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VISUAL STORYTELLING AS A ACCELERATOR FOR INDUSTRY 4.0

The Fraunhofer Project Center (FPC) at the University of Twente is a leader in guiding manufacturing companies towards Industry 4.0. This transformation demands a fundamentally different way of thinking and working – from automation to artificial intelligence. The challenge: how do you engage all stakeholders – from business to government – in a technological narrative that is often abstract and complex?

FPC wanted to make the added value of their Advanced Manufacturing Center and the impact of smart technology tangible, to create support and encourage companies to adopt this new industrial standard.

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Visual storytelling that makes technology understandable and appealing

Together with C4Real, FPC developed a range of visual communication tools that bring the essence of Industry 4.0 to life. Think of a promotional video, 3D animations, visual concepts, and a Motion Style Guide. These tools make it visibly accessible what technological innovation means for practice: more flexible production, higher efficiency, and future-proof working processes.

The content was consciously focused not only on the technology but especially on its relevance for all parties involved: manufacturing companies, employees, and policymakers.

Together with C4Real, FPC developed a range of visual communication tools that bring the essence of Industry 4.0 to life. Think of a promotional video, 3D animations, visual concepts, and a Motion Style Guide. These tools make it visibly accessible what technological innovation means for practice: more flexible production, higher efficiency, and future-proof working processes.

The content was consciously focused not only on the technology but especially on its relevance for all parties involved: manufacturing companies, employees, and policymakers.

Together with C4Real, FPC developed a range of visual communication tools that bring the essence of Industry 4.0 to life. Think of a promotional video, 3D animations, visual concepts, and a Motion Style Guide. These tools make it visibly accessible what technological innovation means for practice: more flexible production, higher efficiency, and future-proof working processes.

The content was consciously focused not only on the technology but especially on its relevance for all parties involved: manufacturing companies, employees, and policymakers.

Fraunhofer Project Center

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Do you have a question, want to know more about our approach, or would you like more information about a specific challenge? Don't hesitate to get in touch with us. We look forward to helping you further.

"C4Real understood us very well and perfectly translated the complex technical information we work with into visuals that resonate with our target audience and stakeholders."

Biba Visnjicky

Managing Director, Fraunhofer Project Center

More support and clarity about the added value

Thanks to the visual approach, FPC was able to convey its message clearly and convincingly. The videos and visuals make abstract innovations concrete and create a clear picture of what Industry 4.0 truly delivers for businesses.

The visual stories contribute to a broader adoption of smart technology and accelerate the integration of regional companies.


Thanks to the visual approach, FPC was able to convey its message clearly and convincingly. The videos and visuals make abstract innovations concrete and create a clear picture of what Industry 4.0 truly delivers for businesses.

The visual stories contribute to a broader adoption of smart technology and accelerate the integration of regional companies.


Thanks to the visual approach, FPC was able to convey its message clearly and convincingly. The videos and visuals make abstract innovations concrete and create a clear picture of what Industry 4.0 truly delivers for businesses.

The visual stories contribute to a broader adoption of smart technology and accelerate the integration of regional companies.


Making a visionary world concrete

‘’FPC is very happy with the final result, according to Biba Visnjicky: “The quality of our communication has been crucial for this. In the video for our Advanced Manufacturing Center, we have been able to clearly convey the added value of this for manufacturing companies and the government in the region.”

‘’FPC is very happy with the final result, according to Biba Visnjicky: “The quality of our communication has been crucial for this. In the video for our Advanced Manufacturing Center, we have been able to clearly convey the added value of this for manufacturing companies and the government in the region.”

‘’FPC is very happy with the final result, according to Biba Visnjicky: “The quality of our communication has been crucial for this. In the video for our Advanced Manufacturing Center, we have been able to clearly convey the added value of this for manufacturing companies and the government in the region.”

Fraunhofer visual stories in image

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"With our specialist knowledge, down-to-earth approach, and creative problem-solving ability, we always aim for maximum customer value and work towards sustainable relationships with our clients."

Ton Kuper

CEO, C4Real

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"With our specialist knowledge, down-to-earth approach, and creative problem-solving ability, we always aim for maximum customer value and work towards sustainable relationships with our clients."

Ton Kuper

CEO, C4Real

Free consultation

"With our specialist knowledge, down-to-earth approach, and creative problem-solving ability, we always aim for maximum customer value and work towards sustainable relationships with our clients."

Ton Kuper

CEO, C4Real

Free consultation

Do you have a complex topic that you would like to clarify? We are here to help

Do you have a question, would you like to know more about our approach, or do you want more information about a specific challenge? Don’t hesitate to get in touch with us. We look forward to helping you further.

Get in touch

Do you have a complex topic that you would like to clarify? We are here to help

Do you have a question, would you like to know more about our approach, or do you want more information about a specific challenge? Don’t hesitate to get in touch with us. We look forward to helping you further.

Get in touch

Do you have a complex topic that you would like to clarify? We are here to help

Do you have a question, would you like to know more about our approach, or do you want more information about a specific challenge? Don’t hesitate to get in touch with us. We look forward to helping you further.

Get in touch