What is a 3D animation?
A 3D animation is, as the name suggests, an animation in 3D. It is a graphic technique that uses motion to bring characters and objects to life in the digital world. This technique creates the illusion of digital objects moving through three-dimensional space. This creates a hyper-realistic visualization where, unlike an animation in 2D, you also experience real depth.These animations are created with special models and 3D software. Originally used mainly in video games and movies, the technique is now widely used by companies as well. It is an efficient way to show a product in a realistic way, and from all sides.
What can you use a 3D animation for?
The main advantage of a 3D animation is that it can make things visual that cannot be made visual in a 2D animation. 3D animation can also be used to display things that cannot be seen with the naked eye. Consider, for example, the visualization of chemical processes, tiny particles or celestial bodies in the universe. 3D animation is also very suitable for images of high complexity.
For this reason, 3D animation is often used as a marketing tool, for example, to create a visualization of products that are still in the concept phase. In this way, a product can be presented to a potential customer in a realistic way even before the product is actually made. Many companies use 3D animations to market their product and increase their sales. It is also widely used in industries such as healthcare, architecture and real estate.
Use case Prorail/Deltares Spoordijk animation
Prorail and Deltares wanted a clarification of the importance of railroad embankments. However, these are not easy to explain without a visual component. This they found at C4Real, which was able to translate their operation into visual language on their behalf.
What advantages does a 3D animation have?
Are you unsure if you should use a 3D animation? We have listed the various benefits that a 3D animation has:
Visualization of 360 degrees
With a 3D animation, you can always highlight the product from all sides. This allows you to visualize even obscure details well.
Efficient marketing
A product can be presented even before it is actually realized. This way you bring in customers at an earlier stage and increase sales.
Good representation of complex products and processes
Because 3D animation is so hyper-realistic, it can also represent images of high complexity in a simple way.
It attracts attention
By using realistic and moving images, you attract the audience's attention. For this reason, 3D animation is also widely used in advertisements and on social media.
Professional look
Because this is a modern technique, which presents your product with high quality, a 3D animation can contribute to a professional look of your company.