Use Case
CHEMISTRY VISUALISED
How do you showcase chemistry at a molecular level? How do you make it sexy? And how do you demonstrate the distinctive capabilities of an innovation within the chemistry market? AkzoNobel Polymer Chemistry chose C4Real to find answers to these questions.
Together with AkzoNobel, we developed a corporate film that quickly shows customers and prospects why, as an innovative plastics manufacturer, you should choose AkzoNobel Polymer Chemistry. Praise also comes from unexpected quarters. Senior management, non-technical staff from AkzoNobel, and students now immediately understand what AkzoNobel Polymer Chemistry stands for. The educational role of visualization within the chemical sector has thus been confirmed.
Success Story
“C4Real knows like no one else how to translate complex material into visual language. They are my favourite partner! They ask the right questions, conduct research, and thus ensure the best end result. The quality is always top-notch.”
Chemistry is difficult to explain in words, particularly for many technically skilled professionals. How do you explain the function of organic peroxides in the polymerization process? Many prospects think that AkzoNobel makes plastics, which is not correct. AkzoNobel supplies the chemical products to companies that then make plastics themselves.
THE PROCESS
C4Real devised a method to quickly make it visually clear which products AkzoNobel Polymer Chemistry offers and why they are the partner to collaborate with when it comes to efficiently developing plastics. The difficulty in this project lay in clearly visualizing a complex process/product.
DELIVERY
The corporate film we developed for AkzoNobel contains both footage showcasing the markets in which AkzoNobel operates, as well as an explanation of the polymerisation process that is stylishly and fully animated in 3D. Customers and prospects quickly and simply understand the added value of AkzoNobel compared to the competition. The feedback from the organization is so positive that AkzoNobel and C4Real have started working together in the field of education and HR to help new employees become familiar with the chemical process in which AkzoNobel holds a large market share more quickly.
The specialist in high-quality visualizations
Reliable partner
relieving in the entire process
proven track record
sparring partner for complex challenges
award-winning agency
Do you have a complex proposition that needs to be explained clearly? Or an ambitious product or project that should make an impact on your target audience? At C4Real, we make it visually understandable and unforgettable. With over 17 years of experience, we assist you from strategy and concept to creation and implementation, ensuring that your story stands out, resonates, and delivers results.
