What are the advantages and disadvantages of 3D animation?
3D animations are popular. Increasingly, these animations are being used in marketing, education, architecture and many other industries. And this is not surprising, as 3D animations have several advantages over 2D animations.
Are you considering 3D animation, but not sure if this technology is the most appropriate option for your business? Or are you still hesitating between 2D and 3D? In this article we have listed the various pros and cons of 3D animation for you.
The benefits of 3D animation
3D animation is a graphic technique used to visualize a digital three-dimensional image. This technique has some important advantages:
1. In 3D animations you can depict depth and perspective. The main advantage is that 3D animations create depth in a realistic way. This means that with this animation you can depict things that you cannot show in a 2D animation. Because you can render an image in 3D with these animations, you can move around objects in a very realistic way, so you can show all the angles of a particular product. It also allows you to focus on details that could not have been seen in a 2D animation. So if you want to use animation to highlight a particular product, it is definitely worth considering having a 3D animation developed.
2. Dynamic and detailed image. Thanks to the modern technology of 3D animations, movements can be rendered in a smooth and detailed manner. As a result, these animations lend themselves well to dynamic animations that require high quality. The movements in a 3D animation look hyper-realistic. It is also possible to play with subtle details that create a realistic perspective, such as moving shadows and varied color tones. In addition, the possibilities in 3D are simply endless. You can't think of anything or it can be visualized in 3D. Think of an exploded view of a product, in which you can show what unique parts it contains. Or construction projects that have not yet been realized can be visualized with 3D animation, where you can elegantly move through the project and highlight all its unique facets.
3. 3D animations attract attention. Thanks to their realistic and dynamic rendering, 3D animations also have strong visual appeal. They have been shown to be more likely to attract attention than similar animations in 2D. In addition, they hold attention better. Especially if you plan to use 3D animations for marketing purposes, this can be a significant advantage. By using 3D animations, you ensure that your videos stand out and that the message gets right to the viewer.
Use case Pentair Brew Assist
Pentair used 3D animation to introduce their new innovative application Brew Assist to its target audience. With a visually captivating presentation, they immediately showed what Brew Assist does and the benefits for the customer.
The disadvantages of 3D animation
Clearly, then, there are many advantages to using 3D animation. Nevertheless, this technology obviously also has some disadvantages. The main disadvantage is that 3D animations use a more complex technique than 2D animations. This means that it generally takes more time to have a 3D animation developed. It also requires more expensive software to create a 3D animation. For this reason, it is also a somewhat larger financial investment to have 3D animations made.
The choice between a 2D animation and a 3D animation ultimately depends mainly on your objective. If you have a very limited budget (and if you are not looking for a realistic, three-dimensional image), then you may choose to save money and have a 2D animation made. If, on the other hand, you would like a high-quality animation, for example, so that you can present a product in detail or so that you can catch the attention of potential viewers, then you might consider investing in a 3D animation.