What does a 3D animation yield?
In this article, we discuss what the use of 3D animations can offer you and what exactly the advantages of 3D animations are compared to other types of animations.
What can you use 3D animations for?
In 3D animations, it looks like objects are moving through a three-dimensional space. By using modern software, a sense of depth and perspective is created in these animations. This is where 3D animations differ from the more traditional 2D animations. In 2D animations, the image often feels much flatter due to the lack of depth. For this reason, 3D animations are very popular within the marketing world. The technique is particularly suitable for presenting products (or prototypes of products). Since you can render a three-dimensional image, you can show the product from all angles. You can also showcase details that cannot be displayed with other animation techniques.
Use case 3D animation for AkzoNobel
In this 3D animation, a tricky subject is visualised: Chemistry. For people who are not in this bubble of knowledge, it is very difficult to visualise what these complex chemicals do. Through a 3D animation, AkzoNobel has been able to clearly demonstrate what they do, something that would not have been as clear without a visual effect. Making material concrete and clear can make the difference between convincing your customers or not.
What does a 3D animation deliver?
Developing a 3D animation can provide you with various benefits:
1. Effective communication and a wide reach
A major advantage of 3D animations is that you can communicate effectively with this technique. Complex information is presented simply and engagingly in a spectacular way. Furthermore, 3D animations have a wide reach; they can be used online in many different spaces (websites, newsletters, social media, etc.). It has also been shown that you can communicate your message more effectively with the help of a 3D animation than with flat text. The message resonates better with the viewer, you can include more information, and the information is retained longer. This applies to all forms of animation, but the effect is even stronger for 3D animations. This is because a hyper-realistic image is also used, which brings us to the next point:
2. Branding: high-quality content
Because the latest software is used for 3D animations, it results in a detailed and dynamic image. The 3D image (with depth and perspective) makes this animation sometimes indistinguishable from reality. This means that you can incorporate small details and complex movements into these animations. You can effortlessly rotate around objects and zoom in on objects. 3D animations give you the ability to make an impact by utilizing lifelike and compelling visualizations for your marketing.
3. 3D animations grab attention
3D animations capture the viewer's attention and set you apart from the competition. Naturally, animations grab attention more than still images or flat text. However, thanks to the high quality, the degree of realism, and the spectacular nature, 3D animations capture even more attention and manage to hold it better. If you want to promote products or advertise distinctively, it can be wise to choose a 3D animation. This high quality also ensures that you, as a brand or company, can present yourself professionally in the market. The use of modern animations can instill trust in your organization and in the message you want to convey. In short, if you want to position yourself as a frontrunner or maintain this position, 3D animation is a perfect solution for your communication tools.
4. Cost-effective due to Multi-Usability
3D animations are known for having a high ROI (Return On Investment), which means that their use is cost-effective. Thanks to the various advantages of 3D animations (high quality, effective communication, and broad reach), this animation usually pays off well. In the long run, these animations can be financially beneficial due to the extra profit they generate. This is because, once a 3D animation is developed, it can be used in multiple ways. From the 3D animation, 3D renders can be made that eliminate the need for photography. Think of product photography. You don't need to set up the entire photo studio again for a product update or the need for more photos; you only need to adjust the model or rotate the product in 3D and then render it to create a new set of realistic 3D photos. This represents significant cost savings. Moreover, the 3D model from a 3D animation is usable for other purposes and 3D animations, thus saving you direct costs on follow-up investments in content development.