Use Case
ARLANXEO AUTOMOTIVE PRODUCT EXPLORER
Arlanxeo is a joint venture between the German chemical company Lanxess and the Saudi oil company Saudi Aramco. The synthetic rubbers produced by the company are applied in the automotive industry. For example, the caps that prevent damage when the bonnet closes. Or the material that surrounds your car windows. Useful products, of course, but they don't really stand out.
C4Real has taken on the challenge to make Arlanxeo's products visible and to present them in a striking manner during an important trade fair.
To give trade fair visitors a good idea of the added value that Arlanxeo offers, the company asked C4Real to make this clear. The goal is to show potential customers what Arlanxeo is already involved in within the automotive industry and how their products fit into the bigger picture.
The major challenge for this project was the enormous time pressure. Within just a few weeks after Arlanxeo's request, there was a ready-made visual implementation that was completely finished. An interactive application that quickly clarifies which 140 products the company can deliver.
The 3D product explorer developed by C4Real for Arlanxeo operated on a 55-inch touchscreen at the trade fair, for which we also specifically configured the hardware. There were no less than four units, where interested visitors could experience all the information interactively. You can click on any part of the car on the screen and then see what solutions Arlanxeo has for that. This application has made it much clearer both internally and externally what exactly Arlanxeo does. What products they can specifically supply and where they can add value in the larger products of which they are a part.
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Do you have a complex proposition that needs to be explained clearly? Or an ambitious product or project that should make an impact on your target audience? At C4Real, we make it visually understandable and unforgettable. With over 17 years of experience, we assist you from strategy and concept to creation and implementation, ensuring that your story stands out, resonates, and delivers results.
