3D ANIMATION OF COMMUNICATION SYSTEMS IN VEHICLES
3D ANIMATION OF COMMUNICATION SYSTEMS IN VEHICLES
3D ANIMATION OF COMMUNICATION SYSTEMS IN VEHICLES
A NEW PRODUCT LINE IN 3D ANIMATION
The possibilities and developments in the technical field are progressing rapidly. The digital revolution is also making swift advances in mission-critical communication, such as transport and defence. When you are driving a vehicle and need to communicate quickly and clearly and exchange data with people outside the vehicle, it is important that you can understand each other well, there is no interference or noise on the line, and you can trust that data arrives safely and quickly to the recipient. With SOTAS, a part of the French-Dutch radar and communication systems company Thales, these processes become more efficient and reliable, and safety is ensured. Thales wanted to clearly communicate the added value of its extensive product portfolio with the SOTAS line to the target audience through an impressive visual campaign without getting too technical.
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Making advanced technology understandable
THE CHALLENGE OF THALES AND C4REAL
Project leader Rob Assink from C4Real: “We have a lot of experience in translating complex technological products into understandable visualizations. We know that you can name and explain all the technical specifications of the audio communication system, but it is about the problem it solves for the customer: the concrete benefits the products offer compared to what they are currently using. One of the challenges here was to visualize sound and replicate the situation for the customer in a way that is appropriate and recognisable. That comes down to the smallest details.”
Project leader Rob Assink from C4Real: “We have a lot of experience in translating complex technological products into understandable visualizations. We know that you can name and explain all the technical specifications of the audio communication system, but it is about the problem it solves for the customer: the concrete benefits the products offer compared to what they are currently using. One of the challenges here was to visualize sound and replicate the situation for the customer in a way that is appropriate and recognisable. That comes down to the smallest details.”
Project leader Rob Assink from C4Real: “We have a lot of experience in translating complex technological products into understandable visualizations. We know that you can name and explain all the technical specifications of the audio communication system, but it is about the problem it solves for the customer: the concrete benefits the products offer compared to what they are currently using. One of the challenges here was to visualize sound and replicate the situation for the customer in a way that is appropriate and recognisable. That comes down to the smallest details.”
The visual solution in image
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"We have experienced that C4Real is undeniably the right partner for us. I can hardly imagine a better collaboration. Their approach has ensured that we have achieved the desired result!"
Andy Swiebel
Director of Marketing & Business Development, Thales Group
First zooming out to the bigger story
THE PROCESS
Andy Swiebel, Director of Marketing & Business Development at Thales, understands that the market segments of Thales are not always easy to grasp quickly. “Our market segments are often used to communicating in a different way than through 3D animations. C4Real has thoroughly educated itself in our domain. We appreciate the combination of personal eagerness to learn present in the C4Real team with their existing expertise. They are certainly not just people who do whatever is asked of them, but help by being critical. We notice this in the questions they asked us to understand why we wanted something, thus providing us with better advice.
For example, we often wanted to dive into the technology quickly, but they advised us at important moments to first zoom out and consider the bigger narrative before diving deeper. There are several larger aspects that people also want to know, such as the benefits that SOTAS offers that are not just about functionalities.”
Andy Swiebel, Director of Marketing & Business Development at Thales, understands that the market segments of Thales are not always easy to grasp quickly. “Our market segments are often used to communicating in a different way than through 3D animations. C4Real has thoroughly educated itself in our domain. We appreciate the combination of personal eagerness to learn present in the C4Real team with their existing expertise. They are certainly not just people who do whatever is asked of them, but help by being critical. We notice this in the questions they asked us to understand why we wanted something, thus providing us with better advice.
For example, we often wanted to dive into the technology quickly, but they advised us at important moments to first zoom out and consider the bigger narrative before diving deeper. There are several larger aspects that people also want to know, such as the benefits that SOTAS offers that are not just about functionalities.”
Andy Swiebel, Director of Marketing & Business Development at Thales, understands that the market segments of Thales are not always easy to grasp quickly. “Our market segments are often used to communicating in a different way than through 3D animations. C4Real has thoroughly educated itself in our domain. We appreciate the combination of personal eagerness to learn present in the C4Real team with their existing expertise. They are certainly not just people who do whatever is asked of them, but help by being critical. We notice this in the questions they asked us to understand why we wanted something, thus providing us with better advice.
For example, we often wanted to dive into the technology quickly, but they advised us at important moments to first zoom out and consider the bigger narrative before diving deeper. There are several larger aspects that people also want to know, such as the benefits that SOTAS offers that are not just about functionalities.”
Single Source Philosophy
DELIVERY
To create as many and as efficient visual solutions as possible for an integrated campaign, C4Real works from a 'single source philosophy', whereby materials can be reused for other forms of content. For the videos, we chose to create a clear 3D environment in which the viewer can immediately recognize themselves. In this, we play out a scenario that directly reveals the solution and the distinctive capabilities of SOTAS. From this, we created a 3D product model library of models and vehicles from which visuals and shorter animations were made. These were then used for a visual sales kit with brochures, presentation templates, and exhibition materials, so that all Thales sales professionals worldwide can communicate with potential customers using the same visual story.
To create as many and as efficient visual solutions as possible for an integrated campaign, C4Real works from a 'single source philosophy', whereby materials can be reused for other forms of content. For the videos, we chose to create a clear 3D environment in which the viewer can immediately recognize themselves. In this, we play out a scenario that directly reveals the solution and the distinctive capabilities of SOTAS. From this, we created a 3D product model library of models and vehicles from which visuals and shorter animations were made. These were then used for a visual sales kit with brochures, presentation templates, and exhibition materials, so that all Thales sales professionals worldwide can communicate with potential customers using the same visual story.
To create as many and as efficient visual solutions as possible for an integrated campaign, C4Real works from a 'single source philosophy', whereby materials can be reused for other forms of content. For the videos, we chose to create a clear 3D environment in which the viewer can immediately recognize themselves. In this, we play out a scenario that directly reveals the solution and the distinctive capabilities of SOTAS. From this, we created a 3D product model library of models and vehicles from which visuals and shorter animations were made. These were then used for a visual sales kit with brochures, presentation templates, and exhibition materials, so that all Thales sales professionals worldwide can communicate with potential customers using the same visual story.
Coherent imaging for all sales departments
IMPACT
Andy Swiebel is pleased with the first reactions: “From our international colleagues and customers, we hear that they find it a very clear story. Internally, our colleagues agree and believe that a comprehensive and understandable picture is being painted of the value SOTAS delivers to the customer. Not only about the functions but also about the total value from 'non-functionals'. We are now sharing the material with our global sales departments, where the new sales kit, including these animations, is being used as much as possible in customer interactions.
We now really have supportive visual material with audio support that helps to explain what SOTAS is and what benefits it offers to a customer. This ensures that every sales professional shares the same story. Moreover, it is time-consuming to travel all over the world to tell the story, and it is a great tool to use in social media campaigns. We can now reach a large group of people with relatively few resources and time. This directly shows interested parties the added value of an integrated approach.”
Andy Swiebel is pleased with the first reactions: “From our international colleagues and customers, we hear that they find it a very clear story. Internally, our colleagues agree and believe that a comprehensive and understandable picture is being painted of the value SOTAS delivers to the customer. Not only about the functions but also about the total value from 'non-functionals'. We are now sharing the material with our global sales departments, where the new sales kit, including these animations, is being used as much as possible in customer interactions.
We now really have supportive visual material with audio support that helps to explain what SOTAS is and what benefits it offers to a customer. This ensures that every sales professional shares the same story. Moreover, it is time-consuming to travel all over the world to tell the story, and it is a great tool to use in social media campaigns. We can now reach a large group of people with relatively few resources and time. This directly shows interested parties the added value of an integrated approach.”
Andy Swiebel is pleased with the first reactions: “From our international colleagues and customers, we hear that they find it a very clear story. Internally, our colleagues agree and believe that a comprehensive and understandable picture is being painted of the value SOTAS delivers to the customer. Not only about the functions but also about the total value from 'non-functionals'. We are now sharing the material with our global sales departments, where the new sales kit, including these animations, is being used as much as possible in customer interactions.
We now really have supportive visual material with audio support that helps to explain what SOTAS is and what benefits it offers to a customer. This ensures that every sales professional shares the same story. Moreover, it is time-consuming to travel all over the world to tell the story, and it is a great tool to use in social media campaigns. We can now reach a large group of people with relatively few resources and time. This directly shows interested parties the added value of an integrated approach.”
Award Winning case
For this production, Thales and C4Real jointly won a gold MarCom Award; an international creative competition that recognises outstanding achievements by marketing and communication professionals. From the many entries from around the world, the jury of the MarCom Awards rewarded the visual collaboration of C4Real and Thales within the SOTAS campaign with the MarCom Award in the category ‘Strategic Communication Campaign’.
Award Winning case
For this production, Thales and C4Real jointly won a gold MarCom Award; an international creative competition that recognises outstanding achievements by marketing and communication professionals. From the many entries from around the world, the jury of the MarCom Awards rewarded the visual collaboration of C4Real and Thales within the SOTAS campaign with the MarCom Award in the category ‘Strategic Communication Campaign’.
Visual impressions of Thales SOTAS
"With our specialist knowledge, down-to-earth approach, and creative problem-solving ability, we always aim for maximum customer value and work towards sustainable relationships with our clients."
Ton Kuper
CEO, C4Real
Free consultation
"With our specialist knowledge, down-to-earth approach, and creative problem-solving ability, we always aim for maximum customer value and work towards sustainable relationships with our clients."
Ton Kuper
CEO, C4Real
Free consultation
"With our specialist knowledge, down-to-earth approach, and creative problem-solving ability, we always aim for maximum customer value and work towards sustainable relationships with our clients."
Ton Kuper
CEO, C4Real
Free consultation
Do you have a complex topic that you would like to clarify? We are here to help
Do you have a question, would you like to know more about our approach, or do you want more information about a specific challenge? Don’t hesitate to get in touch with us. We look forward to helping you further.
Get in touch
Do you have a complex topic that you would like to clarify? We are here to help
Do you have a question, would you like to know more about our approach, or do you want more information about a specific challenge? Don’t hesitate to get in touch with us. We look forward to helping you further.
Get in touch
Do you have a complex topic that you would like to clarify? We are here to help
Do you have a question, would you like to know more about our approach, or do you want more information about a specific challenge? Don’t hesitate to get in touch with us. We look forward to helping you further.