A DREAM TO COME TRUE

A DREAM TO COME TRUE

A DREAM TO COME TRUE

VISUAL APPROACH RESULTS IN DEALS WITH MULTINATIONALS

Success for Field in a Box. TenCate developed 'Field in a box', the first modular sports fields, making sports accessible to everyone, including those born in less privileged areas. To bring attention to these innovative sports fields, we collaborated with TenCate to create an animation explaining the system. Additionally, we created a film that fit into the visual communication strategy and emphasized the development of the communities where the fields would be placed. The impact was significant. The first fields have since been sold to multinationals in Europe, India, and America.

For the global content strategy of Field in a Box, we won a Platinum MarCom Award, and for the video ‘Field in a Box – community development with sports in India’, we won a Gold MarCom Award.

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Visual guidance for target groups

Launching a product in a new market is challenging. It is important to visually guide the different target groups in their customer journey. These individuals need to be brought digitally to obtaining information or purchasing the product at various levels (why, how, and what). In short: commercial conversion. The explanatory animation clearly illustrates how the fields have been developed, what they are made up of, and what opportunities exist for customers and stakeholders. Furthermore, the societal value and contribution of these fields is explained. A clear vision on sports (fields).

Launching a product in a new market is challenging. It is important to visually guide the different target groups in their customer journey. These individuals need to be brought digitally to obtaining information or purchasing the product at various levels (why, how, and what). In short: commercial conversion. The explanatory animation clearly illustrates how the fields have been developed, what they are made up of, and what opportunities exist for customers and stakeholders. Furthermore, the societal value and contribution of these fields is explained. A clear vision on sports (fields).

Launching a product in a new market is challenging. It is important to visually guide the different target groups in their customer journey. These individuals need to be brought digitally to obtaining information or purchasing the product at various levels (why, how, and what). In short: commercial conversion. The explanatory animation clearly illustrates how the fields have been developed, what they are made up of, and what opportunities exist for customers and stakeholders. Furthermore, the societal value and contribution of these fields is explained. A clear vision on sports (fields).

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"The fine collaboration and professional approach of C4Real has helped us achieve a fantastic result."

Hein Heerink

Managing Director Fibres and Fabrics, TenCate Grass

TenCate Field in a box 3D animation

Storytelling

Where the animation mainly focuses on the development and technical aspects of the fields, the accompanying film primarily zooms in on the social role that Field in a box plays. The contribution to the world, to the development of communities in poorer parts of our world and how Field in a box can help realize dreams. Storytelling at its best, told by those involved themselves.

Where the animation mainly focuses on the development and technical aspects of the fields, the accompanying film primarily zooms in on the social role that Field in a box plays. The contribution to the world, to the development of communities in poorer parts of our world and how Field in a box can help realize dreams. Storytelling at its best, told by those involved themselves.

Where the animation mainly focuses on the development and technical aspects of the fields, the accompanying film primarily zooms in on the social role that Field in a box plays. The contribution to the world, to the development of communities in poorer parts of our world and how Field in a box can help realize dreams. Storytelling at its best, told by those involved themselves.

Promising result

The result is already very promising and can be described as fantastic. Field in a Box is pleased to welcome FedEx as its first customer. Even before the active sales process began, the first sales were already a fact. We proudly see that our efforts contribute to the awareness of prospects of this beautiful product. The interest of these prospects is then quickly converted into actual sales.

The result is already very promising and can be described as fantastic. Field in a Box is pleased to welcome FedEx as its first customer. Even before the active sales process began, the first sales were already a fact. We proudly see that our efforts contribute to the awareness of prospects of this beautiful product. The interest of these prospects is then quickly converted into actual sales.

The result is already very promising and can be described as fantastic. Field in a Box is pleased to welcome FedEx as its first customer. Even before the active sales process began, the first sales were already a fact. We proudly see that our efforts contribute to the awareness of prospects of this beautiful product. The interest of these prospects is then quickly converted into actual sales.

Award-winning production

Field in a Box was a very successful production. Both for TenCate and for C4Real. The global content strategy, of which the films were a part, won a Platinum MarCom Award, and for the film itself, we secured a Gold MarCom Award.

Award-winning production

Field in a Box was a very successful production. Both for TenCate and for C4Real. The global content strategy, of which the films were a part, won a Platinum MarCom Award, and for the film itself, we secured a Gold MarCom Award.

TenCate Field in a Box in image

"With our specialist knowledge, down-to-earth approach, and creative problem-solving ability, we always aim for maximum customer value and work towards sustainable relationships with our clients."

Ton Kuper

CEO, C4Real

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"With our specialist knowledge, down-to-earth approach, and creative problem-solving ability, we always aim for maximum customer value and work towards sustainable relationships with our clients."

Ton Kuper

CEO, C4Real

Free consultation

"With our specialist knowledge, down-to-earth approach, and creative problem-solving ability, we always aim for maximum customer value and work towards sustainable relationships with our clients."

Ton Kuper

CEO, C4Real

Free consultation

Do you have a complex topic that you would like to clarify? We are here to help

Do you have a question, would you like to know more about our approach, or do you want more information about a specific challenge? Don’t hesitate to get in touch with us. We look forward to helping you further.

Get in touch

Do you have a complex topic that you would like to clarify? We are here to help

Do you have a question, would you like to know more about our approach, or do you want more information about a specific challenge? Don’t hesitate to get in touch with us. We look forward to helping you further.

Get in touch

Do you have a complex topic that you would like to clarify? We are here to help

Do you have a question, would you like to know more about our approach, or do you want more information about a specific challenge? Don’t hesitate to get in touch with us. We look forward to helping you further.

Get in touch