Use Case
CORPORATE FILM WITH INTERNATIONAL VISION
TenCate Geosynthetics is the leading global provider of geosynthetics and industrial fabrics. They process synthetic raw materials and develop, manufacture, and supply industrial technical textiles for civil engineering, road construction, and water management. They have been doing this for over 40 years, and they take pride in it. Recently, the company has spun off from its parent company, Royal TenCate. Now it was time to form its own identity and communicate its own vision to the outside world. But how do you do that? C4Real produced a visionary corporate film.
Success Story
"The result is not expressible in value. It has helped us as a group of companies to capture the overarching storyline in moving and static images. It has greatly assisted us in our external and internal communication."
WITH A UNIQUE AND IMPACTFUL CORPORATE FILM
To tell the world your story and vision, it is essential to have this clear and sharp for yourself first; that is the first step. What does the company stand for, what do the different brands mean, how does everything work? Customers and stakeholders need to get a good idea of what the company is and what it stands for. Good storytelling then. And this helps to create a connection with your target audience. The next step is to give the company a face with images, speech, and music, making the company recognizable to the customer. At TenCate Geosynthetics, it's not just about the product, the industrial fabric. No, it’s about making an impact, providing sustainable solutions in various areas that contribute to a better world. That is why it was important with the visuals and music to create a matching ‘feel good’ feeling, thus also tapping into the customer's emotions.
FULL FOCUS ON EVERY ASPECT
C4Real has structured its process with a conceptual and production phase following the intake. By working with a script, storyboards, and style frames, you know exactly what you will get during the conceptual phase. Aligning on this was very important, as it made the client's own story increasingly clearer in this way. In this case, there was close collaboration with Morskieft Ontwerpers. This agency was responsible for the entire branding, the new corporate identity, and the creation of all materials for TenCate Geosynthetics. This way of working allowed for full focus on every aspect of the corporate film. Everything was considered, from the most beautiful visuals, the best audio, the voice-over, to the background music.
THE FINAL RESULT
In the company film, the viewer is immediately asked the question: Do you ever look around? At the beautiful world outside and the connections that exist in the field of infrastructure? We are traveling more and more, and so the world sometimes seems so small. Ten Cate Geosynthetics sees this world too and wondered how they can contribute. The answer? By optimizing infrastructure in a sustainable way. For a better world. The company film consists of animations, shots of construction projects, interspersed with stock footage. Under the images and the pleasant voice-over, the most spectacular music can be heard. The company film provides a nice explanation of what TenCate Geosynthetics does and means for the world.
The specialist in high-quality visualizations
Reliable partner
relieving in the entire process
proven track record
sparring partner for complex challenges
award-winning agency
Do you have a complex proposition that needs to be explained clearly? Or an ambitious product or project that should make an impact on your target audience? At C4Real, we make it visually understandable and unforgettable. With over 17 years of experience, we assist you from strategy and concept to creation and implementation, ensuring that your story stands out, resonates, and delivers results.
