C4REAL USES THE HYPEBOX OPTIMALLY
In stores, you generally see few distinctive visual solutions to promote new products in the Retail environment. A combination of spectacular visual content and the Hypebox are changing that. The Hypebox is a transparent touchscreen on which you can display interactive digital content over a physical product, especially for in stores. This makes it a hologram visualization that looks very spectacular. We feel that until now these possibilities have not been used to their full potential. Together with Blast, we therefore created a unique use case for Asics in the Retail sector with the Hypebox. We let the shoe of Asics in all its glory be the hero of the store by visually interacting with the store visitor on the transparent screen.
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Hero content for frontrunners
The visual end result
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Do you have a question, want to know more about our approach or want more information about a specific challenge? Don't hesitate and feel free to contact us. We look forward to helping you further.
''The Return On Investment comes about with the Hypebox in several ways. First of all, you have much higher awareness, which of course is difficult to measure. What is measurable is that you can use the Hypebox in stores to test whether video or interaction is more successful. What works in Retail? That's very valuable.''
Nick ten Berge
Co-owner & Managing Director, Blast
