What does a 3D animation provide?
In this article we will discuss what using 3D animations can get you and exactly what the advantages of 3D animations over other types of animations are.
What can you use 3D animations for?
In 3D animations, objects appear as if they are moving through a three-dimensional space. By using modern software, a sense of depth and perspective is created in these animations. In this, then, 3D animations differ from more traditional 2D animations. In 2D animations, due to the lack of depth, the image often feels a lot flatter. For this reason, 3D animations are very popular within the marketing world. For example, the technique is very suitable for presenting products (or prototypes of products). Because you can display a three-dimensional image, you can show the product from all sides. You can also show details that you cannot show with other animation techniques.
Use case 3D animation for AkzoNobe
This 3D animation visualizes a difficult subject: Chemistry. For people who are not in this bubble of knowledge, it is very difficult to visualize what these complex chemicals do. Through a 3D animation, AkzoNobel was able to make clear what they do, something that would not have come out so clearly without a visual effect. Making material concrete and clear can be just the difference between convincing your customers or not.
What exactly does a 3D animation provide?
Developing a 3D animation can give you several things:
1. Effective communication and wide reach
A major advantage of 3D animation is that it allows you to communicate effectively. Complex information is displayed simply and easily in a spectacular way. In addition, 3D animations have a large reach, you can use them online in many different places (websites, newsletters, social media, etc.). It has also been shown that using a 3D animation allows you to communicate your message better than using plain text. The message reaches the viewer better, you can put more information in it and the information is remembered longer. This applies to all forms of animation, but the effect is even stronger for animations in 3D. This is because they also use a hyper-realistic image, which brings us to the next point:
2. Branding: high quality content
Because state-of-the-art software is used for 3D animations, this produces a detailed and dynamic image. The 3D image (with depth and perspective), makes this animation sometimes barely distinguishable from reality. This means that you can also incorporate small details and complex movements into these animations. You can effortlessly rotate around objects and zoom in on objects. 3D animations allow you to make an impact by using lifelike and convincing visualizations for your marketing.
3. 3D animations attract attention
3D animations grab the viewer's attention, setting you apart from the competition. Of course, animations are more likely to attract attention than still images or plain text. But 3D animations, thanks to their high quality, degree of realism and spectacular nature, attract even more attention and manage to hold it better. Would you like to promote products or advertise distinctively? Then it may therefore be wise to choose 3D animation. Also, this high quality ensures that you as a brand or company know how to market yourself professionally. The use of modern animations can give the viewer confidence in your organization and in the message you want to convey. In short, if you want to position yourself as a frontrunner, or maintain this position, 3D animation is a perfect solution for your communication tools.
4. Cost-effective through Multi employability
3D animation is known for having a high ROI (Return On Investment), which means that its use is cost-effective. Thanks to the various advantages of 3D animation (its high quality, effective communication and wide reach), it usually pays off well. So in the long run, thanks to the extra profit they bring, these animations can actually be financially beneficial. This is because once a 3D animation is developed, it is Multi deployable. In fact, 3D renders can be made from the 3D animation that make photography unnecessary. Think of product photography. In case of a product update or need for more photos, you don't have to rebuild the entire photo studio, but only adjust the model in 3D or rotate the product and then render it to create a new set of realistic 3D photos. This saves a lot of money. Furthermore, the 3D model of a 3D animation can be used for other purposes and 3D animations, directly saving you costs on follow-up investments of content development.