Use Case
3D ANIMATION ABOUT THE IMPORTANCE OF RAILWAY EMBANKMENTS
The number of passengers and freight transport is growing significantly. In the coming decades, heavier, faster, and more trains will be running. The rail network, which has been in service for some time and is often on a soft foundation, will be subjected to heavier loads. It is uncertain whether the railway embankments can handle the growth of the trains in a changing climate. This is therefore the subject of a scientific study, conducted by Deltares in collaboration with ProRail and TU Delft. But how do you explain this clearly and consistently to all internal and external stakeholders? C4Real came up with the solution by using a virtual 3D animation.
Success Story
"Everyone at C4Real was very involved and we had a very pleasant collaboration. Their advice and the visual solutions are very well thought out, we get compliments from both inside and outside the organization! We are very satisfied."
THE SOLUTION: A 3D ANIMATION
With a powerful 3D animation, C4Real has made a complex subject understandable. It has become a 3D animation incorporating 2D animation elements. This combination ensures that the viewer first gets an image of the subject through the visualization and then dives deeper into the matter with the 2D explanation. In this way, C4Real creates more clarity and insight into the various aspects of scientific research. A clear voice-over has been used as audio. This 3D animation ensures that the research is always explained to different stakeholders in the same way, with clear animated visuals in understandable language. The animation clearly shows what it's all about.
THE PROCESS
C4Real works with a concept and production phase. Throughout the whole process, there is continuous alignment with the client. There was close cooperation with Jasper Ingram from ProRail and Remon Pot from Deltares to streamline the interests of both parties well and efficiently. Jasper Ingram, Programme Manager at ProRail: 'We had frequent and good contact. I noticed that as C4Real learned more about the subject, they found it increasingly interesting themselves! Right from the first exploratory conversation, there was good engagement and effective solutions were proposed. Everyone at C4Real was actually very involved and there was a pleasant collaboration. We are very satisfied with the final result. The 3D animation is well put together; we even receive compliments from both within and outside the organization!' The animation has been picked up and used by many external news channels to clarify the reporting on the subject. After all, a picture tells more than a thousand words.
THE FINAL RESULT
The end result is impressive. A 3D animation with clear visualizations and accompanying explanations that make the complex research about the embankments understandable for everyone. Regarding the necessity, the usefulness, and everything that comes with it. It looks professional and gives a good impression of this important subject. The added value for ProRail also lies in a piece of relief. Anyone who wishes can view the animation at any time of the day, without having to be present themselves. That's how clear it is. A good example of powerful visual communication. Turning complicated information into clear visual language. 'We are very satisfied,' Jasper concludes.
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Do you have a complex proposition that needs to be explained clearly? Or an ambitious product or project that should make an impact on your target audience? At C4Real, we make it visually understandable and unforgettable. With over 17 years of experience, we assist you from strategy and concept to creation and implementation, ensuring that your story stands out, resonates, and delivers results.
