UBBINK BRAND VALUE FILM
UBBINK BRAND VALUE FILM
UBBINK BRAND VALUE FILM
IMPRESSIONING COMMUNICATION OF REPOSITIONING
Ubbink is an international manufacturer of ventilation systems, ventilation ducts, and sustainable building products. They have implemented a new positioning and strategy. C4Real has created a brand value film with them to communicate this repositioning to all their stakeholders, such as employees, current and potential customers, and suppliers.
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Visualising new strategy
Robert Meenink, Marketing Director at Ubbink Centrotherm Group: “There are various ways to communicate a rebranding of your brand, but this film is the most impressive way to engage every target audience. That’s why we established a task force with marketing managers from different countries. Together, we chose to create a brand story film to provide a perfect new first impression and to visualize our new strategy.”
Robert Meenink, Marketing Director at Ubbink Centrotherm Group: “There are various ways to communicate a rebranding of your brand, but this film is the most impressive way to engage every target audience. That’s why we established a task force with marketing managers from different countries. Together, we chose to create a brand story film to provide a perfect new first impression and to visualize our new strategy.”
Robert Meenink, Marketing Director at Ubbink Centrotherm Group: “There are various ways to communicate a rebranding of your brand, but this film is the most impressive way to engage every target audience. That’s why we established a task force with marketing managers from different countries. Together, we chose to create a brand story film to provide a perfect new first impression and to visualize our new strategy.”
Brand Movie
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“C4Real understands our business well, can respond quickly, and executes all visual projects precisely right. The way they delivered high quality despite the coronavirus restrictions is very impressive. Thanks to the brand value film, we can clearly communicate our new positioning.”
Martijn van der Wel
International Marketing Manager, Ubbink Centrotherm Group
A unique visual proposition
Martijn van der Wel, International Marketing Manager at Ubbink Centrotherm Group: “Our challenge was that we wanted to show in one go what we stand for. That Ubbink is not just a manufacturer of a number of plastic products for heating, ventilation, and construction. We work with total solutions and relieve mainly customer groups in the installation and construction sector. We have been doing this for years. We want to present ourselves and our services better, which is primarily what this film is for.”
Martijn van der Wel, International Marketing Manager at Ubbink Centrotherm Group: “Our challenge was that we wanted to show in one go what we stand for. That Ubbink is not just a manufacturer of a number of plastic products for heating, ventilation, and construction. We work with total solutions and relieve mainly customer groups in the installation and construction sector. We have been doing this for years. We want to present ourselves and our services better, which is primarily what this film is for.”
Martijn van der Wel, International Marketing Manager at Ubbink Centrotherm Group: “Our challenge was that we wanted to show in one go what we stand for. That Ubbink is not just a manufacturer of a number of plastic products for heating, ventilation, and construction. We work with total solutions and relieve mainly customer groups in the installation and construction sector. We have been doing this for years. We want to present ourselves and our services better, which is primarily what this film is for.”
Corporate film makes an impression
The production of this film took place in the midst of the COVID-19 pandemic. This required quite a bit of creativity and flexibility. For instance, there was no auditorium full of people to simulate a training session, and filming only took place on location in the Netherlands and Belgium, not in the other countries.
Robert Meenink: “The film we ultimately created did not compromise on quality. Organizing it was quite complex due to the measures. Nonetheless, everything went very well, and the brand value film conveys exactly what we want. C4Real has been very creative with that. I think it's impressive how they managed to do this. As a viewer, you have no idea how much work went into it and how difficult it sometimes was.”
The production of this film took place in the midst of the COVID-19 pandemic. This required quite a bit of creativity and flexibility. For instance, there was no auditorium full of people to simulate a training session, and filming only took place on location in the Netherlands and Belgium, not in the other countries.
Robert Meenink: “The film we ultimately created did not compromise on quality. Organizing it was quite complex due to the measures. Nonetheless, everything went very well, and the brand value film conveys exactly what we want. C4Real has been very creative with that. I think it's impressive how they managed to do this. As a viewer, you have no idea how much work went into it and how difficult it sometimes was.”
The production of this film took place in the midst of the COVID-19 pandemic. This required quite a bit of creativity and flexibility. For instance, there was no auditorium full of people to simulate a training session, and filming only took place on location in the Netherlands and Belgium, not in the other countries.
Robert Meenink: “The film we ultimately created did not compromise on quality. Organizing it was quite complex due to the measures. Nonetheless, everything went very well, and the brand value film conveys exactly what we want. C4Real has been very creative with that. I think it's impressive how they managed to do this. As a viewer, you have no idea how much work went into it and how difficult it sometimes was.”
Ubbink brand value film in picture
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"With our specialist knowledge, down-to-earth approach, and creative problem-solving ability, we always aim for maximum customer value and work towards sustainable relationships with our clients."
Ton Kuper
CEO, C4Real
Free consultation
"With our specialist knowledge, down-to-earth approach, and creative problem-solving ability, we always aim for maximum customer value and work towards sustainable relationships with our clients."
Ton Kuper
CEO, C4Real
Free consultation
"With our specialist knowledge, down-to-earth approach, and creative problem-solving ability, we always aim for maximum customer value and work towards sustainable relationships with our clients."
Ton Kuper
CEO, C4Real
Free consultation
Do you have a complex topic that you would like to clarify? We are here to help
Do you have a question, would you like to know more about our approach, or do you want more information about a specific challenge? Don’t hesitate to get in touch with us. We look forward to helping you further.
Get in touch
Do you have a complex topic that you would like to clarify? We are here to help
Do you have a question, would you like to know more about our approach, or do you want more information about a specific challenge? Don’t hesitate to get in touch with us. We look forward to helping you further.
Get in touch
Do you have a complex topic that you would like to clarify? We are here to help
Do you have a question, would you like to know more about our approach, or do you want more information about a specific challenge? Don’t hesitate to get in touch with us. We look forward to helping you further.