Use Case
INTERACTIVE DESIGN COMPETITION
Hartman is a well-known manufacturer of garden furniture from Enschede. For the introduction of their new chair Sophie, they wanted to organise something special around the VT-Wonen fair. Therefore, the experience and expertise of C4Real was enlisted.
The chair itself is also special: it is available in 14 different types and also in various colour combinations per chair. You can configure it completely as it suits you. All sorts of different details or colours: you can’t think of anything too crazy that can’t be included with this chair. But how are you going to communicate all those options to the customer? That is something C4Real has a lot of experience with.
The challenge that Hartman set was to ensure that the new Sophie chair was brought to the attention of the target audience. Preferably by generating news value and thus free publicity. Ton Kuper, CEO of C4Real: “The beauty of the Sophie is that you can completely personalise the chair in terms of design. The colour and patterns of the upholstery, as well as the chair legs, are adjustable. That’s why we proposed a 3D product configurator, around which a competition was organised during the VT-Wonen fair and on the website. With the help of the online configurator, or ‘3D product configurator’, that we created, interested parties can make and submit their own chair design. The most beautiful design will be produced for the winner. To further increase the chances of free publicity, journalists were also invited to design their own chair, in the hope that they would write about it.”
500 SUBMISSIONS IN FIVE DAYS USING THE 3D PRODUCT CONFIGURATOR.
The introduction campaign for the Sophie was a great success, says Ton Kuper: “In just five days, Hartman received no less than 500 entries from enthusiastic users who designed their own Sophie with the 3D product configurator. This proves how accessible it is to get started with such an online tool and how well it fits with the target audience. And of course, it also helps that they could win their own design. The promotion has also helped significantly, as journalists and bloggers made great use of the 3D product configurator, such as Huisjeaandehaven and Thuis in huis.”
The specialist in high-quality visualizations
Reliable partner
relieving in the entire process
proven track record
sparring partner for complex challenges
award-winning agency
Do you have a complex proposition that needs to be explained clearly? Or an ambitious product or project that should make an impact on your target audience? At C4Real, we make it visually understandable and unforgettable. With over 17 years of experience, we assist you from strategy and concept to creation and implementation, ensuring that your story stands out, resonates, and delivers results.
