solving ability, we always go for maximum customer value and work to build lasting relationships with our clients."
Ton Kuper
CEO, C4Real
Free consultation
Do you have a complex issue you want to clarify? We are here for you.
Do you have a question, want to know more about our approach or want more information about a specific challenge? Don't hesitate and feel free to contact us. We look forward to helping you further.
Get in touch
Do you have a complex issue you want to clarify? We are here for you.
Do you have a question, want to know more about our approach or want more information about a specific challenge? Don't hesitate and feel free to contact us. We look forward to helping you further.
Get in touch
Do you have a complex issue you want to clarify? We are here for you.
Do you have a question, want to know more about our approach or want more information about a specific challenge? Don't hesitate and feel free to contact us. We look forward to helping you further.