Use Case
Kadans attracts tenants for campus buildings with realistic 3D visualizations.
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Kadans Science Partner invests, develops and operates science clusters across Europe. Not standard workspaces, but environments where scientific organizations can strengthen each other. With Plus Ultra in Amsterdam, they have developed a multi-tenant building next to the Amsterdam UMC, which they are renting out. Kadans is focusing on companies in the medical industry, who can use the location for both offices and laboratories. However, the building is not yet completed and the surrounding area is still under development, making it difficult for potential clients to see and understand the potential and possibilities. Kadans therefore asked C4Real to think along in a solution to stimulate the rental.
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THE CHALLENGE
Kadans Science Partner wanted to put Plus Ultra Amsterdam on the map as a high-quality location for companies and laboratories, even before the building was physically completed. The challenge was in clearly communicating the value and possibilities of the property to potential tenants. Traditional floor plans and photos of a construction site offered insufficient insight and persuasion. The goal was clear: how can you present a real estate project that is still under development in such a way that potential tenants can form a realistic picture of it and become excited?
THE SOLUTION
C4Real created a fully digital, visual experience of the property. With realistic 3D renders of both the interior and exterior, the building was made tangible. Spaces such as laboratories, floors, lobbies, and outdoor areas were virtually furnished, allowing visitors to immediately see how the building can be used functionally and aesthetically.
In addition, a promotional film was developed that tells the story of Plus Ultra Amsterdam and places the location within its surroundings. This combination of 3D visualization and storytelling made a powerful impression, allowing the target audience not only to visualize the building but also to understand how it can enhance their organization.
RESULT
The visual approach had a direct effect. Potential tenants gained a clear, convincing picture of the property and could much better imagine how their organization would function there. The project generated more interest and engagement than traditional means had ever achieved.
Thanks to the 3D visualisations and the promotional video, interested parties were convinced more quickly, creating a broader base of support for the project. The resources are also used for online campaigns, on the website, and in brochures, significantly increasing the visibility of Plus Ultra Amsterdam.
The result shows that impressive property visualisation not only informs but also generates enthusiasm and trust, which significantly increases the rental opportunities of a property still under development.
THE FINAL RESULT
Kadans has the distinctive visualizations and tools to convince potential tenants to choose the unique location Plus Ultra Amsterdam. It quickly becomes very clear what the unique strength of the location is and why you, as a tenant in the medical sector, are in the right place there. It is widely applicable, appeals to the imagination, and encourages leasing for a successful utilization of this exceptional location.
The specialist in high-quality visualizations
Reliable partner
relieving in the entire process
proven track record
sparring partner for complex challenges
award-winning agency
Do you have a complex proposition that needs to be explained clearly? Or an ambitious product or project that should make an impact on your target audience? At C4Real, we make it visually understandable and unforgettable. With over 17 years of experience, we assist you from strategy and concept to creation and implementation, ensuring that your story stands out, resonates, and delivers results.
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