A 3D animation is, as the name suggests, an animation in 3D. It is a graphic technique that uses motion to bring characters and objects to life in the digital world. This technique creates the illusion that digital objects move through a three-dimensional space. As a result, there is a hyper-realistic visualization where, unlike in a 2D animation, you also experience real depth. These animations are created with special models and 3D software. Originally, the technique was mainly used in video games and movies, but nowadays, it is also widely used by companies. It is an efficient way to showcase a product realistically from all angles.

What can you use a 3D animation for?
The main advantage of a 3D animation is that it can visually represent things that cannot be visually expressed in a 2D animation. Additionally, 3D animations can depict things that cannot be seen with the naked eye. For example, think of visualizing chemical processes, tiny particles, or celestial bodies in space. The 3D animation is also very suitable for images with a high level of complexity.

For this reason, 3D animation is often used as a marketing tool, for example, to create a visualization of products that are still in the concept phase. This way, a product can be presented to a potential customer in a realistic manner, even before the product is actually made. Many companies use 3D animations to bring their product to market and increase their sales. Additionally, this technique is also widely used in sectors such as healthcare, architecture, and real estate.