Use Case
SMART IDENTIFICATION SYSTEM
The Fraunhofer Project Center (FPC) at the University of Twente is a leader in guiding manufacturing companies towards Industry 4.0. This transformation demands a fundamentally different way of thinking and working – from automation to artificial intelligence. The challenge: how do you engage all stakeholders – from business to government – in a technological narrative that is often abstract and complex?
FPC wanted to make the added value of their Advanced Manufacturing Center and the impact of smart technology tangible, to create support and encourage companies to adopt this new industrial standard.
Success Story
"C4Real understood us very well and perfectly translated the complex technical information we work with into visuals that resonate with our target audience and stakeholders."
Together with C4Real, FPC developed a range of visual communication tools that bring the essence of Industry 4.0 to life. Think of a promotional video, 3D animations, visual concepts, and a Motion Style Guide. These tools make it visibly accessible what technological innovation means for practice: more flexible production, higher efficiency, and future-proof working processes.
The content was consciously focused not only on the technology but especially on its relevance for all parties involved: manufacturing companies, employees, and policymakers.
Thanks to the visual approach, FPC was able to convey its message clearly and convincingly. The videos and visuals make abstract innovations concrete and create a clear picture of what Industry 4.0 truly delivers for businesses.
The visual stories contribute to a broader adoption of smart technology and accelerate the integration of regional companies.
‘’FPC is very happy with the final result, according to Biba Visnjicky: “The quality of our communication has been crucial for this. In the video for our Advanced Manufacturing Center, we have been able to clearly convey the added value of this for manufacturing companies and the government in the region.”
The specialist in high-quality visualizations
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Do you have a complex proposition that needs to be explained clearly? Or an ambitious product or project that should make an impact on your target audience? At C4Real, we make it visually understandable and unforgettable. With over 17 years of experience, we assist you from strategy and concept to creation and implementation, ensuring that your story stands out, resonates, and delivers results.
