CHEMISTRY VISUALISED

CHEMISTRY VISUALISED

CHEMISTRY VISUALISED

CUSTOMER

AKZO NOBEL


SERVICES

3D ANIMATION
CORPORATE FILM

How do you showcase chemistry at a molecular level? How do you make it sexy? And how do you demonstrate the distinctive capabilities of an innovation within the chemistry market? AkzoNobel Polymer Chemistry chose C4Real to find answers to these questions.

Together with AkzoNobel, we developed a corporate film that quickly shows customers and prospects why, as an innovative plastics manufacturer, you should choose AkzoNobel Polymer Chemistry. Praise also comes from unexpected quarters. Senior management, non-technical staff from AkzoNobel, and students now immediately understand what AkzoNobel Polymer Chemistry stands for. The educational role of visualization within the chemical sector has thus been confirmed.

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How do you visualize chemistry?

Chemistry is difficult to explain in words, particularly for many technically skilled professionals. How do you explain the function of organic peroxides in the polymerization process? Many prospects think that AkzoNobel makes plastics, which is not correct. AkzoNobel supplies the chemical products to companies that then make plastics themselves.

Chemistry is difficult to explain in words, particularly for many technically skilled professionals. How do you explain the function of organic peroxides in the polymerization process? Many prospects think that AkzoNobel makes plastics, which is not correct. AkzoNobel supplies the chemical products to companies that then make plastics themselves.

Chemistry is difficult to explain in words, particularly for many technically skilled professionals. How do you explain the function of organic peroxides in the polymerization process? Many prospects think that AkzoNobel makes plastics, which is not correct. AkzoNobel supplies the chemical products to companies that then make plastics themselves.

The visual solution in picture

Do you also want to be visually successful?

Do you have a question, want to know more about our approach, or would you like more information about a specific challenge? Don't hesitate to get in touch with us. We look forward to helping you further.

Free advice session
Free advice session

“C4Real knows like no one else how to translate complex material into visual language. They are my favourite partner! They ask the right questions, conduct research, and thus ensure the best end result. The quality is always top-notch.”

Haimo Tonnaer

Digital Customer Experience Manager, AkzoNobel

Making the product understandable

THE PROCESS

C4Real devised a method to quickly make it visually clear which products AkzoNobel Polymer Chemistry offers and why they are the partner to collaborate with when it comes to efficiently developing plastics. The difficulty in this project lay in clearly visualizing a complex process/product.

C4Real devised a method to quickly make it visually clear which products AkzoNobel Polymer Chemistry offers and why they are the partner to collaborate with when it comes to efficiently developing plastics. The difficulty in this project lay in clearly visualizing a complex process/product.

C4Real devised a method to quickly make it visually clear which products AkzoNobel Polymer Chemistry offers and why they are the partner to collaborate with when it comes to efficiently developing plastics. The difficulty in this project lay in clearly visualizing a complex process/product.

Corporate film

DELIVERY

The corporate film we developed for AkzoNobel contains both footage showcasing the markets in which AkzoNobel operates, as well as an explanation of the polymerisation process that is stylishly and fully animated in 3D. Customers and prospects quickly and simply understand the added value of AkzoNobel compared to the competition. The feedback from the organization is so positive that AkzoNobel and C4Real have started working together in the field of education and HR to help new employees become familiar with the chemical process in which AkzoNobel holds a large market share more quickly.

The corporate film we developed for AkzoNobel contains both footage showcasing the markets in which AkzoNobel operates, as well as an explanation of the polymerisation process that is stylishly and fully animated in 3D. Customers and prospects quickly and simply understand the added value of AkzoNobel compared to the competition. The feedback from the organization is so positive that AkzoNobel and C4Real have started working together in the field of education and HR to help new employees become familiar with the chemical process in which AkzoNobel holds a large market share more quickly.

The corporate film we developed for AkzoNobel contains both footage showcasing the markets in which AkzoNobel operates, as well as an explanation of the polymerisation process that is stylishly and fully animated in 3D. Customers and prospects quickly and simply understand the added value of AkzoNobel compared to the competition. The feedback from the organization is so positive that AkzoNobel and C4Real have started working together in the field of education and HR to help new employees become familiar with the chemical process in which AkzoNobel holds a large market share more quickly.

Chemistry visualized

"With our specialist knowledge, down-to-earth approach, and creative problem-solving ability, we always aim for maximum customer value and work towards sustainable relationships with our clients."

Ton Kuper

CEO, C4Real

Free consultation

"With our specialist knowledge, down-to-earth approach, and creative problem-solving ability, we always aim for maximum customer value and work towards sustainable relationships with our clients."

Ton Kuper

CEO, C4Real

Free consultation

"With our specialist knowledge, down-to-earth approach, and creative problem-solving ability, we always aim for maximum customer value and work towards sustainable relationships with our clients."

Ton Kuper

CEO, C4Real

Free consultation

Do you have a complex topic that you would like to clarify? We are here to help

Do you have a question, would you like to know more about our approach, or do you want more information about a specific challenge? Don’t hesitate to get in touch with us. We look forward to helping you further.

Get in touch

Do you have a complex topic that you would like to clarify? We are here to help

Do you have a question, would you like to know more about our approach, or do you want more information about a specific challenge? Don’t hesitate to get in touch with us. We look forward to helping you further.

Get in touch

Do you have a complex topic that you would like to clarify? We are here to help

Do you have a question, would you like to know more about our approach, or do you want more information about a specific challenge? Don’t hesitate to get in touch with us. We look forward to helping you further.

Get in touch