You want to have a video made for your product. Do you choose a 3D animation or a 2D animation and what is really the difference? In this article we answer this question.

visualizing with animation
Animations are often used to simplify complex issues. We can zoom in on, for example, processes or techniques that are not visible, difficult to access or that do not even exist yet. With an animation, you can still present them to your stakeholders.2D animation
A 2D animation is one in which images created on a flat surface are used to create movement.It can be created using traditional hand-drawn techniques or digital software, and can consist of images moved frame by frame to stimulate movement. 2D animation is limited to a flat plane and can have a more stylized or cartoon-like appearance. 2D animation is often used in films, television programs, video games, advertisements and educational materials.

3D animation
A 3D animation is one in which images are created and animated in a three-dimensional space. It is a graphic technique that uses movement to bring characters and objects to life in the digital world. This creates a sense of depth, making the viewer feel like he or she is in the scene. This creates a hyper-realistic visualization where, unlike in 2D animation, you also experience real depth.

The benefits of 3D animation
3D animation requires more technical skills and resources than 2D animation because of the complexity of the three-dimensional images and animations. They are created with special software and models. Through this technique, things can be represented that cannot be seen with the naked eye. For example, a chemical process or tiny particles. Complex images can be simplified in 3D. You can also use a 3D animation to create a realistic visualization of a product that is still in the concept phase, but can thus already be shown to a customer.