The 3D product explorer that C4Real developed for Arlanxeo ran during the fair on a 55-inch touchscreen, for which we also specifically set up the hardware. There were no fewer than four of them, where interested trade show visitors could experience all the information interactively. You can click on any part of the car on the screen and then see what solutions Arlanxeo has for it. Both internally and externally, this application made it much clearer exactly what Arlanxeo does. What products specifically they can provide and where they can add value in the larger products they are a part of.