INTERACTIVE PRODUCT CATALOG

INTERACTIVE PRODUCT CATALOG

INTERACTIVE PRODUCT CATALOG

CIREX; MANUFACTURER OF 'INVISIBLE' PRODUCTS

When it is said, "a car is made up of many parts," most quickly think of the engine, brakes or steering wheel. What is less quickly thought of are the fuel pump housing, a door locking mechanism or a bridge piece. These parts are "invisible" parts to most of us. CIREX is a manufacturer of these "invisible" parts for engines, transmissions, exhaust systems and chassis. 

To get these products in front of their customers, CIREX was looking for a visual portfolio manager. One that they could easily integrate into their site and other sales tools, with the goal of better informing their customers about their products and generating more leads. Together with advertising agency Twentse Storm, CIREX found the solution in interactive 3D from C4Real.

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All products in view

Something we don't see often gets very little attention. CIREX offers products that are "invisible" to many. So how do they ensure that customers still know what CIREX offers? You can put a big list of product descriptions on a site and hope people will read it, but in practice this does not work. People want clear information quickly or they will give up. CIREX understands that too. That is why they were looking for a way to quickly and clearly demonstrate the importance of, for example, a well-fabricated bridge piece.

Something we don't see often gets very little attention. CIREX offers products that are "invisible" to many. So how do they ensure that customers still know what CIREX offers? You can put a big list of product descriptions on a site and hope people will read it, but in practice this does not work. People want clear information quickly or they will give up. CIREX understands that too. That is why they were looking for a way to quickly and clearly demonstrate the importance of, for example, a well-fabricated bridge piece.

Something we don't see often gets very little attention. CIREX offers products that are "invisible" to many. So how do they ensure that customers still know what CIREX offers? You can put a big list of product descriptions on a site and hope people will read it, but in practice this does not work. People want clear information quickly or they will give up. CIREX understands that too. That is why they were looking for a way to quickly and clearly demonstrate the importance of, for example, a well-fabricated bridge piece.

The visual solution in pictures

Hans van de Meene

Commercial Director

The interactive 3D product explorer allows CIREX to easily and impactfully show potential customers where the steel parts we cast for our customers are used. C4Real is a pleasant and professional partner to work with.

Interactive 3D visualization

Interactive 3D allows CIREX's (potential) customers to look through a car or truck, as it were. It is clear at a glance how CIREX's products are applied. You can zoom in on the various parts. In this way, the 'invisible' parts become part of the greater whole. It becomes clear what the products are for and what applications are possible. With C4Real's 3D product explorer, CIREX not only has a very clear product portfolio, but they immediately show the added value of the products. Another additional advantage is that a (potential) customer now immediately sees what else CIREX offers, increasing the chance that he or she will also purchase other products.

Interactive 3D allows CIREX's (potential) customers to look through a car or truck, as it were. It is clear at a glance how CIREX's products are applied. You can zoom in on the various parts. In this way, the 'invisible' parts become part of the greater whole. It becomes clear what the products are for and what applications are possible. With C4Real's 3D product explorer, CIREX not only has a very clear product portfolio, but they immediately show the added value of the products. Another additional advantage is that a (potential) customer now immediately sees what else CIREX offers, increasing the chance that he or she will also purchase other products.

Interactive 3D allows CIREX's (potential) customers to look through a car or truck, as it were. It is clear at a glance how CIREX's products are applied. You can zoom in on the various parts. In this way, the 'invisible' parts become part of the greater whole. It becomes clear what the products are for and what applications are possible. With C4Real's 3D product explorer, CIREX not only has a very clear product portfolio, but they immediately show the added value of the products. Another additional advantage is that a (potential) customer now immediately sees what else CIREX offers, increasing the chance that he or she will also purchase other products.

CIREX interactive product catalog in pictures

Visual impressions of Plus Ultra Amsterdam

Visual impressions of Plus Ultra Amsterdam

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