ARLANXEO AUTOMOTIVE PRODUCT EXPLORER

ARLANXEO AUTOMOTIVE PRODUCT EXPLORER

ARLANXEO AUTOMOTIVE PRODUCT EXPLORER

MAKING THE INVISIBLE VISIBLE

Arlanxeo is a joint venture of German chemical group Lanxess and Saudi oil company Saudi Aramco. The synthetic rubbers the company makes are used in the automotive industry. For example, the caps that prevent damage when the hood slams shut. Or the material that surrounds your car windows. Useful products, of course, but they don't really catch the eye.

C4Real took on the challenge of making Arlanxeo's products visible and presenting them in an eye-catching way during an important trade show.

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Performing under great time pressure

In order to give trade show visitors a good idea of the added value Arlanxeo offers, the company asked C4Real to make this insightful. The goal is to show potential customers what Arlanxeo is all about in the automotive industry and how their products fit into the bigger picture.

The major challenge for this project was the gigantic time constraint. Within just a few weeks of Arlanxeo's request, there was a ready-made visual interpretation that was completely finished. An interactive application that very quickly shows which 140 products the company can supply.

In order to give trade show visitors a good idea of the added value Arlanxeo offers, the company asked C4Real to make this insightful. The goal is to show potential customers what Arlanxeo is all about in the automotive industry and how their products fit into the bigger picture.

The major challenge for this project was the gigantic time constraint. Within just a few weeks of Arlanxeo's request, there was a ready-made visual interpretation that was completely finished. An interactive application that very quickly shows which 140 products the company can supply.

In order to give trade show visitors a good idea of the added value Arlanxeo offers, the company asked C4Real to make this insightful. The goal is to show potential customers what Arlanxeo is all about in the automotive industry and how their products fit into the bigger picture.

The major challenge for this project was the gigantic time constraint. Within just a few weeks of Arlanxeo's request, there was a ready-made visual interpretation that was completely finished. An interactive application that very quickly shows which 140 products the company can supply.

Arlanxeo Automotive Product Explorer

Impressive trade show presentation

The 3D product explorer that C4Real developed for Arlanxeo ran during the fair on a 55-inch touchscreen, for which we also specifically set up the hardware. There were no fewer than four of them, where interested trade show visitors could experience all the information interactively. You can click on any part of the car on the screen and then see what solutions Arlanxeo has for it. Both internally and externally, this application made it much clearer exactly what Arlanxeo does. What products specifically they can provide and where they can add value in the larger products they are a part of.

The 3D product explorer that C4Real developed for Arlanxeo ran during the fair on a 55-inch touchscreen, for which we also specifically set up the hardware. There were no fewer than four of them, where interested trade show visitors could experience all the information interactively. You can click on any part of the car on the screen and then see what solutions Arlanxeo has for it. Both internally and externally, this application made it much clearer exactly what Arlanxeo does. What products specifically they can provide and where they can add value in the larger products they are a part of.

The 3D product explorer that C4Real developed for Arlanxeo ran during the fair on a 55-inch touchscreen, for which we also specifically set up the hardware. There were no fewer than four of them, where interested trade show visitors could experience all the information interactively. You can click on any part of the car on the screen and then see what solutions Arlanxeo has for it. Both internally and externally, this application made it much clearer exactly what Arlanxeo does. What products specifically they can provide and where they can add value in the larger products they are a part of.

Arlanxeo automotive product explorer in pictures

Visual impressions of Plus Ultra Amsterdam

Visual impressions of Plus Ultra Amsterdam

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