Use Case
INNOVATION PENTAIR BREW ASSIST VISUALISED
A brewer naturally wants to set up his brewing process as lean as possible. In the new innovative application “Brew Assist” from Pentair, all data from the machines in the brewing process is brought together. This way, the brewer can review all the data from the process and focus on what can be improved. Pentair wanted to introduce Brew Assist to its target audience in an engaging way and asked C4Real to help them by creating a visually appealing presentation.
Success Story
"C4Real is our visual partner and helps us with all kinds of 3D visualizations and applications. We use it on all our channels, with trade fairs and our website being focal points. The collaboration is very pleasant, and I look forward to a beautiful future."
In short, the product is about data and people: Pentair makes data visible with Brew Assist so that brewers can work more efficiently. The fact that Brew Assist plays an important role for people had to come to the fore in the video. In the conceptual phase, we opted for a video with film and 3D animation to present the message in the best possible way. One part of the concept was to film people in the brewery. But then coronavirus broke out, filming on location became impossible, and we had to choose a different technique. We decided to work with 2D character animation. This was the best solution to still capture the human aspect in the video.
“A beautiful educational video in which the emotions of people working with Brew Assist in the brewery would be prominently displayed. That was what we thought we would create, but we had to change it last minute and do it differently,” said Martin Wagner, content marketing manager (external) at Pentair. Corona forced us to choose a different technique, as Brew Assist was going to be 'live'. By opting for 2D characters, we were able to bring that human aspect back. We combined that with a 3D world in a blueprint style that we often use in Pentair videos.
Brew Assist turned out to be a technical story that we had to translate into the benefits for an end-user. By carefully listening to the technicians about the technology and then to marketing for understanding that end-user, we came up with a concept. While the customer often reasons from the product or the solution, we look at it from the outside in. We filter out what truly matters: we capture the essence of the story and the distinctive aspect of the product or solution. Martin Wagner: “When it comes to developing a good and understandable story about a complex product, we always turn to C4Real.”
In addition to the full video, we have also created short teasers for, among others, social media. In these, we briefly address problem statements in 30 seconds. This content comes from the full video, so we have reused animations for the shorter content. Additionally, we always provide 8K stills. These stills can be used for brochures or, for example, trade shows. This ensures that they, in this case for Brew Assist, have consistency across all communication pieces.
For Pentair, we have already created a wide range of videos. For example, we also developed Pentair World. This is a visual world where all market segments, brands, and products of Pentair come together.
MARTIN WAGNER SAYS:
“Rob Assink from C4Real is one of the best project managers when it comes to such marketing projects. He adapts quickly, continually follows everything in the process, is flexible, and works in an agile manner. It gives me peace of mind when he manages the project. Then I know I don’t have to chase it myself and that I have a reliable partner who keeps to agreements. C4Real always goes the extra mile when needed; they have never disappointed us!”
The specialist in high-quality visualizations
Reliable partner
relieving in the entire process
proven track record
sparring partner for complex challenges
award-winning agency
Do you have a complex proposition that needs to be explained clearly? Or an ambitious product or project that should make an impact on your target audience? At C4Real, we make it visually understandable and unforgettable. With over 17 years of experience, we assist you from strategy and concept to creation and implementation, ensuring that your story stands out, resonates, and delivers results.
