Use Case
AN ONLINE EVENT FOR THE PRESENTATION OF INNOVATIONS
As a global market leader in specialty chemicals, Nouryon provides ingredients for paints and coatings for buildings and other surfaces. To communicate various product innovations, Nouryon sought a distinctive way to convey these to customers around the world. A physical trade show was not possible, so how do you solve that? C4Real conceived a total concept: a complete online event supported by impressive films and animations.
THE SOLUTION: AN ONLINE LIVE EVENT
C4Real, together with the collaborating partners Trimm and Studio Say Yeah, organized a successful online event. The online event featured an impressive program where a host elegantly connected various topics. In addition to an engaging introductory film, various animations were used to convey the complexity of the product innovations. These innovations were then explained in detail by experts. Incoming questions from the audience were answered through a Q&A session. The event was entirely in the style and branding of Nouryon. The event's setup was meticulously taken care of down to the smallest details. This left an unforgettable impression on the participants and a sense of pride among Nouryon employees.
THE PROCESS
Setting up an online event is no small feat. The goal was not only to inform existing customers about the new product innovations but also to generate new leads. Therefore, a campaign was also conducted to activate attendance at the event. C4Real assisted in shaping the email marketing and ticketing process. There was a pleasant collaboration to ensure the CRM and mailing list were in order. During the event, C4Real monitored participation, and after the event, they assessed the response from other channels, such as LinkedIn. This made the results of the event measurable. Ultimately, the client was fully relieved of all burdens, from start to finish, in a pleasant and constructive manner.
THE FINAL RESULT
The end result is impressive. The online event has demonstrated that this is a good solution for interacting with the target audience and generating quality leads. At a physical fair, it is much more challenging to qualify leads, as you often do not know who will attend. Visitors walk around the booth and do not always identify themselves, which means you miss out on contact details. An online event solves this. Moreover, the Q&A provided insight into customer needs, allowing the account management to follow up perfectly. The recording of the event can also be used for further marketing and sales purposes.
The online event thus offers the opportunity to quickly and substantively engage with both new leads and have discussions with them tailored exactly to their needs, reaching a broad and global audience. In times of COVID, but also when travel for other reasons (sustainability / CO2 footprint, cost of physical fairs, etc.) is not possible or desirable.
The specialist in high-quality visualizations
Reliable partner
relieving in the entire process
proven track record
sparring partner for complex challenges
award-winning agency
Do you have a complex proposition that needs to be explained clearly? Or an ambitious product or project that should make an impact on your target audience? At C4Real, we make it visually understandable and unforgettable. With over 17 years of experience, we assist you from strategy and concept to creation and implementation, ensuring that your story stands out, resonates, and delivers results.
