VISUAL APPROACH RESULTS IN DEALS WITH MULTINATIONALS
Success for Field in a Box. TenCate developed 'Field in a box', the first modular sports fields, making sports accessible to everyone, including those born in less privileged areas. To bring attention to these innovative sports fields, we collaborated with TenCate to create an animation explaining the system. Additionally, we created a film that fit into the visual communication strategy and emphasized the development of the communities where the fields would be placed. The impact was significant. The first fields have since been sold to multinationals in Europe, India, and America.
For the global content strategy of Field in a Box, we won a Platinum MarCom Award, and for the video ‘Field in a Box – community development with sports in India’, we won a Gold MarCom Award.
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Visual guidance for target groups
Gemeenschapsontwikkeling in India
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"The fine collaboration and professional approach of C4Real has helped us achieve a fantastic result."
Hein Heerink
Managing Director Fibres and Fabrics, TenCate Grass