AN ONLINE EVENT FOR THE PRESENTATION OF INNOVATIONS
AN ONLINE EVENT FOR THE PRESENTATION OF INNOVATIONS
AN ONLINE EVENT FOR THE PRESENTATION OF INNOVATIONS
As a global market leader in specialty chemicals, Nouryon provides ingredients for paints and coatings for buildings and other surfaces. To communicate various product innovations, Nouryon sought a distinctive way to convey these to customers around the world. A physical trade show was not possible, so how do you solve that? C4Real conceived a total concept: a complete online event supported by impressive films and animations.
How do you reach a large audience when travel is not possible or allowed?
THE SOLUTION: AN ONLINE LIVE EVENT
C4Real, together with the collaborating partners Trimm and Studio Say Yeah, organized a successful online event. The online event featured an impressive program where a host elegantly connected various topics. In addition to an engaging introductory film, various animations were used to convey the complexity of the product innovations. These innovations were then explained in detail by experts. Incoming questions from the audience were answered through a Q&A session. The event was entirely in the style and branding of Nouryon. The event's setup was meticulously taken care of down to the smallest details. This left an unforgettable impression on the participants and a sense of pride among Nouryon employees.
C4Real, together with the collaborating partners Trimm and Studio Say Yeah, organized a successful online event. The online event featured an impressive program where a host elegantly connected various topics. In addition to an engaging introductory film, various animations were used to convey the complexity of the product innovations. These innovations were then explained in detail by experts. Incoming questions from the audience were answered through a Q&A session. The event was entirely in the style and branding of Nouryon. The event's setup was meticulously taken care of down to the smallest details. This left an unforgettable impression on the participants and a sense of pride among Nouryon employees.
C4Real, together with the collaborating partners Trimm and Studio Say Yeah, organized a successful online event. The online event featured an impressive program where a host elegantly connected various topics. In addition to an engaging introductory film, various animations were used to convey the complexity of the product innovations. These innovations were then explained in detail by experts. Incoming questions from the audience were answered through a Q&A session. The event was entirely in the style and branding of Nouryon. The event's setup was meticulously taken care of down to the smallest details. This left an unforgettable impression on the participants and a sense of pride among Nouryon employees.
The visual solution in picture
Do you also want to be visually successful?
Do you have a question, want to know more about our approach, or would you like more information about a specific challenge? Don't hesitate to get in touch with us. We look forward to helping you further.
Complete relief through constructive collaboration
THE PROCESS
Setting up an online event is no small feat. The goal was not only to inform existing customers about the new product innovations but also to generate new leads. Therefore, a campaign was also conducted to activate attendance at the event. C4Real assisted in shaping the email marketing and ticketing process. There was a pleasant collaboration to ensure the CRM and mailing list were in order. During the event, C4Real monitored participation, and after the event, they assessed the response from other channels, such as LinkedIn. This made the results of the event measurable. Ultimately, the client was fully relieved of all burdens, from start to finish, in a pleasant and constructive manner.
Setting up an online event is no small feat. The goal was not only to inform existing customers about the new product innovations but also to generate new leads. Therefore, a campaign was also conducted to activate attendance at the event. C4Real assisted in shaping the email marketing and ticketing process. There was a pleasant collaboration to ensure the CRM and mailing list were in order. During the event, C4Real monitored participation, and after the event, they assessed the response from other channels, such as LinkedIn. This made the results of the event measurable. Ultimately, the client was fully relieved of all burdens, from start to finish, in a pleasant and constructive manner.
Setting up an online event is no small feat. The goal was not only to inform existing customers about the new product innovations but also to generate new leads. Therefore, a campaign was also conducted to activate attendance at the event. C4Real assisted in shaping the email marketing and ticketing process. There was a pleasant collaboration to ensure the CRM and mailing list were in order. During the event, C4Real monitored participation, and after the event, they assessed the response from other channels, such as LinkedIn. This made the results of the event measurable. Ultimately, the client was fully relieved of all burdens, from start to finish, in a pleasant and constructive manner.
The added value of an online event
THE FINAL RESULT
The end result is impressive. The online event has demonstrated that this is a good solution for interacting with the target audience and generating quality leads. At a physical fair, it is much more challenging to qualify leads, as you often do not know who will attend. Visitors walk around the booth and do not always identify themselves, which means you miss out on contact details. An online event solves this. Moreover, the Q&A provided insight into customer needs, allowing the account management to follow up perfectly. The recording of the event can also be used for further marketing and sales purposes.
The online event thus offers the opportunity to quickly and substantively engage with both new leads and have discussions with them tailored exactly to their needs, reaching a broad and global audience. In times of COVID, but also when travel for other reasons (sustainability / CO2 footprint, cost of physical fairs, etc.) is not possible or desirable.
The end result is impressive. The online event has demonstrated that this is a good solution for interacting with the target audience and generating quality leads. At a physical fair, it is much more challenging to qualify leads, as you often do not know who will attend. Visitors walk around the booth and do not always identify themselves, which means you miss out on contact details. An online event solves this. Moreover, the Q&A provided insight into customer needs, allowing the account management to follow up perfectly. The recording of the event can also be used for further marketing and sales purposes.
The online event thus offers the opportunity to quickly and substantively engage with both new leads and have discussions with them tailored exactly to their needs, reaching a broad and global audience. In times of COVID, but also when travel for other reasons (sustainability / CO2 footprint, cost of physical fairs, etc.) is not possible or desirable.
The end result is impressive. The online event has demonstrated that this is a good solution for interacting with the target audience and generating quality leads. At a physical fair, it is much more challenging to qualify leads, as you often do not know who will attend. Visitors walk around the booth and do not always identify themselves, which means you miss out on contact details. An online event solves this. Moreover, the Q&A provided insight into customer needs, allowing the account management to follow up perfectly. The recording of the event can also be used for further marketing and sales purposes.
The online event thus offers the opportunity to quickly and substantively engage with both new leads and have discussions with them tailored exactly to their needs, reaching a broad and global audience. In times of COVID, but also when travel for other reasons (sustainability / CO2 footprint, cost of physical fairs, etc.) is not possible or desirable.
Chemie gevisualiseerd
"With our specialist knowledge, down-to-earth approach, and creative problem-solving ability, we always aim for maximum customer value and work towards sustainable relationships with our clients."
Ton Kuper
CEO, C4Real
"With our specialist knowledge, down-to-earth approach, and creative problem-solving ability, we always aim for maximum customer value and work towards sustainable relationships with our clients."
Ton Kuper
CEO, C4Real
"With our specialist knowledge, down-to-earth approach, and creative problem-solving ability, we always aim for maximum customer value and work towards sustainable relationships with our clients."
Ton Kuper
CEO, C4Real
Do you have a complex topic that you would like to clarify? We are here to help
Do you have a question, would you like to know more about our approach, or do you want more information about a specific challenge? Don’t hesitate to get in touch with us. We look forward to helping you further.
Do you have a complex topic that you would like to clarify? We are here to help
Do you have a question, would you like to know more about our approach, or do you want more information about a specific challenge? Don’t hesitate to get in touch with us. We look forward to helping you further.
Do you have a complex topic that you would like to clarify? We are here to help
Do you have a question, would you like to know more about our approach, or do you want more information about a specific challenge? Don’t hesitate to get in touch with us. We look forward to helping you further.