INTERACTIVE DESIGN COMPETITION

INTERACTIVE DESIGN COMPETITION

INTERACTIVE DESIGN COMPETITION

CLIENT

HEARTMAN


SERVICES

3D ANIMATION
PRODUCT CONFIGURATOR

INTERACTIVE DESIGN COMPETITION

Hartman is a well-known manufacturer of garden furniture from Enschede. For the introduction of their new chair Sophie, they wanted to organise something special around the VT-Wonen fair. Therefore, the experience and expertise of C4Real was enlisted.

The chair itself is also special: it is available in 14 different types and also in various colour combinations per chair. You can configure it completely as it suits you. All sorts of different details or colours: you can’t think of anything too crazy that can’t be included with this chair. But how are you going to communicate all those options to the customer? That is something C4Real has a lot of experience with.

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Contact us

Unique free publicity

The challenge that Hartman set was to ensure that the new Sophie chair was brought to the attention of the target audience. Preferably by generating news value and thus free publicity. Ton Kuper, CEO of C4Real: “The beauty of the Sophie is that you can completely personalise the chair in terms of design. The colour and patterns of the upholstery, as well as the chair legs, are adjustable. That’s why we proposed a 3D product configurator, around which a competition was organised during the VT-Wonen fair and on the website. With the help of the online configurator, or ‘3D product configurator’, that we created, interested parties can make and submit their own chair design. The most beautiful design will be produced for the winner. To further increase the chances of free publicity, journalists were also invited to design their own chair, in the hope that they would write about it.”

The challenge that Hartman set was to ensure that the new Sophie chair was brought to the attention of the target audience. Preferably by generating news value and thus free publicity. Ton Kuper, CEO of C4Real: “The beauty of the Sophie is that you can completely personalise the chair in terms of design. The colour and patterns of the upholstery, as well as the chair legs, are adjustable. That’s why we proposed a 3D product configurator, around which a competition was organised during the VT-Wonen fair and on the website. With the help of the online configurator, or ‘3D product configurator’, that we created, interested parties can make and submit their own chair design. The most beautiful design will be produced for the winner. To further increase the chances of free publicity, journalists were also invited to design their own chair, in the hope that they would write about it.”

The challenge that Hartman set was to ensure that the new Sophie chair was brought to the attention of the target audience. Preferably by generating news value and thus free publicity. Ton Kuper, CEO of C4Real: “The beauty of the Sophie is that you can completely personalise the chair in terms of design. The colour and patterns of the upholstery, as well as the chair legs, are adjustable. That’s why we proposed a 3D product configurator, around which a competition was organised during the VT-Wonen fair and on the website. With the help of the online configurator, or ‘3D product configurator’, that we created, interested parties can make and submit their own chair design. The most beautiful design will be produced for the winner. To further increase the chances of free publicity, journalists were also invited to design their own chair, in the hope that they would write about it.”

The visual end result

Do you also want to be visually successful?

Do you have a question, want to know more about our approach, or would you like more information about a specific challenge? Don't hesitate to get in touch with us. We look forward to helping you further.

Free advice session
Free advice session

Great success

500 SUBMISSIONS IN FIVE DAYS USING THE 3D PRODUCT CONFIGURATOR.

The introduction campaign for the Sophie was a great success, says Ton Kuper: “In just five days, Hartman received no less than 500 entries from enthusiastic users who designed their own Sophie with the 3D product configurator. This proves how accessible it is to get started with such an online tool and how well it fits with the target audience. And of course, it also helps that they could win their own design. The promotion has also helped significantly, as journalists and bloggers made great use of the 3D product configurator, such as Huisjeaandehaven and Thuis in huis.”

The introduction campaign for the Sophie was a great success, says Ton Kuper: “In just five days, Hartman received no less than 500 entries from enthusiastic users who designed their own Sophie with the 3D product configurator. This proves how accessible it is to get started with such an online tool and how well it fits with the target audience. And of course, it also helps that they could win their own design. The promotion has also helped significantly, as journalists and bloggers made great use of the 3D product configurator, such as Huisjeaandehaven and Thuis in huis.”

The introduction campaign for the Sophie was a great success, says Ton Kuper: “In just five days, Hartman received no less than 500 entries from enthusiastic users who designed their own Sophie with the 3D product configurator. This proves how accessible it is to get started with such an online tool and how well it fits with the target audience. And of course, it also helps that they could win their own design. The promotion has also helped significantly, as journalists and bloggers made great use of the 3D product configurator, such as Huisjeaandehaven and Thuis in huis.”

Hartman interactive design competition in images

"With our specialist knowledge, down-to-earth approach, and creative problem-solving ability, we always aim for maximum customer value and work towards sustainable relationships with our clients."

Ton Kuper

CEO, C4Real

Free consultation

"With our specialist knowledge, down-to-earth approach, and creative problem-solving ability, we always aim for maximum customer value and work towards sustainable relationships with our clients."

Ton Kuper

CEO, C4Real

Free consultation

"With our specialist knowledge, down-to-earth approach, and creative problem-solving ability, we always aim for maximum customer value and work towards sustainable relationships with our clients."

Ton Kuper

CEO, C4Real

Free consultation

Do you have a complex topic that you would like to clarify? We are here to help

Do you have a question, would you like to know more about our approach, or do you want more information about a specific challenge? Don’t hesitate to get in touch with us. We look forward to helping you further.

Get in touch

Do you have a complex topic that you would like to clarify? We are here to help

Do you have a question, would you like to know more about our approach, or do you want more information about a specific challenge? Don’t hesitate to get in touch with us. We look forward to helping you further.

Get in touch

Do you have a complex topic that you would like to clarify? We are here to help

Do you have a question, would you like to know more about our approach, or do you want more information about a specific challenge? Don’t hesitate to get in touch with us. We look forward to helping you further.

Get in touch