Use Case
A DREAM TO COME TRUE
Success for Field in a Box. TenCate developed 'Field in a box', the first modular sports fields, making sports accessible to everyone, including those born in less privileged areas. To bring attention to these innovative sports fields, we collaborated with TenCate to create an animation explaining the system. Additionally, we created a film that fit into the visual communication strategy and emphasized the development of the communities where the fields would be placed. The impact was significant. The first fields have since been sold to multinationals in Europe, India, and America.
For the global content strategy of Field in a Box, we won a Platinum MarCom Award, and for the video ‘Field in a Box – community development with sports in India’, we won a Gold MarCom Award.
Success Story
"The fine collaboration and professional approach of C4Real has helped us achieve a fantastic result."
Launching a product in a new market is challenging. It is important to visually guide the different target groups in their customer journey. These individuals need to be brought digitally to obtaining information or purchasing the product at various levels (why, how, and what). In short: commercial conversion. The explanatory animation clearly illustrates how the fields have been developed, what they are made up of, and what opportunities exist for customers and stakeholders. Furthermore, the societal value and contribution of these fields is explained. A clear vision on sports (fields).
Where the animation mainly focuses on the development and technical aspects of the fields, the accompanying film primarily zooms in on the social role that Field in a box plays. The contribution to the world, to the development of communities in poorer parts of our world and how Field in a box can help realize dreams. Storytelling at its best, told by those involved themselves.
The result is already very promising and can be described as fantastic. Field in a Box is pleased to welcome FedEx as its first customer. Even before the active sales process began, the first sales were already a fact. We proudly see that our efforts contribute to the awareness of prospects of this beautiful product. The interest of these prospects is then quickly converted into actual sales.
TenCate Field in a box 3D animation
The specialist in high-quality visualizations
Reliable partner
relieving in the entire process
proven track record
sparring partner for complex challenges
award-winning agency
Do you have a complex proposition that needs to be explained clearly? Or an ambitious product or project that should make an impact on your target audience? At C4Real, we make it visually understandable and unforgettable. With over 17 years of experience, we assist you from strategy and concept to creation and implementation, ensuring that your story stands out, resonates, and delivers results.
