Use Case
Brand identity translated into a unique corporate film
Ubbink is an international manufacturer of ventilation systems, ventilation ducts, and sustainable building products. They have implemented a new positioning and strategy. C4Real has created a brand value film with them to communicate this repositioning to all their stakeholders, such as employees, current and potential customers, and suppliers.
Success Story
“C4Real understands our business well, can respond quickly, and executes all visual projects precisely right. The way they delivered high quality despite the coronavirus restrictions is very impressive. Thanks to the brand value film, we can clearly communicate our new positioning.”
The challenge
Ubbink is much more than a supplier of building products; they are a driving force behind sustainable living and smart installation technology. The challenge was to explain the new positioning — Build Smart — not only in words but to truly make it felt. How do you tell a story that connects both the hard technology and the soft, social value of the brand in a sector that is changing rapidly?
Martijn van der Wel, International Marketing Manager at Ubbink Centrotherm Group: “Our challenge was that we wanted to show where we stand all at once. That Ubbink is not just a manufacturer of a number of plastic products for heating, ventilation, and construction. We work with total solutions and relieve particular customer groups in the installation and construction sector. We have been doing that for years. We want to present ourselves and our services better; this film is mainly intended for that.”
The solution
A vibrant brand value film has been chosen that places synergy between people and innovation at its core. Instead of a dry enumeration of product features, we dive into the world of the construction professional and the resident. We show that Ubbink understands the bigger picture: the necessity for sustainability, the pressure of new regulations, and the need for ease of use. By combining powerful imagery with an overarching storyline, we make the invisible intelligence of their services and products visible. The film serves as a visual manifesto that communicates the pride of the organization and its promise to the market all at once.
Robert Meenink: “The film we ultimately created has not compromised on quality. Organizing it was quite complex due to the Covid measures. Nevertheless, everything went very well and the brand value film conveys exactly what we want. C4Real has been very creative in handling this. I think it's impressive how they have done this. As a viewer, you have no idea how much work went into it and how difficult it sometimes was.”
The result
Robert Meenink, Marketing Director at Ubbink Centrotherm Group: "There are various ways to communicate a rebranding of your brand, but this film is the most impressive way to engage every target audience. That’s why we established a task force with marketing managers from different countries. Together, we opted for a brand story film to create a perfect new first impression and to visualize our new strategy."
The specialist in high-quality visualizations
Reliable partner
relieving in the entire process
proven track record
sparring partner for complex challenges
award-winning agency
Do you have a complex proposition that needs to be explained clearly? Or an ambitious product or project that should make an impact on your target audience? At C4Real, we make it visually understandable and unforgettable. With over 17 years of experience, we assist you from strategy and concept to creation and implementation, ensuring that your story stands out, resonates, and delivers results.
