AN ONLINE EVENT FOR PRESENTATION OF INNOVATIONS
AN ONLINE EVENT FOR PRESENTATION OF INNOVATIONS
AN ONLINE EVENT FOR PRESENTATION OF INNOVATIONS
A global leader in specialty chemicals, Nouryon's products include ingredients for paints and coatings for buildings and other surfaces. To communicate various product innovations, Nouryon was looking for a distinctive way to convey them to customers around the world. A physical trade show was not possible, how to solve that? C4Real came up with a total concept: a complete online event supported by impressive films and animations.
How do you reach a large audience when travel is not possible or allowed?
THE SOLUTION: AN ONLINE LIVE EVENT
C4Real organized a successful online event with collaborating partners Trimm and Studio Say Yeah. The online event consisted of an impressive program in which a host talked about various topics in a nice way. In addition to a catchy intro movie, various animations were used to support the event and convey the complexity of the product innovations. These innovations were then explained in detail by experts. Incoming questions from the audience were answered by means of a Q&A. The event was entirely in the style and branding of Nouryon. The decoration of the event was taken care of down to the smallest details. This gave the participants an unforgettable impression and the employees of Nouryon a proud feeling.
C4Real organized a successful online event with collaborating partners Trimm and Studio Say Yeah. The online event consisted of an impressive program in which a host talked about various topics in a nice way. In addition to a catchy intro movie, various animations were used to support the event and convey the complexity of the product innovations. These innovations were then explained in detail by experts. Incoming questions from the audience were answered by means of a Q&A. The event was entirely in the style and branding of Nouryon. The decoration of the event was taken care of down to the smallest details. This gave the participants an unforgettable impression and the employees of Nouryon a proud feeling.
C4Real organized a successful online event with collaborating partners Trimm and Studio Say Yeah. The online event consisted of an impressive program in which a host talked about various topics in a nice way. In addition to a catchy intro movie, various animations were used to support the event and convey the complexity of the product innovations. These innovations were then explained in detail by experts. Incoming questions from the audience were answered by means of a Q&A. The event was entirely in the style and branding of Nouryon. The decoration of the event was taken care of down to the smallest details. This gave the participants an unforgettable impression and the employees of Nouryon a proud feeling.
The visual solution in pictures
Do you also want to be visually successful?
Do you have a question, want to know more about our approach or want more information about a specific challenge? Don't hesitate and feel free to contact us. We look forward to helping you further.
Through constructive cooperation complete relief
THE PROCESS
Rigging up an online event is no mean feat. The goal was not only to inform existing customers about the new product innovations, but also to generate new leads. Therefore, for activation purposes, a campaign was also conducted towards the event. C4Real helped to design the e-mail marketing and ticketing process. We worked together in a pleasant way to get the CRM and mailing list in order. During the event, C4Real monitored participation and after the event monitored the response from other channels, such as LinkedIn. This made the outcome of the event measurable. In the end, the client was completely relieved, from a to z, in a pleasant, constructive way.
Rigging up an online event is no mean feat. The goal was not only to inform existing customers about the new product innovations, but also to generate new leads. Therefore, for activation purposes, a campaign was also conducted towards the event. C4Real helped to design the e-mail marketing and ticketing process. We worked together in a pleasant way to get the CRM and mailing list in order. During the event, C4Real monitored participation and after the event monitored the response from other channels, such as LinkedIn. This made the outcome of the event measurable. In the end, the client was completely relieved, from a to z, in a pleasant, constructive way.
Rigging up an online event is no mean feat. The goal was not only to inform existing customers about the new product innovations, but also to generate new leads. Therefore, for activation purposes, a campaign was also conducted towards the event. C4Real helped to design the e-mail marketing and ticketing process. We worked together in a pleasant way to get the CRM and mailing list in order. During the event, C4Real monitored participation and after the event monitored the response from other channels, such as LinkedIn. This made the outcome of the event measurable. In the end, the client was completely relieved, from a to z, in a pleasant, constructive way.
The added value of an online event
THE END RESULT
The end result is worth it. The online event has shown, that this is a good solution to interact with the target group and generate qualitative leads. At a physical trade show, it is much more difficult to qualify leads because you often don't know who all is coming. Visitors walk around the booth and don't always make themselves known, so you also miss contact information. An online event solves this. Moreover, the Q&A provided insight into customer needs and account management can follow up perfectly. By recording the event, it can be used again for further marketing and sales purposes.
The online event thus offers the opportunity to generate new leads quickly and powerfully, with a broad and global audience, as well as to engage with them and in doing so, respond precisely to their needs. In Corona time, but also when travel is not possible or desirable for other reasons (sustainability / CO2 footprint, cost aspect physical trade show etc.).
The end result is worth it. The online event has shown, that this is a good solution to interact with the target group and generate qualitative leads. At a physical trade show, it is much more difficult to qualify leads because you often don't know who all is coming. Visitors walk around the booth and don't always make themselves known, so you also miss contact information. An online event solves this. Moreover, the Q&A provided insight into customer needs and account management can follow up perfectly. By recording the event, it can be used again for further marketing and sales purposes.
The online event thus offers the opportunity to generate new leads quickly and powerfully, with a broad and global audience, as well as to engage with them and in doing so, respond precisely to their needs. In Corona time, but also when travel is not possible or desirable for other reasons (sustainability / CO2 footprint, cost aspect physical trade show etc.).
The end result is worth it. The online event has shown, that this is a good solution to interact with the target group and generate qualitative leads. At a physical trade show, it is much more difficult to qualify leads because you often don't know who all is coming. Visitors walk around the booth and don't always make themselves known, so you also miss contact information. An online event solves this. Moreover, the Q&A provided insight into customer needs and account management can follow up perfectly. By recording the event, it can be used again for further marketing and sales purposes.
The online event thus offers the opportunity to generate new leads quickly and powerfully, with a broad and global audience, as well as to engage with them and in doing so, respond precisely to their needs. In Corona time, but also when travel is not possible or desirable for other reasons (sustainability / CO2 footprint, cost aspect physical trade show etc.).
Chemistry visualized
"With our specialized knowledge, down-to-earth approach and creative problem-solving ability, we always go for maximum customer value and work to build lasting relationships with our clients."
Ton Kuper
CEO, C4Real
"With our specialized knowledge, down-to-earth approach and creative problem-solving ability, we always go for maximum customer value and work to build lasting relationships with our clients."
Ton Kuper
CEO, C4Real
"With our specialized knowledge, down-to-earth approach and creative problem-solving ability, we always go for maximum customer value and work to build lasting relationships with our clients."
Ton Kuper
CEO, C4Real
Want to improve your business performance? We are here for you.
Do you have a question, want to know more about our approach or want more information about a specific challenge? Don't hesitate and feel free to contact us. We look forward to helping you further.
Want to improve your business performance? We are here for you.
Do you have a question, want to know more about our approach or want more information about a specific challenge? Don't hesitate and feel free to contact us. We look forward to helping you further.
Want to improve your business performance? We are here for you.
Do you have a question, want to know more about our approach or want more information about a specific challenge? Don't hesitate and feel free to contact us. We look forward to helping you further.